Wake Up! One in Three Meeting Attendees are Falling Asleep

Hilton's expanded Meet With Purpose program offers solutions to rejuvenate attendees and deliver on meeting goals

With one in three attendees falling asleep or feeling drowsy during a meeting, and productivity for the average meeting dropping around 2 p.m., it's clear that corporate meetings need a new agenda. Attendees around the world are desperate for a change - and meeting professionals are taking notice. According to a recent global survey by Hilton Worldwide (No. 42 on the DiversityInc Top 50 Companies list), while most meeting attendees consider themselves active and healthy in their daily lives, more than half admit that they don't maintain this routine when on the road for meetings.


To help meeting professionals increase meeting productivity and attendee satisfaction, today, Hilton is expanding its successful Meet with Purpose program. The health-focused initiative is being introduced to meeting and event professionals in Europe and the UAE, providing solutions to seamlessly and cost-effectively plan meetings with nutritious meals, exercise and sustainability elements.

Additionally, in the U.S., more than 40 hotels now offer a diverse set of menus that marry balanced food and beverage options with exercise breaks and sustainable solutions. Each menu was designed by Hilton chefs and carefully paired with instructor-led exercise and activity breaks to spark creativity, encourage attendee networking and give attendees that much-desired workout. Highlighted menus include:

- Yoga & Yogurt: Morning energizing yoga session followed by a delicious breakfast of flavorful yogurt, a seasonal berry medley and house-made granola

- Flex Power: A 25-minute instructor-led routine focused on posture, breathing techniques and easy stretches that accompany a delicious breakfast or mid-morning snack of seasonal local whole fruits, whole-grain croissants and steel-cut oats

- Meditative Moment: A 10-minute meditation session focused on stress relief, a customizable lean protein and a veggie and/or fruit smoothie

"The typical meeting attendee is eating healthier and exercising more frequently and wants to maintain this lifestyle while traveling for business," said Andrew Flack, vice president marketing & eCommerce Americas at Hilton. "Expanding Meet with Purpose to EMEA and offering health and wellness menus to 40-plus of our U.S. hotels reiterates our commitment to partnering with meeting professionals to improving attendee satisfaction and making a real impact in the industry."

Hilton first launched its innovative Meet with Purpose program in January 2015 in the U.S. as a way to inspire meeting professionals to create healthier, more sustainable events using cost-effective solutions. Hilton has since worked with many customers to put these principles into practice.

At Capital Hilton in Washington D.C., meeting professionals have served attendees a "cut and create" salad bar popularized by Executive Chef Philip Thompson. This unique menu option invites attendees to prepare their own meal from a custom-made wood display of local greens and seasonally inspired accoutrements. They supplement their salad with proteins like grilled skirt steak or tandoori chicken for a well-rounded dish. The visually scrumptious meal spurs attendees to share photos of their creation while delivering sustenance, satisfaction and - because of the way it is presented and prepared - mitigating food waste.

"It's been incredible to see so many meeting and event professionals truly wow their attendees by incorporating healthier food options and physical fitness breaks directly into their agenda -in a way that is smartly packaged and ready to implement," said Toni Zoblotsky, director of B2B marketing at Hilton. "Our Meet with Purpose initiative not only makes the planner's job much easier, it also delights the attendee during the experience itself. Every event is Instagram-worthy. Every time!"

For more information on Meet with Purpose and inspiration throughout the year, visit the recently redesigned meetings.hilton.com/meetwithpurpose. For information on how meeting professionals can earn rewards for their wow events through the Hilton HHonors Event Planner Bonus Program, visit HHonors.com.

Hampton by Hilton Welcomes Travelers for Great Outdoors Month

Category-leading brands open 23 hotels in Q1 2018, in locations including New York City, Las Vegas and Seattle's Pioneer Square; Bolsters pipeline with 49 new signed deals.

REUTERS

Originally Published by Hilton.

