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NOD: Five Questions with Alicia 'AJ' Petross of The Hershey Company

Petross has a track record of success in building trust throughout the organization and leading new and exciting approaches to diversity and inclusion.

National Organization on Disability Chairman (NOD) Tom Ridge and The Hershey Company's Alicia "AJ" Petross / NOD

(Originally published on NOD.org)


Alicia "AJ" Petross is a leader in diversity and inclusion. As Senior Director Global Culture, Diversity and Inclusion, and Engagement at The Hershey Company (a DiversityInc Noteworthy Company), AJ has a track record of success in building trust throughout the organization and leading new and exciting approaches to diversity and inclusion. Because of Hershey's exemplary employment practices for people with disabilities, the National Organization on Disability recently named the company a 2017 NOD Leading Disability Employer.

NOD recently sat down with AJ to find out what drives her passion for workplace inclusion—and how Hershey's is leading the way.

1. WHAT LED YOU TO CHOOSE A CAREER IN DIVERSITY & INCLUSION?

From a young age, I remember my father helping a relative of ours to gain employment. She suffered from narcolepsy and was plagued by psychiatric boarding even though her disability was manageable. My father removed her from facilities by finding her employment, which meant she could regain independence. Having a job meant everything. The opportunity to earn a living is vital for everyone of working age. Having a disability should not prevent people from being employed. Seeing her journey was a powerful experience, one that stayed with me and influenced my career decades later.

2. WHAT INFLUENCES YOUR COMMITMENT TO DIVERSITY, AS YOU CONTINUE TO BUILD A CULTURE OF INCLUSION AT HERSHEY?

At Hershey, diversity and inclusion is a commitment that is ingrained in who we are. It's about advancing our vision, our culture, and our environment so everyone can bring a meaningful contribution to the table. We have comprehensive strategies for diversity representation and retention and for making diversity a cornerstone of our corporate reputation.

We cannot be innovative without diversity of thought. That's why the diversity of our C-Suite is intentional. Changing demographics, socio-economic trends, technology and globalization are converging on our workplace and marketplace like never before – and 85 percent of consumer-packaged goods purchases are made by women. At Hershey, our gender representation in C-suite roles is peer-leading and very influential to inclusion at our company. Women are at the helm of The Hershey Company's most profitable businesses and hold powerful C-Suite positions. Examples include: Michele Buck, who became the company's first female CEO earlier this year, other top ranks such as our Chief Financial Officer Patricia Little and General Counsel Leslie Turner and the leaders of the Hershey's and Reese's brands, Melinda Lewis and Veronica Villasenor.

As important as the diverse perspectives of our C-Suite are, we've learned that their actions continue to improve the diversity and inclusion of our workforce. Diversity, inclusion, and culture are incorporated throughout our company strategic plans, our corporate vision and values, and our global Hershey leadership behaviors. We will continue to use this foundation as we advance our culture of inclusion at Hershey.

3. WHAT IMPACT HAS HERSHEY'S INCLUSIVE EFFORTS MADE ON THE NEIGHBORING COMMUNITY? THE COMPANY?

Hershey dedicates time and attention to civil, human rights and social justice issues. Most recently, efforts in this space resulted in a facilitated dialogue session with local business and civic leaders to discuss the marginalization some have experienced in the local community and at the national level. The dialogue focused on reaffirming our commitment to fostering a culture of respect, safety and acceptance within the greater Hershey community.

Whether hosting Former Pennsylvania Governor and National Organization on Disability Chairman Tom Ridge for a disability awareness education session with employees or signing Hershey's commitment for the Federal Equality Act, we work to ensure we are actively committed in our attention to civil rights, human rights, and social justice issues.

Another example includes our participation in President Obama's White House Equal Pay Pledge, First Job Compact, and Fair Chance Pledge, which highlighted Hershey's commitment to creating a contemporary workplace. Through these initiatives, we built a commitment to equal pay for equal work, giving more people opportunities to gain experience in the workforce and eliminating unnecessary employment barriers.

Hershey's investment in the communities where we do business is important and enduring. I am proud to work for a company that is visibly committed to inclusion.

4. WHY IS IT IMPORTANT FOR THE HERSHEY COMPANY TO SUPPORT THE NATIONAL ORGANIZATION ON DISABILITY? CAN YOU SHARE AN EXAMPLE OF ANY PROGRAMS THAT SUPPORT DISABILITIES?

