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United Way of Dallas Collaborates with Accenture, Salesforce for Cloud Transformation

The collaboration to improve efficiency and drive community engagement.

REUTERS

United Way of Metropolitan Dallas (UWMD), an education-, health- and community-focused nonprofit serving Northern Texas, has successfully completed a cloud transformation project with Accenture, Salesforce and certified Salesforce partner Configero. The project aims to drive efficiencies in UWMD's business operations and to leverage data for donor engagement and retention. Specifically, UWMD has invested in cloud technology to get a complete view of its complex business processes, automate labor-intensive tasks and enable more internal collaboration.


"Our partnership with Accenture, Salesforce and Configero is a great example of how United Way is keeping pace with the rapidly evolving digital age to actively enhance and engage our internal team, donors and volunteer base," said Jennifer Sampson, McDermott-Templeton President and CEO of United Way of Metropolitan Dallas. "We can't rely solely on the traditional donor base. Digital allows charities to ef?ciently reach a new generation of donors. Our goal is to mobilize the North Texas community – using digital tools to connect casual observers to United Way's cause, and engage them as volunteers who ultimately become donors."

Having data in a single platform will help UWMD analyze and segment data to personalize the right experience at the right time for the right individual. This will help ensure that the funds UWMD receives from companies and individuals have more reach and impact across the community, impacting lives on a larger scale.

Internally, the project has also helped propel a stronger teaming culture for UWMD. Before this project, departments like Finance, Resource Development, Community Impact or Marketing operated independently. Each department used its own systems and technology for individual purposes. By using the Salesforce Platform and with Accenture's management of the deliverables, there is now an effective cross-pollination within the organization. As a result, UWMD has become more unified and operates as a stronger team. With the baseline back office system in place, UWMD can now accelerate customer-facing capabilities across marketing channels.

This cloud transformation project lays the foundation for a long-term digital strategy to create deeper engagement and foster richer relationships with the organization's donors and community in Dallas. The additional resources gained and more collaborative internal culture supported by better tools will now enable the UWMD to focus on more effective ways to reach new audiences.

In approximately one year, Accenture has transformed UWMD's operations with early results, such as:

  • Reduction in workload for critical operations, including the replacement of manual processes typically performed with paper forms/spreadsheets and automation of donor acknowledgement letters
  • Improved view of donor and prospect data in a single platform in order to better analyze data for reaching a wider audience and convert prospects into volunteers and donors and using more mobile and social capabilities for deeper community engagement
  • Tighter integration across its business units from automated workflows for processing donations

UWMD selected the Salesforce.org Nonprofit Success Pack, a suite of cloud-based tools specifically designed for charitable organizations, with Marketing Cloud-powered capabilities and the ability to create customized functionality for pledge processing and payouts. UWMD now can activate core capabilities, such as one source of truth for data, workflow automation and security and governance across key groups, such as Gift & Record Management, Customer Relationship Management, Marketing, Pledge Processing, and Accounting among others.

"Like many of Accenture's global clients, United Way of Metropolitan Dallas is transforming the way it works to better serve our community," said Jorge Corral, office managing director at Accenture Dallas. "I am proud that Accenture has been able to play a role in helping United Way fulfill its mission to change lives forever in North Texas."

Accenture was tasked with enhancing donor and prospect relationship management, streamlining end-to-end processes by eliminating manual processes where possible, and storing one version of truth for donors, prospects, and other key data. The completion of this project means greater efficiencies and visibility for United Way to manage its core operations, which in turn increases the organization's community impact.

"United Way of Dallas is undergoing an incredible digital transformation to better connect everything that matters on a single platform," said Lori Freeman, Vice President, Nonprofit Industry Solutions and Strategy at Salesforce.org. "By using Salesforce technology and through our partnership, United Way of Dallas can engage with their community in a more meaningful way."

"United Way has achieved incredible efficiency by moving to the Salesforce Platform, and the benefits will be reaped by both their team and the community they serve," said Jody Hamlett, President and CEO at Configero. "This is just the beginning though, and the team is proactively looking for opportunities to add new functionality and features to their Salesforce environment. Embracing one platform and going 'all in' on Salesforce unlocks possibilities for innovation that we are really excited about pursuing with them."

