(Logo via Nielsen)

Nielsen Expands Connect Partner Network, Industry’s Most Open, Tech-Driven Partner Ecosystem

This network includes further simplified standards of entry, as well as five new tech innovator partners

Originally Published by Nielsen.

Nielsen (NYSE: NLSN) announced an expansion of its Connect Partner Network, the industry’s largest open ecosystem of tech-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry. The next evolution of this program reflects a commitment to empowering clients with a future-proof approach to keep pace with consumer needs and understand the quickly changing landscape in which these consumers shop.

Just this year, the Connect Partner Network has added five new partners designed to drive greater promotion in the workplace and assist beverage alcohol clients vying to stay ahead of an increasingly fragmented landscape. The newly added companies include:

  • Black Apple Group, which enhances data through customized and proprietary dashboards that allow clients to future-proof with what/if scenarios focused on expanded/lost distribution, increased or decreased feature activity, pricing implications, forecasting and industry insight
  • Wine B.I., which uses Nielsen data to provide small and mid-sized wine and spirits companies with reports for executive decision-making and fact-based selling stories, including executive summaries, item ranking, category reviews and new item presentations
  • WorkPlace Impact, the industry leader in marketing in the workplace, promotes offers and product samples from manufacturers and retailers to a nationwide, permission-based network of companies.

“At Nielsen, we’ve doubled down on our steadfast commitment to making it easier to work in the ways you need to, and the Connect Partner Network’s openness serves as the ultimate reflection of that,” said Brett Jones, Vice President, Connect Partner Network, Nielsen. “We’ve streamlined how we admit third parties into the network with standard, yet more inclusive terms for access to Nielsen data. No one company can provide every platform, application and data source on its own, and through our Connect Partner Network, we embrace that fact with open arms.”

The Connect Partner Network provides unmatched breadth and access to quality data so that industry players have the ability to work with trustworthy, tech-forward partners, including those who use artificial intelligence and machine learning. The network makes finding a partner easier too: Clients have access to an industry-first, web-based resource that enables them to easily obtain a bespoke list of trusted, innovative partners matching their companies’ specific needs.

Since launching in 2016, this ecosystem has been instrumental in driving business value for more than 150 unique Nielsen clients by simplifying industry collaboration, providing more relevant and accurate results from partners that better align to the way clients measure their business. With approximately 40% growth year-over-year, the Connect Partner Network is poised to experience significant growth in the next 12 months. Click here for additional information on Nielsen’s Connect Partner Network.

Latest News

Syracuse University campus

News Roundup: TV Diversity, Syracuse Hire, and Segregated Training

Check out our news roundup of diversity and inclusion updates and insights from across the U.S.: Syracuse University Creates Athletics Diversity Position  While most colleges and universities around the county are making COVID-19-related cuts in regard to their athletic departments, Syracuse University has hired Salatha T. Willis as the associate athletic…

Cesar Conde

NBCUniversal Sets Ambitious 50% Diversity Goal for Women, People of Color

Cesar Conde, chairman at NBCUniversal News Group, announced a groundbreaking goal to have a 50% diverse workforce at NBCUniversal, according to Deadline. Conde, the first Latino in this role, outlined his plans in an internal video for employees on Wednesday. The ultimate goal is for NBCUniversal, No. 7 on DiversityInc’s 2020…

Stop TB Partnership and Johnson & Johnson, with support from USAID and The Global Fund, Announce Price Reduction for SIRTURO® (bedaquiline) for Treatment of Drug-Resistant Tuberculosis in Low- and Middle-Income Countries

Originally published on jnj.com. Joint efforts aim to accelerate scale-up of WHO-recommended all-oral treatment regimens – a transition urgently needed to help protect the health of people with drug resistant-tuberculosis who are particularly vulnerable during COVID-19 pandemic In 2020, the initiative aims to reach at least 125,000 patients and could…

Toyota, Alabama A&M and Huntsville Hospital Collaborate to Make COVID-19 Testing Easier

Originally published on pressroom.toyota.com. $100,000 grant provides free service to the community Alabama A & M University (AAMU), Huntsville Hospital and Toyota are developing a mobile health clinic initiative to provide free COVID-19 testing to underserved communities in Madison County. Launching later this year, the mobile medical clinic program has…

Sanofi and Regeneron Provide Update on Kevzara® (sarilumab) Phase 3 U.S. Trial in COVID-19 Patients

Originally published on sanofi.com. Sanofi and Regeneron Pharmaceuticals, Inc. (NASDAQ: REGN) today announced that the U.S. Phase 3 trial of Kevzara® (sarilumab) 400 mg in COVID-19 patients requiring mechanical ventilation did not meet its primary and key secondary endpoints when Kevzara was added to best supportive care compared to best supportive care alone (placebo)….

TD Bank: How a PPP Loan Saved Essential Jobs for Hundreds of Frontline Healthcare Heroes Amid COVID-19

Originally published on newscenter.td.com. Yet, “it’s not about earning a paycheck” for these medical responders A hero is defined as “a person who is admired or idealized for courage, outstanding achievements or noble qualities.” Never has that word resonated more than right now, with millions of frontline responders risking their…

Boeing Dreamlifter Transports 500,000 Protective Face Masks for Utah Students and Teachers

Originally published on boeing.mediaroom.com. Partnered with the state of Utah, Atlas Air, H.M. Cole, Cotopaxi, Flexport and UPS to deliver face masks to school districts with the greatest need Boeing [NYSE: BA] today completed its 12th COVID-19 transport mission, using a Boeing Dreamlifter to bring personal protective equipment (PPE) to the United…