Originally published by Nielsen
Nielsen (NYSE: NLSN) Global Connect today announced that veteran marketing leader Jacqueline Woods will join the company as Chief Marketing Officer (CMO) beginning Dec. 1, 2019. In this role, Ms. Woods will lead all aspects of global marketing, supporting the company’s transformation into an independent, publicly traded company. As CMO, she will join the company’s executive leadership team and will report to Nielsen Global Connect’s Chief Commercial Officer, Pat Dodd.
Woods joins Nielsen Global Connect from IBM where she was Chief Marketing Officer for the IBM Partner Ecosystem. There, her marketing leadership focused on growing revenue, driving momentum in Cloud and AI technologies, and SaaS technology strategies to accelerate growth. By using client-centric data and analytics, she was able to help IBM and its partners significantly improve ROI and increase value to clients.