The Hershey Company has been a proud member of the National Organization on Disability's Corporate Leadership Council for 5 years. We value our partnership because NOD is a leader in disability inclusion. Hershey's purpose is bringing goodness to one another and to the world. As I mentioned earlier, being able to be employed regardless of ability is essential.

Another example is our partnership with Susquehanna Service Dogs, which trains service dogs on the company's campus. This raises awareness on our campus, which contributes to our "disability friendly" environment.

5. WHAT'S NEXT IN HERSHEY'S COMMITMENT TO DIVERSITY & INCLUSION?

Hershey is partnering with the Office of Vocational Rehabilitation on a Food Manufacturing Training Curriculum for Individuals with Disabilities. We are in discussions about developing programs that expand our pipelines for qualified candidates for potential hiring into manufacturing roles and retail positions at Chocolate World. Our hope is that our partnership will drive disability hiring in food manufacturing beyond The Hershey Company across Central Pennsylvania.

Learn more about career opportunities at The Hershey Company.

Hershey Webcast Presentation at 2019 Cagny Conference

Michele G. Buck, President and Chief Executive Officer, will present for The Hershey Company.

REUTERS

Originally Published by The Hershey Company.

The Hershey Company (NYSE:HSY) announced that it will make a presentation at the 2019 Consumer Analyst Group of New York (CAGNY) Conference in Boca Raton, Fla., at 11 a.m. ET on Wednesday, February 20, 2019. Michele G. Buck, President and Chief Executive Officer, will present for The Hershey Company.

The presentation will be webcast live via The Hershey Company corporate website.

Please click here to navigate to "CALENDAR OF EVENTS" for webcast details

Hershey Announces New Policy and Initiatives to Significantly Reduce its Impact on the Planet

Hershey deepens environmental commitment through meaningful partnerships including the United Nations Global Compact.

REUTERS

Originally Published by The Hershey Company.

The Hershey Company announced from Kakum National Park in Southern Ghana a package of environmental initiatives and commitments, including establishing a new comprehensive environmental policy, signing the United Nations Global Compact (UNGC) and joining the Science Based Targets initiative. In addition, Hershey is launching the Kakum Cocoa Agroforestry Landscape Program, focused on improving the well-being of cocoa farmers and their families and strengthening the region's socio-economic and ecological resilience to climate change.

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Hershey: Clicks and Bricks: A Hybrid Approach to Shopping

"If you talk to any of the big retailers, any of the retailer's peers that are getting deep in digital, what they will say to you is that digital is the front door to their store."

REUTERS

Originally Published by The Hershey Company.

By Kate Silver

Leah Ingram puts a lot of thought and research into her grocery shopping. Ingram, who lives in Slippery Rock, PA, frequently does cost comparisons between in-store and digital prices and makes calculated purchases that give her the most value for her time and money (she even shares her findings on her consumer blog, The Confident Spender). Recently, she found herself veering off her list during a shopping trip, when two boxes of chocolate chip cookies wound up in her cart. "Now how did that happen?" she asks. "Oh that's right, I shopped while hungry!"

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Hershey: How Social Media Can Drive Dessert Sales With Gen Z

The Hershey Company recently commissioned a national study with the Center for Generational Kinetics to better understand this up-and-coming generation (born 1996–present).

Wondering how to attract the spending power of Gen Z? The Hershey Company recently commissioned a national study with the Center for Generational Kinetics to better understand this up-and-coming generation (born 1996–present). Here's what the company learned:

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Hershey: From Impulse to Planned Purchases

Human nature dictates that once something is on your list, you're not likely to take it off out of convenience.

REUTERS

Originally Published by The Hershey Company.

By Doug Straton, Chief Digital Commerce Officer and Phil Stanley, Chief Sales Officer

In-store impulse purchases have long been a key revenue driver for retailers and manufacturers alike. A recent study shows that the average American consumer spends about $5,400 a year on unplanned purchases, and 3 in 4 Americans buy candy at the register before checkout. Additionally, 68 percent of U.S. consumers still say their primary location for making a spontaneous buy is in a physical store. But as consumers continue to migrate their shopping to digital channels, retailers are grappling with how to retain these crucial sales and what the unplanned experience should look like online.

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