Accenture is a leader in helping organizations move to the cloud to take advantage of a new era of service delivery and flexibility, where applications, infrastructure and business processes are brought together and delivered as-a-Service. Accenture's Cloud First agenda offers comprehensive, industry-focused cloud services including strategy, implementation, migration and managed services, and assets including the Accenture Cloud Platform that can drive broader transformational programs for clients. Accenture has worked on more than 20,000 cloud computing projects for clients, including three-quarters of the Fortune Global 100, and has more than 44,000 professionals trained in cloud computing. The company has been innovating in cloud technology for over a decade and holds more than 200 granted patents and pending applications across its global cloud portfolio.

Accenture Research Shows CFOs Play a Growing Role in Digital Transformations at Financial Services Companies

"Financial services CFOs are increasingly performing a difficult balancing act between managing risk and unlocking value."

REUTERS

Originally Published by Accenture.

Chief financial officers (CFOs) at banks and insurance companies are playing a growing role in digital transformation by leveraging new data and analytic technologies and by assuming greater influence in decisions about technology investments, according to new research from Accenture (NYSE: ACN).

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High-Growth Companies Buck Trend of Declining Returns on Innovation, Accenture Report Finds

Only 14 percent of companies are successfully using innovation to unlock value.

REUTERS

Originally Published by Accenture.

Only one in seven companies is able to tap into the full potential of technology-enabled innovations, with most others missing out on an opportunity for both strong growth in profits and market capitalization, according to a new research report from Accenture. At the same time, the report identifies several practices of high-growth companies that have enabled them to derive significant value from innovations where others have failed.

The report, "How to Unlock the Value of Your Innovation Investments," surveyed C-level executives at 840 large companies across 14 industries and eight countries. The research found that approximately one in seven (14 percent) of the organizations surveyed are generating significant value from their innovation investments — and identified the innovation approach of these high-growth companies and what other companies can learn from them.

The research found that companies' return on innovation investments declined 27 percent over the past five years and notes that the gap between what technology makes possible and the ability of companies to realize that value is only going to grow. This creates a steady supply of "trapped value" — i.e., the value that businesses could be releasing or sharing if they could change faster and more fundamentally in ways that would enable them to capitalize on technology-enabled innovations.

The good news is that the declining costs of advanced technology are presenting new opportunities for companies that have been increasing their innovation investments. Incumbents and start-ups spent a combined US$3.2 trillion on innovation-related activities over the past five years, and this trend is expected to continue — almost one-third (29 percent) of those Accenture surveyed expect to increase their investments in innovation by more than 50 percent over the next five years.

Challenges to Innovation Investment Strategy
Of the 56 percent of respondents who reported increasing their innovation investments by at least 25 percent in the past five years, more than half (57 percent) underperformed their industry peers in growing profits or market capitalization. Accenture analysis shows that much of this is due to spending predominantly on incremental innovation, which is how nearly two-thirds of non-high-growth companies directed their spend, rather than on disruptive innovation.

"Spending on incremental innovation is not enough to seize opportunities enabled by scaling advanced technologies," said Omar Abbosh, group chief executive of Accenture's Communications, Media & Technology operating group. "To unlock trapped value through new market opportunities and improved operational performance, companies must dare to focus on truly disruptive, step-change innovation, applying it persistently and intensely across their entire business."

Unlocking Trapped Value
Lessons from high-growth companies show a distinct approach to innovation that helps them turn innovation investment into real value. C-suite executives at high-growth companies advocate an innovation approach that is:

