Nielsen Sponsors Congressional Black Caucus Foundation's 47th Annual Legislative Conference

This year, Congresswoman Maxine Waters (D-CA) was Nielsen's featured guest.

(Originally published on

Nielsen's (No. 32 on the DiversityInc Top 50 Companies list) presence at this year's Congressional Black Caucus Foundation's (CBCF's) Annual Legislative Conference in September served as the backdrop for the release of our seventh report on African-American consumers, 'African-American Women: Our Science, Her Magic.'

For six of the past seven years, we have released our annual Diverse Intelligence Series report during a press conference at the event in Washington, D.C. This year, Congresswoman Maxine Waters (D-CA) was our featured guest.

Congresswoman Waters lauded Nielsen's commitment to quantifying the impact and power of Black consumers, as well as the fruitful relationship we've had for many years with the Congressional Black Caucus. Cheryl Grace, SVP, U.S. Strategic Community Alliances and Consumer Engagement, Nielsen, gave attendees an overview of the report. Grace's remarks focused on key insights from the report including Black women's purchasing behaviors, digital and social media habits, and the growing household leadership. She was introduced by Lori Hall, SVP, Marketing for TVOne, and member of Nielsen's African-American External Advisory Council.

"The importance of the Congressional Black Caucus Foundation within the Black community has made the annual legislative conference a natural fit for the release of our African-American consumer reports over the past several years," said Grace. "Our continued collaboration with the CBCF has been a critical part of our brand awareness campaigns that support our outreach in African-American communities across the U.S. And, given the focus of this year's report on Black women, the insights we shared resonated not only with important Black congressional leaders, but also their constituents from across the country."

Our presence at the conference stretched well beyond our report launch. Grace also gave remarks at Congresswoman Waters' 'Young, Gifted and Black' braintrust panel discussion, and participated in Rep. Yvette Clarke's (D-NY) 'Lights, Camera and Action: Being a Media Mogul' braintrust session. These two sessions further promoted Nielsen's work in African-American communities and gave us an opportunity to share insights from the newly released report with others attending the conference, including trendsetters and influencers from the Black community.

In addition, Lamont Robinson, VP of Supplier Diversity for Nielsen, spoke at a brunch hosted by the Checkered Flag Run Foundation as part of the conference. The brunch focused on the role global corporations play in supporting veteran-owned enterprises in the U.S. The brunch also served as a kickoff for HeroZona, a weeklong celebration for America's military veterans in Phoenix. During HeroZona, Nielsen, in collaboration with the National Veteran-Owned Business Association (NaVOBA), hosted a two-day veteran-owned business expo designed to increase business networking and contracting opportunities for veteran-owned businesses with corporate buyers, government entities and business owners.

We also attended the conference's culminating event, the 47th Annual Phoenix Awards Dinner, where extraordinary African-American citizens were recognized for their accomplishments and contributions to the community. This year's honorees included civil rights activist Ruby Bridges Hall, scholar and educator Dr. Thomas Freeman, activist Tamika Mallory, Ambassador Ron Kirk, and Congressman Bennie G. Thompson (D-MS).

"Our continued collaboration with the CBCF over the years has been a solid example of the importance we place on making sure that our multicultural insights reach policymakers on the Hill," said Joby Fortson, VP, Federal Government Affairs, Nielsen. "Our subject matter experts in Diversity & Inclusion have helped us bolster our relationships with policymakers—ensuring they are equipped with vital information to help amplify the work they do to support their constituents."

Our sponsorship of the CBCF conference, in tandem with our sponsorship of the Congressional Hispanic Caucus Institute's (CHCI's) annual leadership conference and Capitol Hill collaboration with the Asian Pacific American Institute for Congressional Studies (APAICS), highlights our commitment to building relationships with important policymakers who represent consumers in diverse communities. The multicultural insights we share at these events are designed to help political leaders make informed decisions regarding their constituents and their everyday lives.

Nielsen Brings To Light Grocery Blind Spots With a New Total Food View

U.S. Consumer Goods Manufacturers and Retailers Find Growth Across the Store in $177 Billion Fresh Market

Originally Published by Nielsen.

The latest Total Consumer Report from Nielsen (NYSE: NLSN), which leverages the company's new Total Food View, shows that fresh categories within the U.S. are driving nearly 49% of all dollar growth across the fast-moving consumer goods (FMCG) brick-and-mortar landscape. In fact, within the last year, fresh and perishable foods generated more than $177 billion in sales—marking a sizable growth opportunity for many FMCG marketers who may be operating with a siloed and non-holistic view of their market.

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Nielsen: Sixth Asian-American Consumer Report Released at Visual Communications Conference for Creative Content

Visual Communications is a nonprofit whose mission is to develop and support the voices of Asian American & Pacific Islander filmmakers and media artists who empower communities and challenge perspectives.

Originally Published by Nielsen.

In commemoration of Asian Pacific American Heritage Month (APAHM), we recently released our sixth report on Asian-American consumers, Asian Americans: Digital Lives and Growing Influence. The report is the first in this year's Diverse Intelligence Series (DIS).

