Nielsen's Employee Resource Groups See Growth in Membership and Engagement

"In order to ensure our ERGs continue to grow and do the amazing work, prospective ERG members have to know what is in it for them," said Sherri Dublin, Vice President, Diversity Programs, Nielsen.

Employee Resource Groups (ERGs) are an extension of the day-to-day responsibilities at Nielsen (No. 32 on the DiversityInc Top 50 Companies list), allowing associates to enhance their personal development and have fun while completing their daily tasks. The company recently held the fourth-annual ERG Experience Week (also known as enERGize Week), with more than 3,200 associates in 71 offices across 49 countries coming together for a week full of enERGizing activities.


"In order to ensure our ERGs continue to grow and do the amazing work, prospective ERG members have to know what is in it for them," said Sherri Dublin, Vice President, Diversity Programs, Nielsen. "During ERG Experience Week, we emphasized the power of ERGs to develop our associates both personally and professionally, in order to show interested associates how they can connect joining an ERG back to their lives and careers."

To kick off enERGize 2017, Angela Talton, Nielsen's Chief Diversity Officer, hosted two virtual, global town hall meetings. In these meetings, she, along with other leaders from Shanghai, Dubai and Oxford, U.K., shared perspectives on the value ERGs bring to Nielsen's business. She emphasized her vision for ERGs as "innovation think tanks," leveraging the unique backgrounds, skills and perspectives of associates to bring valuable solutions to clients.

This year during "enERGize week," Nielsen prioritized providing meaningful, relevant professional development and work-life balance instruction to its associates around the world. As part of this initiative, more than 2,000 Nielsen employees participated in internal workshops covering topics such as persuasive storytelling, unconscious bias and fueling growth through multicultural insights and solutions.

There were also sessions specifically tailored for people managers focusing on adopting a team culture that is conducive to innovation. Associates also participated in personal development sessions, which covered improving emotional intelligence, women's health issues and becoming a change agent. These sessions are just a few of the benefits Nielsen's employees experience from their ERG membership.

Some of the most exciting results from the week were the launch of 30 new ERG chapters around the world and a 25 percent increase in global ERG membership during the week.

"For the fourth year in a row, ERG Experience (enERGize) Week has served as a catalyst to growth.  Year-over-year, membership increases as does the manager participation in our ERGs,"  said Talton. "When associates and managers see the benefits of ERG engagement both for the individual via professional development and for the company with client engagement opportunities, making the decision to join an ERG is a no-brainer."

Additionally, because Nielsen's ERGs are open to any associate (you need not be a member of the diverse group to join), the company anticipates continued growth particularly given the valuable coaching and mentoring participants receive from the senior executives who sponsor each ERG (two to three per ERG). At Nielsen, ERGs are a crucial component of the company's overall strategy and a means of infusing diversity and inclusion into everything the company does.

Learn more about Nielsen's ERGs and global diversity & inclusion strategy.

Nielsen Brings To Light Grocery Blind Spots With a New Total Food View

U.S. Consumer Goods Manufacturers and Retailers Find Growth Across the Store in $177 Billion Fresh Market

Originally Published by Nielsen.

The latest Total Consumer Report from Nielsen (NYSE: NLSN), which leverages the company's new Total Food View, shows that fresh categories within the U.S. are driving nearly 49% of all dollar growth across the fast-moving consumer goods (FMCG) brick-and-mortar landscape. In fact, within the last year, fresh and perishable foods generated more than $177 billion in sales—marking a sizable growth opportunity for many FMCG marketers who may be operating with a siloed and non-holistic view of their market.

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Nielsen: Sixth Asian-American Consumer Report Released at Visual Communications Conference for Creative Content

Visual Communications is a nonprofit whose mission is to develop and support the voices of Asian American & Pacific Islander filmmakers and media artists who empower communities and challenge perspectives.

Originally Published by Nielsen.

In commemoration of Asian Pacific American Heritage Month (APAHM), we recently released our sixth report on Asian-American consumers, Asian Americans: Digital Lives and Growing Influence. The report is the first in this year's Diverse Intelligence Series (DIS).

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Nielsen: Redefining Value with Our Second Global Responsibility Report

The second Nielsen Global Responsibility Report published contains forward-looking strategy and goals as a company and outlines how Nielsen's ESG efforts connect to the most critical business issues, including diversity representation and inclusion, and data privacy, security and integrity.

Originally Published by Nielsen.

A MESSAGE FROM MITCH BARNS, CEO, NIELSEN

In our second Global Responsibility Report, we explore how we are expanding what it means to create value as a company.

