Reese's Brand Extends Senior Bowl Title Sponsorship

The Senior Bowl is scheduled for Jan. 27 at Ladd-Peebles Stadium in Mobile, Ala.

The Hershey Company's (a DiversityInc Noteworthy CompanyReese's brand announced Jan. 17 the extension of its title sponsorship of the Reese's Senior Bowl. The Reese's brand has been the title sponsor of the game since 2014.

The Reese's Senior Bowl, which is played annually in Mobile, Ala., in January, is college football's premier senior showcase, highlighting the nation's best junior graduates and senior football stars and top draft prospects on teams coached by pro coaching staffs.

"We are very proud to have the Reese's brand continue as the title sponsor of our game," said Senior Bowl Executive Director Phil Savage. "We believe this partnership will continue to help us build on the equity of the Senior Bowl and impact the community for years to come."

New this year, the Reese's brand and 2018 Reese's Senior Bowl players will host a community event to build upon The Hershey Company's ongoing partnership with Feeding America, the nation's largest domestic hunger relief charity with a network of 200 member food banks. Feeding America provides children and families with access to nutritious food and hope.

"The Reese's brand is all about giving fans unique experiences, and the Reese'sSenior Bowl gives fans the opportunity to watch their favorite college players compete in an All-Star showcase before they go pro," said Eric Bowers, Brand Manager for Reese's. "Reese's and our fans share a commitment to spreading goodness, and our partnership with Feeding America and Feeding the Gulf Coastthis year will help to raise awareness about hunger and give back to this special community."

On Jan. 26, Reese's Senior Bowl players will help share goodness in Mobile, Ala. by packing boxes of food for local families served by Feeding the Gulf Coast, a Feeding America affiliated food bank. In addition, fans will be encouraged to bring three nonperishable food items to the official Tailgate Party ahead of the game on Saturday, Jan. 27 for a Reese's t-shirt and special giveaway items*.

Finally, the Reese's brand will donate an additional $10,000 to Feeding the Gulf Coast during a check presentation during the game.

The 2018 Reese's Senior Bowl is scheduled for Saturday, January 27 in Mobile's Ladd-Peebles Stadium on NFL Network. Practices will be televised by NFL Network and ESPN.

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*While supplies last

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Hershey Releases ‘Shopper’s World’ Retail Report

Company outlines 'total commerce' approach that blends digital and physical elements to enhance retail experience

Originally published by The Hershey Company.

The Hershey Company released its second annual 'In a Shopper's World' retail report ahead of the National Confectioner's Association's 2018 Sweets and Snacks Expo. The Power of Search in a Shopper's World showcases how to build a retail experience around the shopper, extending the concept of search across digital and physical retail. Hershey experts outline four key strategies for building a total commerce approach where shoppers can find snacks when, where and how they choose to shop.

Under the banner of fictitious retailer, Medley, Hershey shares shopper-centric concepts that address the retailer challenge of engaging shoppers in a world where 50 percent1 of all purchases are digitally influenced. Consumers expect the blending of online content, creative merchandising and immersive experiences as they make purchasing decisions across traditional and digital platforms. The payoff for retailers is significant, however, with shoppers becoming six times2 more valuable when they shop a retailer's total commerce ecosystem.

"Our report outlines Hershey's commitment to putting the shopper first. As we deepen our understanding of when, where and how people search for snacks, we're building a stronger muscle for advising our retail partners in an environment where shoppers seamlessly move between digital and physical retail," said Doug Straton, Chief Digital Commerce Officer, The Hershey Company.

In addition to sharing retail search strategies that apply to both digital and physical shopping, Hershey provides updates on front-end and in-aisle merchandising concepts presented in last year's 'Shopper's World' report.

"Our customizable retail solutions balance retailer goals and shopper experience – an expectation of today's modern shopper," explains Phil Stanley, Vice President, Customer and Category Development at The Hershey Company.

'The Power of Search in a Shopper's World' is published by Hershey's Global Customer Innovation Center (GCIC). The report is a window into the expertise that lives inside the GCIC, a space where retailers come together with Hershey experts to collaboratively solve challenges facing the industry today.