Nielsen Tech Hub Opens Its Doors to Young Professionals for 'Power of She' Panel in NYC

Chief Diversity Officer, Angela Talton, opened the discussion highlighting Nielsen's commitment to diversity and the value of its engagement with policy makers on Capitol Hill.

(Originally published on Nielsen.com)


Nielsen is No. 32 on the DiversityInc Top 50 Companies list 

A diverse group of young professionals, diversity advocates and corporate leaders recently gathered at Nielsen's NYC Tech Hub for an educational evening on the consumer power of multicultural women sponsored by the Nielsen Government Relations and Public Policy team.

Congresswoman Grace Meng (D-NY) moderated a panel of experts including Boxed's Co-Founder and CEO, Chieh Huang; Google's Head of Global Strategy, Programmatic and Ecosystem Health, Pooja Kapoor; and Nielsen's SVP of U.S. Strategic Community Alliances & Consumer Engagement, Cheryl Grace.

Chief Diversity Officer, Angela Talton, opened the discussion highlighting Nielsen's commitment to diversity and the value of our engagement with policy makers on Capitol Hill.

"Nielsen is committed to sharing the impact and importance of the population shifts we see around the globe," said Talton. "Just as we want to help our clients connect the dots between diversity, inclusion, innovation and growth, we know that our multicultural insights can help policy makers and community organizations make decisions based on accurate data and create more informed programming that will appeal to these constituents."

The panelists recognized the importance of women having a voice in decision-making processes and highlighted their companies' efforts to advance diversity and inclusion. They also shared how understanding their own consumer power and exercising courage to advocate for themselves in the workplace has had a significant impact on businesses. For instance, multicultural women are already nearly 40% of the U.S. female population and by 2060 are expected to reach 57% of the total U.S. female population.

"I want the world to know how impressive women of color are and let the world know how much we contribute to the economy," said Rep. Meng. "We are unable to provide solutions if we don't know the extent of the problems people face. This data helps me be a better consumer, advocate and congress member."

Nielsen continuously works to advance its presence among congressional leaders by showcasing data and findings from its Diverse Intelligence Series reports. In 2011, Nielsen launched the Diverse Intelligence Series, a robust portfolio of comprehensive reports, which focus on diverse consumers' unique consumption and purchasing habits.

The series has become an industry resource to help clients and other brands better understand and reach ethnic consumers. It is a valuable source to help readers improve their cultural IQ around communities of color. Nielsen shares these reports with thousands of community leaders and consumers annually through its outreach.

Earlier this year, Nielsen hosted a congressional briefing headlined by Rep. Meng in partnership with the Asian Pacific American Institute for Congressional Studies (APAICS) to highlight the power of Asian American Pacific Islander (AAPI) women consumers. In addition to APAICS, Nielsen participates in year-round engagement activities with the Congressional Hispanic Caucus Institute (CHCI) and the Congressional Black Caucus Foundation (CBCF) showcasing our unique data and insights on multicultural consumers.

For more insights from this year's Diverse Intelligence Series, download the following reports:

Learn about career opportunities at Nielsen

Nielsen's Diverse Leadership Network Builds Momentum With Fifth Class And Business Impact Projects

"Each year we induct a new class to the DLN, we're strengthening our diverse pipeline for years to come," said Audrey Yi, VP, Diversity & Inclusion at Nielsen.

NIELSEN

Originally Published by Nielsen.

We recently inducted the class of 2018 for our Diverse Leadership Network (DLN) in Chicago, marking our fifth class of the program. The DLN, a 15-month leadership development program, is our most diverse leadership program and provides opportunities for high-potential, mid-level leaders to learn from senior leaders within the company, collaborate among their peers, and apply their skills to practical business case studies.

The 2018 class includes 40 talented associates from the U.S., Canada and Mexico and across every function of our business. Participants met with their coaches for the first time during the orientation. DLN coaches are senior leaders who guide participants throughout the 15-month program and provide strategic guidance for non-DLN related experiences as well. Some of our more than 90 associates who are DLN alums spoke at this year's orientation event, sharing strategies and tips for optimizing time in the program and enjoying networking and learning from their fellow classmates.

"Each year we induct a new class to the DLN, we're strengthening our diverse pipeline for years to come," said Audrey Yi, VP, Diversity & Inclusion at Nielsen. "Our data from the past five years of DLN graduates shows that, upon graduation from the program, associates are expanding their leadership and influence in our company, as 93% of alumni are in a new or expanded role and 20% have reached the VP/general manager level. Representation of DLN graduates in leadership positions shows that we're committed to infusing diversity and inclusion into everything we do at Nielsen."

DLN graduates are expected to complete business impact projects that will provide process improvements and innovation for our business. That's why we also invited senior leaders to share the company's strategic priorities for FMCG/Retail, Total Audience, Gracenote and more. Participants will use the content of these presentations to guide their problem-solving process on business projects that will be assigned later in the program.

As part of the program's initiative to foster external relationships with clients and other brands, Eugene Campbell, Director, Supplier Diversity and Sustainability for Allstate and Co-Chair of our African-American Advisory Council, gave a keynote address during the orientation. Eugene spoke about the unique opportunity afforded to DLN participants, and how this class should utilize their coaches and other resources to aid in their leadership journey.

DLN IMPACT PROJECTS

Meanwhile, the DLN class of 2017 has continued their development in the program and recently completed four business impact projects that will be beneficial for many aspects of our company and our clients.

Development and Socialization of Multicultural Solutions

A team of DLN participants developed a strategy to both aggregate and socialize Nielsen's multicultural solutions with clients. The team created a multicultural solution roadmap, that points our client teams to the appropriate Nielsen product that helps our clients better reach multicultural consumers. They also created a task force that meets monthly to increase client awareness of our multicultural solutions. This project is essential to our business, because it shows our clients that we know the importance of multicultural consumers and are able to accurately measure their unique consumer preferences and behaviors.

Sales Engineering Process Improvement

Another DLN team created a streamlined process for our data to reach our clients. First, they engaged with both our sales engineers and client service teams to assess the areas where there were opportunities for increased efficiency. Then, the team developed a detailed responsibilities structure, which ensures that tasks are properly allocated and prioritized. The end result of this project is a better flow of information to our clients, which allows us to drive their business goals more efficiently.

Internal Cultural Adoption of Total Audience

A third team worked to socialize and evangelize our Total Audience system for internal associates. The group developed a strategy to both educate our employees and build their interest in our Total Audience measurement, which seeks to measure viewership across the many platforms available to consumers today. By creating this engagement, we ensure that our associates know the best way to incorporate Total Audience solutions into their client relationships and that our clients have access to our best audience measurement tools.

Experienced Hire Talent Assessment Model

Our final DLN team studied Nielsen's need for a way to assess prospective experienced candidates for Nielsen jobs. They helped Nielsen select Pymetrics, a talent assessment company that will use a candidate-friendly, AI-powered, bias-free set of games to assess a candidate's fit for a role.

"The DLN team was instrumental in helping us get to the talent behind what's next, by evaluating the marketplace for talent assessment solutions," said Chris Louie, SVP, People Analytics and Talent Assessment and sponsor of the DLN talent assessment project. "They leveraged their diverse set of experiences—different perspectives shaped by their current functional and geographic homes and their personal experiences as candidates. This provided unique perspectives on what a useful cross-Nielsen solution would look like. This project is a prime example of the superior results that diverse teams can produce when empowered to do so."