(Logo via Nielsen)

NIELSEN CGA LEVELS THE RESTAURANT ANALYTIC PLAYING FIELD WITH LAUNCH OF FREE BENCHMARKING PLATFORM, RESTAURANTRAK

Originally Published by Nielsen

Nielsen CGA, the on-premise measurement business arm of Nielsen, released details around the launch of RestauranTrak, an industry-first, benchmarking analytic platform for food service operators in the U.S., designed to help level the analytic playing field within the U.S. restaurant landscape. With this launch, any U.S.-based bar or restaurant owner will have complimentary access to Nielsen CGA’s robust set of on-premise analytics to assess their weekly performance against their local market, free-of-charge.

Over the past few years, Nielsen has grown its presence within the out-of-home restaurant space.  Through Nielsen CGA data, restaurant owners of all sizes will be equipped to make better data-driven business decisions to optimize venue performance and drive growth. With the ability to integrate the vast majority of POS systems in the U.S., Nielsen CGA’s RestauranTrak is a unique, advanced, data-driven solution. Completely unbiased with no affiliation to any suppliers or distributors, Nielsen CGA’s RestauranTrak aims to empower players in the industry through granular insights to capture and compare common business factors such as average traffic or check value against their local market, bringing visibility into under- and over-performing metrics on a weekly basis. Coupled with Nielsen’s industry-defining, off-premise POS measurement, RestauranTrak will provide a full and comprehensive view of food and beverage consumption.

Built by the industry for the industry, RestauranTrak will be fueled by three powerhouse sources: Nielsen CGA, a global leader in on-premise market measurement; Emerging, the collaborative restaurant network ecosystem; and RestauranTrak’s customer service partner, Omnivore, the leading connectivity platform for restaurant technology that will lead on POS integration for new RestauranTrak customers.

“The on-premise business has never been more competitive, and the margin of success is narrower than ever. We are dedicated to better supporting the food and beverage service channel to thrive, and we believe RestauranTrak is a much-needed tool for America’s restaurant industry,” said Scott Elliott, Senior Vice President, Nielsen CGA. “We are proud to be the first to bring it to the marketplace for free and completely unbiased and unaffiliated. As the U.S. bar and restaurant landscape continues to face headwinds, pressure and shifts, data-fueled insights will be a crucial tool for success, ultimately helping food service players make the best operational decisions for their staff, customers, investors and business.”

The launch of Nielsen CGA’s RestauranTrak will begin in 44 American markets, including several major cities such as New York, Chicago and Los Angeles. For additional information on Nielsen CGA’s RestauranTrak please contact hello@restaurantrak.com.

Latest News

Oak Park, Illinois

Illinois Professor Suspended, Charged with Hate Crime After Allegedly Spitting on Black Woman and Using Racial Slur

An Illinois professor has been suspended from his job and charged with a hate crime after he allegedly spat on and racially attacked a Black female driver in a suburban Chicago grocery store parking lot earlier this month. Antonio Planas of NBC News has reported that Alberto Friedmann, a professor…

Joaquin Castro

New Research Shows a Continued Lack of Hispanic and Latinx Representation in Movies, Media and Publishing

In a bit of disheartening news in the midst of Hispanic Heritage Month, a new government study has confirmed that Latinx individuals are vastly under-included and underrepresented in many parts of the media world. Astrid Galvan of the Associated Press reported on the study from the U.S. Government Accountability Office,…

Newberg, Oregon

Oregon School Employee Suspended for Showing Up to Work in Blackface To Protest State Vaccination Policies

Racial controversies continue to mount at the Newberg Public School system located in the suburbs of Portland, Oregon. Last week, students in the district’s high school conducted a mock “slave auction” on social media in which they ridiculed fellow classmates and discussed how much they would or wouldn’t pay to…

Marriott International Reports on Its Environmental, Social and Governance (ESG) Progress

Originally published at news.marriott.com. Marriott International is a DiversityInc Hall of Fame company.   On Sept. 14, Marriott International, Inc. released its 2021 Serve 360 Report presenting data from 2020 and demonstrating its Environmental, Social, and Governance (ESG) efforts toward the company’s 2025 Sustainability and Social Impact Goals. The Report…