(Originally published on Nielsen.com)
A diverse group of young professionals, diversity advocates and corporate leaders recently gathered at Nielsen's NYC Tech Hub for an educational evening on the consumer power of multicultural women sponsored by the Nielsen Government Relations and Public Policy team.
Congresswoman Grace Meng (D-NY) moderated a panel of experts including Boxed's Co-Founder and CEO, Chieh Huang; Google's Head of Global Strategy, Programmatic and Ecosystem Health, Pooja Kapoor; and Nielsen's SVP of U.S. Strategic Community Alliances & Consumer Engagement, Cheryl Grace.
Chief Diversity Officer, Angela Talton, opened the discussion highlighting Nielsen's commitment to diversity and the value of our engagement with policy makers on Capitol Hill.
"Nielsen is committed to sharing the impact and importance of the population shifts we see around the globe," said Talton. "Just as we want to help our clients connect the dots between diversity, inclusion, innovation and growth, we know that our multicultural insights can help policy makers and community organizations make decisions based on accurate data and create more informed programming that will appeal to these constituents."
The panelists recognized the importance of women having a voice in decision-making processes and highlighted their companies' efforts to advance diversity and inclusion. They also shared how understanding their own consumer power and exercising courage to advocate for themselves in the workplace has had a significant impact on businesses. For instance, multicultural women are already nearly 40% of the U.S. female population and by 2060 are expected to reach 57% of the total U.S. female population.
"I want the world to know how impressive women of color are and let the world know how much we contribute to the economy," said Rep. Meng. "We are unable to provide solutions if we don't know the extent of the problems people face. This data helps me be a better consumer, advocate and congress member."
Nielsen continuously works to advance its presence among congressional leaders by showcasing data and findings from its Diverse Intelligence Series reports. In 2011, Nielsen launched the Diverse Intelligence Series, a robust portfolio of comprehensive reports, which focus on diverse consumers' unique consumption and purchasing habits.
The series has become an industry resource to help clients and other brands better understand and reach ethnic consumers. It is a valuable source to help readers improve their cultural IQ around communities of color. Nielsen shares these reports with thousands of community leaders and consumers annually through its outreach.
Earlier this year, Nielsen hosted a congressional briefing headlined by Rep. Meng in partnership with the Asian Pacific American Institute for Congressional Studies (APAICS) to highlight the power of Asian American Pacific Islander (AAPI) women consumers. In addition to APAICS, Nielsen participates in year-round engagement activities with the Congressional Hispanic Caucus Institute (CHCI) and the Congressional Black Caucus Foundation (CBCF) showcasing our unique data and insights on multicultural consumers.
For more insights from this year's Diverse Intelligence Series, download the following reports:
- Asian American Women: Digitally Fluent with an Intercultural Mindset
- Latina 2.0: Fiscally Conscious, Culturally Influential and Famila Forward
- African-American Women: Our Science, Her Magic