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Nielsen: Redefining Value with Our Second Global Responsibility Report

The second Nielsen Global Responsibility Report published contains forward-looking strategy and goals as a company and outlines how Nielsen's ESG efforts connect to the most critical business issues, including diversity representation and inclusion, and data privacy, security and integrity.

Originally Published by Nielsen.


In our second Global Responsibility Report, we explore how we are expanding what it means to create value as a company.

It's through our holistic approach to cultivating a corporate responsibility and sustainability mindset that we create—and multiply—value for our company, our people, our shareholders, and our world. We recognize that to do it right, value creation must be collaborative, inclusive and focused on the long term.

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Nielsen's Diverse Leadership Network Builds Momentum With Fifth Class And Business Impact Projects

"Each year we induct a new class to the DLN, we're strengthening our diverse pipeline for years to come," said Audrey Yi, VP, Diversity & Inclusion at Nielsen.


Originally Published by Nielsen.

We recently inducted the class of 2018 for our Diverse Leadership Network (DLN) in Chicago, marking our fifth class of the program. The DLN, a 15-month leadership development program, is our most diverse leadership program and provides opportunities for high-potential, mid-level leaders to learn from senior leaders within the company, collaborate among their peers, and apply their skills to practical business case studies.

The 2018 class includes 40 talented associates from the U.S., Canada and Mexico and across every function of our business. Participants met with their coaches for the first time during the orientation. DLN coaches are senior leaders who guide participants throughout the 15-month program and provide strategic guidance for non-DLN related experiences as well. Some of our more than 90 associates who are DLN alums spoke at this year's orientation event, sharing strategies and tips for optimizing time in the program and enjoying networking and learning from their fellow classmates.

"Each year we induct a new class to the DLN, we're strengthening our diverse pipeline for years to come," said Audrey Yi, VP, Diversity & Inclusion at Nielsen. "Our data from the past five years of DLN graduates shows that, upon graduation from the program, associates are expanding their leadership and influence in our company, as 93% of alumni are in a new or expanded role and 20% have reached the VP/general manager level. Representation of DLN graduates in leadership positions shows that we're committed to infusing diversity and inclusion into everything we do at Nielsen."

DLN graduates are expected to complete business impact projects that will provide process improvements and innovation for our business. That's why we also invited senior leaders to share the company's strategic priorities for FMCG/Retail, Total Audience, Gracenote and more. Participants will use the content of these presentations to guide their problem-solving process on business projects that will be assigned later in the program.

As part of the program's initiative to foster external relationships with clients and other brands, Eugene Campbell, Director, Supplier Diversity and Sustainability for Allstate and Co-Chair of our African-American Advisory Council, gave a keynote address during the orientation. Eugene spoke about the unique opportunity afforded to DLN participants, and how this class should utilize their coaches and other resources to aid in their leadership journey.


Meanwhile, the DLN class of 2017 has continued their development in the program and recently completed four business impact projects that will be beneficial for many aspects of our company and our clients.

Development and Socialization of Multicultural Solutions

A team of DLN participants developed a strategy to both aggregate and socialize Nielsen's multicultural solutions with clients. The team created a multicultural solution roadmap, that points our client teams to the appropriate Nielsen product that helps our clients better reach multicultural consumers. They also created a task force that meets monthly to increase client awareness of our multicultural solutions. This project is essential to our business, because it shows our clients that we know the importance of multicultural consumers and are able to accurately measure their unique consumer preferences and behaviors.

Sales Engineering Process Improvement

Another DLN team created a streamlined process for our data to reach our clients. First, they engaged with both our sales engineers and client service teams to assess the areas where there were opportunities for increased efficiency. Then, the team developed a detailed responsibilities structure, which ensures that tasks are properly allocated and prioritized. The end result of this project is a better flow of information to our clients, which allows us to drive their business goals more efficiently.

Internal Cultural Adoption of Total Audience

A third team worked to socialize and evangelize our Total Audience system for internal associates. The group developed a strategy to both educate our employees and build their interest in our Total Audience measurement, which seeks to measure viewership across the many platforms available to consumers today. By creating this engagement, we ensure that our associates know the best way to incorporate Total Audience solutions into their client relationships and that our clients have access to our best audience measurement tools.

Experienced Hire Talent Assessment Model

Our final DLN team studied Nielsen's need for a way to assess prospective experienced candidates for Nielsen jobs. They helped Nielsen select Pymetrics, a talent assessment company that will use a candidate-friendly, AI-powered, bias-free set of games to assess a candidate's fit for a role.

"The DLN team was instrumental in helping us get to the talent behind what's next, by evaluating the marketplace for talent assessment solutions," said Chris Louie, SVP, People Analytics and Talent Assessment and sponsor of the DLN talent assessment project. "They leveraged their diverse set of experiences—different perspectives shaped by their current functional and geographic homes and their personal experiences as candidates. This provided unique perspectives on what a useful cross-Nielsen solution would look like. This project is a prime example of the superior results that diverse teams can produce when empowered to do so."