Senior Bowl Players, Hershey Team Members Help Feeding the Gulf Coast

At a partner network of Feeding America, volunteers sorted and packed 1,820 pounds of food, which is enough for about 1,520 meals.

The Hershey Company's (a DiversityInc Noteworthy CompanyReese's brand has been the title sponsor of the Reese's Senior Bowl since 2014.

The game is college football's premier senior showcase, highlighting the nation's best junior graduates and senior football stars and top draft prospects on teams coached by pro coaching staffs.

On Jan. 26, the day before Reese's Senior Bowl took place at  Ladd-Peebles Stadium in Mobile, Ala., 10 of the all-stars joined Reese's staff and 12 youngsters from Big Brothers Big Sisters of South Alabama at the Feeding the Gulf Coast center in Theodore to sort food and pack boxes as part of the Senior Bowl's community-service day.

The players, youngsters and Hershey Company employees sorted and packed 1,820 pounds of food, enough for about 1,520 meals, according to

"We're very dedicated to our partnership with Feeding America," said Anna Lingeris, the senior manager of brand public relations and consumer engagement for the Hershey Company. "Feeding the Gulf Coast is a partner network of Feeding America. We really believe it's important to nourish the minds of children. They need to start their day off well, they need to be fed in order to live a healthy live and garner education.

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Hershey Releases ‘Shopper’s World’ Retail Report

Company outlines 'total commerce' approach that blends digital and physical elements to enhance retail experience

Originally published by The Hershey Company.

The Hershey Company released its second annual 'In a Shopper's World' retail report ahead of the National Confectioner's Association's 2018 Sweets and Snacks Expo. The Power of Search in a Shopper's World showcases how to build a retail experience around the shopper, extending the concept of search across digital and physical retail. Hershey experts outline four key strategies for building a total commerce approach where shoppers can find snacks when, where and how they choose to shop.

Under the banner of fictitious retailer, Medley, Hershey shares shopper-centric concepts that address the retailer challenge of engaging shoppers in a world where 50 percent1 of all purchases are digitally influenced. Consumers expect the blending of online content, creative merchandising and immersive experiences as they make purchasing decisions across traditional and digital platforms. The payoff for retailers is significant, however, with shoppers becoming six times2 more valuable when they shop a retailer's total commerce ecosystem.

"Our report outlines Hershey's commitment to putting the shopper first. As we deepen our understanding of when, where and how people search for snacks, we're building a stronger muscle for advising our retail partners in an environment where shoppers seamlessly move between digital and physical retail," said Doug Straton, Chief Digital Commerce Officer, The Hershey Company.

In addition to sharing retail search strategies that apply to both digital and physical shopping, Hershey provides updates on front-end and in-aisle merchandising concepts presented in last year's 'Shopper's World' report.

"Our customizable retail solutions balance retailer goals and shopper experience – an expectation of today's modern shopper," explains Phil Stanley, Vice President, Customer and Category Development at The Hershey Company.

'The Power of Search in a Shopper's World' is published by Hershey's Global Customer Innovation Center (GCIC). The report is a window into the expertise that lives inside the GCIC, a space where retailers come together with Hershey experts to collaboratively solve challenges facing the industry today.