Serena Williams, New York Times and Body Image

A New York Times article on tennis champion Serena Williams' physique has stirred up controversy on social media. A long-time advocate for elite professional female athletes shares her perspective.

By Sheryl Estrada

Serena Williams is ranked number one in women's single tennis, winning her sixth Wimbledon championship on Saturday. She holds the greatest number of major singles, doubles, and mixed doubles titles combined among active players, female or male.

The New York Times, under fire last year for characterizing TV producer Shonda Rhimes as an angry black woman, is now being criticized for publishing an article the day before Williams' Wimbledon win, "Tennis's Top Women Balance Body Image With Ambition. "

Freelancer Ben Rothenberg describes Williams as having "large biceps and a mold-breaking muscular frame." He quotes her as saying, "I'm really happy with my body type, and I'm really proud of it" but then highlights the testimonies of white female tennis players who don't want to have her physique.

New York Times Public Editor Margaret Sullivan writes, "… By Friday afternoon, many readers were aghast. They were calling the article (and even The Times itself) racist and sexist. They were deploring the article's timing, which focused on body image just when Ms. Williams was triumphing at Wimbledon."

It caused a firestorm on Twitter, particularly when the New York Times sent a tweet with a link to the story, including the following quote:

A woman having to sacrifice femininity for sports is an antiquated topic. Why is it still being discussed?

For more than 20 years, Yolanda L. Jackson served as the Senior Director of Athlete Marketing & Promotions at the Women's Sports Foundation, founded in 1974 by Billie Jean King. She has worked with hundreds of professional female athletes, such as Martina Navratilova, Laila Ali, Michelle Kwan and Sarah Hughes. Prior to this position, Jackson was chosen by tennis great Arthur Ashe to be Executive Director of Arthur Ashe Athletic Association, serving in the role for almost 10 years.

Jackson currently owns and operates a sports marketing firm and shared with DiversityInc her perspective on the topic.

Q. What are your thoughts about the New York Times article?

A. I read that article and I posted it on my website and Twitter page with the caption, "It's a pity that some players value how thin they are over how well they perform!" Two things struck me reading the article. One, if you value how you look on the court more than doing what it takes to be a champion and be at the top of your sport, then you don't deserve to be a champion. The other is as long as the media continues to promote a "perfect" body image as that of a fashion model, then that's what most of the players are going to emulate and aspire to. They should take a page from Chrissie Evert's playbook.  When she kept losing to Martina Navratilova, she realized that she had to do more in order to reach her goal of beating Martina. So she got into the gym and started training. You have to have the heart of a champion like Chrissie had in order to be number one.

Q. Why has the dialogue turned from Serena Williams possibly being one of the greatest athletes, male or female, of our time to her appearance?

A. The media always portrays a woman who has achieved the ultimate feat in sports as having the masculine qualities of being strong, forceful, and dominating, all unfeminine and unattractive in their eyes. I remember that they portrayed Martina the same way when she reigned as number one in tennis. It is also the case currently with Brittney Griner. As soon as you excel, the media and some of the less intelligent vocal folks out there feel it's their right and duty to find something, anything, wrong with you.

Q. Is sexism and racism that exists for women in sports the narrative that should be explored by the media?

A. Absolutely. But this situation has not changed in the media in the more than 20 years that I've been in the sports business. However, I'm noticing athletes in most of the other sports are changing their own attitude about body image and are now loving their strong, muscular, beautiful bodies, as evidenced by the Women's National Soccer team. If anyone looked closely during the recent WWC tournament, they saw amazing muscles in those legs and upper body.

Q. You've fought long for gender equality in sports. Is there still ample work to be done?

A. Absolutely. The fight for women's equality has been waged for over 40 years. Title IX took up the battle back then and organizations like the Women's Sports Foundation and the National Women's Law Center are continuing to wage battle against the unequal treatment of women athletes compared to the men. Unequal pay, subpar playing conditions, lack of recognition and respect for the talents and skills of women athletes are still top priority issues to overcome in order to reach parity with the men.

Who Will Benefit From Marijuana Legalization?

Although Blacks, Latinos and whites all use marijuana at the same rate, Blacks and Latinos are still getting arrested at double the rate of whites.

As the debate over the legalization of marijuana rolls on, the right now seems to be more open to the possible reality that prohibition has reached its final chapter. For the first time we are seeing members of Congress from both sides coming together to craft legislation to decriminalize this drug. Political foes by trade Elizabeth Warren and Cory Gardner have put aside their differences to write their piece of legislation, "Strengthening the Tenth Amendment Through Entrusting States," to remove the threat of federal intervention and prosecution in states that regulate marijuana use and sales.

Read More Show Less

Famous Nevada Brothel Owner Wins GOP Primary

"Donald Trump was the Christopher Columbus for me," said creepy Dennis Hof.


An official pimp is now an official state assembly nominee in the Republican Party, which refers to itself as the party of family values.

Read More Show Less

Latino Kids Torn from Mothers' Arms While Ivanka Trump's Tweet Boasts of White Privilege

The administration of "family values" has created a narrative that immigrants are not moms or dads, only criminals.


Families fleeing dire situations are having their children torn from their arms due to a new "zero tolerance" Trump administration policy.

Presidential Adviser Ivanka Trump on Twitter boasted of cuddling her two-year-old son, Theodore. Many thousands decried the tweet as tone-deaf and a cruel comparison. The current immigration polices have emboldened U.S. border agents to take detained children from their parents.

Read More Show Less

Serena Williams on Postpartum Depression: 'It's a Part of Pregnancy'

After almost dying when giving birth to her daughter Alexis Olympia, Williams is open about the struggle and triumphs of motherhood.


Serena Williams is currently making her comeback at the French Open after giving birth to her daughter, Alexis Olympia, nine months ago. With motherhood, Williams has become an advocate for women's health by sharing intimate details of her personal life including her struggle with postpartum depression.

Read More Show Less

White Officer Called Black Police Chief N-Word, Threatened to Beat Her to 'Death With a Banana'

Despite proof of a series of racist and threatening Facebook posts against Tiffany Tims, an Ohio officer hasn't been fired.

Screenshot from Facebook Messenger / WCMH NBC4

UPDATE May 30, 2018 at 10:38 p.m. ET:

On Wednesday night the Nelsonville City Council unanimously voted to fire police officer Joshua Braglin. The vote came during a city council meeting attended by numerous protesters.


A white male police officer from Southeastern Ohio made racist and threatening Facebook posts against Hocking College Interim Police Chief Tiffany Tims, who is Black. Nelsonville Police Officer Joshua Braglin hasn't been fired. So, community organizers have scheduled a protest for Wednesday evening.

Read More Show Less

70 Percent of Irish Women Voted to Legalize Abortion in Ireland Creating Landslide Victory

A most conservative country when it comes to abortion rights begins to wake up to the logical conclusion that if your gender can't bear children, you should probably stop mansplaining and man-deciding.

Presiding Officer Carmel McBride prepares the polling station for the referendum on liberalizing abortion law . / REUTERS

UPDATE: May 26, 2018

Ireland has voted to repeal its abortion ban. The Irish Times exit poll suggested that women voted by 70 percent in favor of legalizing abortion.


Ireland is one of Europe's most socially conservative countries, with one of the world's strictest bans on abortion. Residents went to the polls on Friday for a "once in a generation opportunity" to decide whether to liberalize or maintain the country's abortion laws.

For Americans, conservatives trying to control abortion rights using religion sound all too familiar.

Read More Show Less