It's through our holistic approach to cultivating a corporate responsibility and sustainability mindset that we create—and multiply—value for our company, our people, our shareholders, and our world. We recognize that to do it right, value creation must be collaborative, inclusive and focused on the long term.

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Nielsen's Diverse Leadership Network Builds Momentum With Fifth Class And Business Impact Projects

"Each year we induct a new class to the DLN, we're strengthening our diverse pipeline for years to come," said Audrey Yi, VP, Diversity & Inclusion at Nielsen.

NIELSEN

Originally Published by Nielsen.

We recently inducted the class of 2018 for our Diverse Leadership Network (DLN) in Chicago, marking our fifth class of the program. The DLN, a 15-month leadership development program, is our most diverse leadership program and provides opportunities for high-potential, mid-level leaders to learn from senior leaders within the company, collaborate among their peers, and apply their skills to practical business case studies.

The 2018 class includes 40 talented associates from the U.S., Canada and Mexico and across every function of our business. Participants met with their coaches for the first time during the orientation. DLN coaches are senior leaders who guide participants throughout the 15-month program and provide strategic guidance for non-DLN related experiences as well. Some of our more than 90 associates who are DLN alums spoke at this year's orientation event, sharing strategies and tips for optimizing time in the program and enjoying networking and learning from their fellow classmates.

"Each year we induct a new class to the DLN, we're strengthening our diverse pipeline for years to come," said Audrey Yi, VP, Diversity & Inclusion at Nielsen. "Our data from the past five years of DLN graduates shows that, upon graduation from the program, associates are expanding their leadership and influence in our company, as 93% of alumni are in a new or expanded role and 20% have reached the VP/general manager level. Representation of DLN graduates in leadership positions shows that we're committed to infusing diversity and inclusion into everything we do at Nielsen."

DLN graduates are expected to complete business impact projects that will provide process improvements and innovation for our business. That's why we also invited senior leaders to share the company's strategic priorities for FMCG/Retail, Total Audience, Gracenote and more. Participants will use the content of these presentations to guide their problem-solving process on business projects that will be assigned later in the program.

As part of the program's initiative to foster external relationships with clients and other brands, Eugene Campbell, Director, Supplier Diversity and Sustainability for Allstate and Co-Chair of our African-American Advisory Council, gave a keynote address during the orientation. Eugene spoke about the unique opportunity afforded to DLN participants, and how this class should utilize their coaches and other resources to aid in their leadership journey.

DLN IMPACT PROJECTS

Meanwhile, the DLN class of 2017 has continued their development in the program and recently completed four business impact projects that will be beneficial for many aspects of our company and our clients.

Development and Socialization of Multicultural Solutions

A team of DLN participants developed a strategy to both aggregate and socialize Nielsen's multicultural solutions with clients. The team created a multicultural solution roadmap, that points our client teams to the appropriate Nielsen product that helps our clients better reach multicultural consumers. They also created a task force that meets monthly to increase client awareness of our multicultural solutions. This project is essential to our business, because it shows our clients that we know the importance of multicultural consumers and are able to accurately measure their unique consumer preferences and behaviors.

Sales Engineering Process Improvement

Another DLN team created a streamlined process for our data to reach our clients. First, they engaged with both our sales engineers and client service teams to assess the areas where there were opportunities for increased efficiency. Then, the team developed a detailed responsibilities structure, which ensures that tasks are properly allocated and prioritized. The end result of this project is a better flow of information to our clients, which allows us to drive their business goals more efficiently.

Internal Cultural Adoption of Total Audience

A third team worked to socialize and evangelize our Total Audience system for internal associates. The group developed a strategy to both educate our employees and build their interest in our Total Audience measurement, which seeks to measure viewership across the many platforms available to consumers today. By creating this engagement, we ensure that our associates know the best way to incorporate Total Audience solutions into their client relationships and that our clients have access to our best audience measurement tools.

Experienced Hire Talent Assessment Model

Our final DLN team studied Nielsen's need for a way to assess prospective experienced candidates for Nielsen jobs. They helped Nielsen select Pymetrics, a talent assessment company that will use a candidate-friendly, AI-powered, bias-free set of games to assess a candidate's fit for a role.

"The DLN team was instrumental in helping us get to the talent behind what's next, by evaluating the marketplace for talent assessment solutions," said Chris Louie, SVP, People Analytics and Talent Assessment and sponsor of the DLN talent assessment project. "They leveraged their diverse set of experiences—different perspectives shaped by their current functional and geographic homes and their personal experiences as candidates. This provided unique perspectives on what a useful cross-Nielsen solution would look like. This project is a prime example of the superior results that diverse teams can produce when empowered to do so."