Wyndham Hotel Group, (No. 24 on the DiversityInc Top 50 Companies list) the hospitality giant with an unparalleled global portfolio of more than 8,300 hotels, announced Nov. 20 the signing of the largest hotel development in the Brickell district of Miami to its managed hotel portfolio: a new 445-room, dual-branded hotel leveraging a never-before-seen combination of the Wyndham Grand and TRYP by Wyndham brands.
The combination of brands celebrates Miami's distinct spirit — both the upper-upscale Wyndham Grand brand and select-service, lifestyle TRYP by Wyndham brands embrace the charm and character of the local destination — incorporating Miami style into each brand's unique elements and enabling travelers to stay the way they want in one of the most diverse cities in the world.
Owned by Brazilian developer Galwan and designed by award-winning firm Aquitechtonica, the agreement comprises 445 guest rooms in Miami's trendy Brickell neighborhood. The hotel, expected to open in late 2019, is the first U.S. development for Galwan, one of the largest residential and hotel developers in Brazil.
"With nearly 16 million visitors last year and projected increases for the years ahead, Miami continues to be one of the world's most coveted travel destinations with a style all its own," said Mark Kukulski, president of Wyndham Hotel Group's management organization. "By combining our most worldly, destination-centric brands, we're offering travelers a taste of Wyndham Hotel Group, Miami-style — with chic shared spaces, trendy dining options and their choice of brand experience via TRYP by Wyndham's lifestyle flair or Wyndham Grand's easy elegance."
Two Brands, One Destination
Today, nearly 400 dual-branded hotels are open or under construction in the U.S. That number is projected to grow at a rapid pace over the next several years as travelers seek personalized experiences - the choice of brands allows guests to customize their trip without sacrificing convenience. By combining two distinct brands in different segments, Wyndham Hotel Group maximizes its presence in the city while offering guests the exclusivity and aspirational experience they crave.
The 41-story hotel will offer 200 rooms under Wyndham Grand and 245 rooms under TRYP by Wyndham, including the brand's signature family rooms with extra space and bunk beds for kids. The hotels share a lobby and lounge space on the first floor, an eight-story parking garage, a pool deck, a fitness center and 8,000 sq. ft. of meeting space including a library, boardroom and flexible event spaces. The hotel's rooftop will feature a three-meal restaurant and bar inspired by the TRYP brand's Mediterranean roots.
The worldly, upper-upscale Wyndham Grand brand offers an unpretentious and approachable atmosphere with local culture and style infused into each hotel and resort. The brand welcomes travelers in sought-after destinations around the world like Athens, Phuket, Shanghai, Istanbul, Chicago, and Frankfurt. This will be the brand's fourth hotel in Florida, joining established resorts in Clearwater Beach, Orlando and Jupiter.
TRYP by Wyndham is powered by the pulse of the city it inhabits, offering travelers an insider's look at a destination's uniqueness in some of the world's most cosmopolitan cities including Abu Dhabi, Brisbane, Barcelona, New York City, Paris, and Sao Paulo. The hotel adds to TRYP's existing portfolio in Florida which includes locations in Fort Lauderdale and St. Augustine. Most recently the brand opened the TRYP by Wyndham College Station, offering a true 'Aggieland' experience with its first hotel in Texas.
The hotel will participate in Wyndham Rewards, the simple-to-use, revolutionary loyalty program from Wyndham Hotel Group. Named a best hotel rewards program for the past three consecutive years by U.S. News and World Report, Wyndham Rewards® offers members a generous points earning structure along with a flat, free night redemption rate—the first of its kind for a major rewards program. To learn more or to join for free, guests should visit www.wyndhamrewards.com.