Toyota Helps Give Military Kids Their First Sets of Wheels During Fleet Week

Toyota looks beyond the automotive space to address the needs of all people, including the brave members of the Armed Forces and their families.


As Toyota (No. 34 on the DiversityInc Top 50 Companies list) expands its role from a traditional car company to a mobility company, it looks beyond the automotive space to address the needs of all people, including the brave members of the Armed Forces and their families.

In May, Toyota joined forces with fellow volunteers and members of the Navy, Marine Corps and Coast Guard for the tenth annual Operation That's My Ride, a USO-sponsored event that helps provide bicycles and tricycles to the children of service members. Operation That's My Ride is one of numerous Fleet Week events hosted by the USO to ensure sacrifices made by military children are not forgotten.

A team of Toyota volunteers gathered at the USS Kearsarge, a Wasp-class amphibious assault ship docked at the Manhattan Cruise Terminal on the Hudson River, to assemble bikes alongside service members. Together, with about 200 other volunteers, the team spent three hours assembling several hundred bikes for boys and girls aged two to eight. The bikes will be delivered to military families across the country with a helmet and safety equipment.

Now in its 29th year, Fleet Week New York is a weeklong celebration of the sea services. It is an unparalleled opportunity for the citizens of New York and the surrounding tri-state area to meet sailors, Marines and coast guardsmen, and to witness firsthand the latest capabilities of today's maritime services. Nearly 5,000 service members are expected to participate this year.

Toyota: Lexus Aces Premium Experiences at the 2018 U.S. Open Championship

Luxury automaker returns as official vehicle of the USGA for the 12th consecutive year.

Originally Published by Toyota North America.

Golf's most celebrated weekend is back, returning with official vehicle Lexus. The 118th U.S. Open Championship takes place June 14-17, 2018 at prestigious Shinnecock Hills Golf Club in Southampton, New York, for the fifth time in its significant history.

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Toyota: Teens School Peers on Distracted Driving: There’s No 'Fine' Time to Text

Toyota TeenDrive365 Video Challenge selects winner from 1,300 submissions in nationwide PSA competition.

2018 TeenDrive365 Video Challenge Winners (left to right): High school seniors Kirklin "Mack" Hopkins and Kellen Stadler from Charlotte-Mecklenberg Schools in Charlotte, North Carolina.

Originally Published by Toyota Motor North America.

To educate their peers on the dangers of distracted driving, high school seniors Kirklin "Mack" Hopkins (17) and Kellen Stadler (18) of Charlotte-Mecklenburg Schools in Charlotte, North Carolina, send a clear message: A single second can have life-long consequences. Their poignant video, titled "It's Not Fine," is the winner of the Toyota TeenDrive365 Video Challenge, a national driver safety public service announcement competition, using the tools of storytelling to get through to young drivers.

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