Great Outdoors Month just around the corner, and travelers are readying themselves for fresh air and summer adventure.

With 60 National Parks in the U.S., travelers have many choices when it comes to picking an outdoor destination, but deciding where to stay should be simple. Offering spacious rooms, thoughtful service and locations near some of the country's top National Parks, Hampton by Hilton is ideal for travelers seeking convenience, comfort and satisfaction, guaranteed.

Read More Show Less

​​Hilton Appoints Vera Manoukian as Global Brand Head of Hilton Hotels & Resorts

Manoukian has extensive industry experience and a proven track record of driving results.

REUTERS

Originally Published by Hilton.

Hilton announced the appointment of Vera Manoukian as Senior Vice President and Global Head, Hilton Hotels & Resorts. Manoukian will oversee the brand portfolio for Hilton Hotels & Resorts and will be responsible for promoting, elevating and growing the iconic brand.

Read More Show Less

Hilton Commits to Cutting Environmental Footprint in Half And Doubling Social Impact Investment

New Consumer Research Confirms Environmental and Social Efforts Are Central To Hotel Guest Booking Decisions

REUTERS

Originally Published by Hilton.

Hilton announced it will cut its environmental footprint in half and double its social impact investment by 2030. With this commitment, Hilton will become the first major hotel company to institute science-based targets to reduce carbon emissions and send zero soap to landfill.

Read More Show Less

Hilton Names Global Head Of Diversity & Inclusion

"As a global hospitality company, it's increasingly important to leverage the benefits of an intentional diversity and inclusion management practice to drive sustainable engagement and company performance," said Muñoz.

Hilton has named Jon Muñoz as Vice President, Global Diversity & Inclusion. In his new role, Muñoz will oversee Hilton's global diversity management practice, focusing on developing culture, talent and marketplace strategies that cultivate inclusion.

Already known as one of the World's Best Workplaces, Hilton was recognized in 2017 for its diversity and inclusion efforts by DiversityInc, Fortune, Forbes, Human Rights Campaign, National Business Inclusion Consortium and LATINA Style.

Muñoz joined Hilton in 2011 as Senior Director, Diversity & Inclusion and has played a key role in driving Hilton's global diversity and inclusion efforts. Prior to joining Hilton, Muñoz served in diversity roles for Sprint and multicultural marketing roles for Nextel Communications, Bank One (JPMorgan Chase) and NationsBank (Bank of America).

"As a global hospitality company, it's increasingly important to leverage the benefits of an intentional diversity and inclusion management practice to drive sustainable engagement and company performance," said Muñoz. "I'm proud of the important strides we've made on our diversity and inclusion journey at Hilton and look forward to building on those successes to support our mission to be the most hospitable company in the world."

"In his seven years at Hilton, Jon has built a track record for success, providing leadership for our comprehensive, and now award-winning, diversity and inclusion program," Matthew W. Schuyler, Chief Human Resources Officer, Hilton. "This role is incredibly important as we continue to create welcoming and inclusive work environments for all, and amazing experiences for our guests."

Muñoz actively serves in leadership roles at a diverse nonprofit organizations including: Conference Board Diversity and Inclusion Center Advisory Board, Friends of the American Latino Museum Treasurer of the Board of Directors, International Gay & Lesbian Travel Association Vice Chair of the Board of Directors, League of United Latin American Citizens Corporate Alliance, National Association for the Advancement of Colored People ACT-SO Advisory Council, National Gay & Lesbian Chamber of Commerce Co-Chair of the Corporate Advisory Council, and the United States Hispanic Chamber of Commerce Senior Executive Corporate Advisory Board. He is also a co-founder of the National Hispanic Corporate Council Corporate Executive Development Program (CEDP), offered in partnership with Southern Methodist University Cox School of Business. The CEDP is dedicated to advancing Hispanic managers to executive positions in global enterprises.

Muñoz holds a Bachelor of Science in communications and advertising from the University of Texas at Austin.