  • Change-Oriented: Having the courage to apply innovation with greater intensity to reinvent existing ways of working, and thus achieve deep organizational change.
  • Outcome-Led: Fostering innovation efforts across the business and having the discipline to tie them rigorously to financial performance.
  • Disruption-Minded: Committing to invest more aggressively, over time, in truly disruptive innovation initiatives that have the potential to create entirely new markets.
Additionally, the research identified several key characteristics that further differentiate high-growth companies from other companies. These include being:
  • Hyper-Relevant: Sixty-five percent of high-growth companies (vs. 54 percent of others) collaborate with customers during the innovation process.
  • Talent-Rich: Sixty percent of high-growth companies (vs. 48 percent of others) develop a "liquid" workforce — one that is flexible, supported by technology and adaptive.
  • Network-Powered: Sixty-one percent of high-growth companies (vs. 51 percent of others) use digital technologies to provide products-as-a-service.
"Putting innovation to work in areas such as talent management and building greater inclusiveness, in addition to mastering leading-edge technologies, has been a key to the success of high-growth companies," said Dr. Vedrana Savic, managing director of Thought Leadership at Accenture Research. "True leaders are those companies that use innovation to reinvent, rather than just improve, existing ways of doing business."

To learn more about the report, which is part of Accenture's "Into the New" research, please visit: https://www.accenture.com/us-en/insights/consulting/Innovation-investment-value or join the conversation at #InnovateNow.

Police Professionals Welcome New Technologies but Require Training and Enhanced Workforce Planning, Accenture Survey Finds

The specific technologies that respondents expect to see their organizations use more over the next three to five years include body-worn cameras (48 percent), biometrics (37 percent), video analytics (42 percent) and predictive policing technologies (26 percent).

REUTERS

Originally Published by Accenture.

Three-fourths (76 percent) of policing personnel expect that they will need new digital skills to be effective in their roles over the next three to five years, and half (50 percent) are willing to learn new digital skills if they receive the necessary training from their employer, according to findings of a six-country survey released by Accenture at the annual conference of the International Association of Chiefs of Police (IACP).

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Low Consumer "Literacy" of Healthcare System Estimated to Cost $4.8B Annually, Accenture Report Finds

One in two consumers not proficient at navigating complexity of healthcare system.

REUTERS

Originally Published by Accenture.

A new report by Accenture has found that half of U.S. consumers are unable to navigate the complexity of the healthcare system on their own and that this low level of health system "literacy" costs the industry an estimated $4.8 billion annually in administrative expenses alone.

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Accenture Completes Acquisition of Pillar Technology to Expand Industry X.0 Capabilities

Accenture Industry X.0 helps companies address the shift to digital products and services, transform their engineering, manufacturing and field operations, and digitize their enterprises.

REUTERS

Originally Published by Accenture.

Accenture has completed the acquisition of smart embedded software company Pillar Technology, significantly expanding its Industry X.0 practice in North America.

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Accenture Named a Leader in the IDC MarketScape: Worldwide Life Sciences Research & Development Vendor Assessment

In the report analysis, IDC Health Insights divided potential key measures for success into two primary categories: capabilities and strategies.

REUTERS

Originally Published by Accenture.

Accenture is positioned for a third consecutive time as a Leader in the IDC MarketScape vendor assessment, covering strategic consulting across the life sciences research and development (R&D) industry.

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Accenture Positioned as Overall Innovation Leader in HFS Software Product Engineering Blueprint Report

"Accenture has been recognized as a top innovator that leverages its deep understanding of software product engineering to drive excellence in its clients' journeys in the Platform Economy. Having made significant investments in futuristic technologies, Accenture is well-poised to lead and drive meaningful business outcomes for its customers."

REUTERS

Originally Published by Accenture.

Accenture (NYSE: ACN) has been named to the Winner's Circle and positioned as the overall leader in innovation, ahead of 24 other competitors, in HFS Research's 2018 Software Product Engineering Services Blueprint Report.

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Accenture Expands Industry X.0 Capabilities with Two Acquisitions in North America

Accenture buys hardware engineering firm Mindtribe and announces intent to acquire embedded software company Pillar Technology; boosts ability to help companies innovate smart, connected software and hardware products.

REUTERS

Originally Published by Accenture.

Accenture has made two major moves to expand its Industry X.0 practice. The company acquired hardware engineering firm Mindtribe and entered into an agreement to buy smart embedded software company Pillar Technology. The two acquisitions will significantly boost Accenture's ability to help companies redefine smart connected software and physical products as the lines blur between the physical and digital world.

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