Nielsen Launches Digital Content Ratings

Central element of Nielsen's Total Audience Measurement provides metrics for digital content comparable to TV.

Nielsen (No. 41 on the DiversityInc Top 50 Companies list) announced Digital Content Ratings is available in full syndication for clients beginning Sept. 30, 2016. Nielsen's Digital Content Ratings—a core component of Nielsen's Total Audience Measurement framework—provides daily measurement of audiences across digital content types including video and text, with metrics fully comparable to television. With this syndicated release, clients can access daily comparative reporting across desktop and mobile devices in a single, integrated solution.


"Delivering syndicated Digital Content Ratings is a tremendous milestone and provides publishers, agencies and advertisers powerful insights that help them understand the full value of their content across digital platforms," said Megan Clarken, President of Product Leadership, Nielsen. "This is the next step in the transformation of measurement as we know it."

Syndication of Nielsen's Digital Content Ratings marks progress toward industry adoption of consistent and comprehensive measurement in digital. Powered by Nielsen's robust census data platform, next-generation SDKs and new Cloud API, Nielsen Digital Content Ratings leapfrogs legacy tools in the market with coverage of computer, mobile and connected devices. Highly accurate person-based demographic daily reporting for digital publishers will bring transparency and growth to the digital media ecosystem.

Through increased granularity, frequency and reporting, Nielsen Digital Content Ratings will enable digital and television publishers to showcase and maximize the value of their content with metrics especially critical for monetizing video series launches, headline news, live coverage and viral events. In addition, agencies and advertisers will benefit from a richer picture of digital media consumption across all screens to strengthen media plans and respond to changing consumer media preferences.

Nielsen Digital Content Ratings is based on a methodology complementary to that of Nielsen Digital Ad Ratings. Widely used across the industry, Nielsen's Digital Ad Ratings provides a trusted measurement for advertisers, agencies and publishers to transact. With Digital Content Ratings and Digital Ad Ratings available in the market, clients now have deep insights to enable both planning against content and measurement of ad performance like never before.

Industry Support For Nielsen Digital Content Ratings

"As a leading global media company, A+E Networks offers consumers a diverse communications environment, ranging from television networks to websites to mobile apps and OTT services," said Don Robert, EVP, Research & Analytics, A+E Networks. "Adopting Nielsen Digital Content Ratings will give us the ability to see our brands' audiences across platforms using metrics comparable to TV ratings."

"We're very excited about the potential of Nielsen's Digital Content and Advertising Ratings and the future of more robust third party measurement features that cover the breadth of BuzzFeed's cross-platform content: from fans watching Tasty videos on Facebook mobile, to the latest BuzzFeed News investigation on Google's AMP," said Edwin Wong, VP Research and Insights, Buzzfeed.

"As the world's largest privately held media services agency, we are always focused on providing our clients with complete communications planning and activation across channels," said Michele Donati, SVP, Managing Director, Horizon Media. "Nielsen's Digital Content Ratings could provide comparable metrics in digital and TV—an across the board view that's invaluable in media planning."

"Chat is at the core of the smartphone era, and we're leading the way in showing brands what's possible with this new medium," said Josh Jacobs, President, Kik Services, Kik. "We're looking forward to integrating Nielsen Digital Content Ratings to demonstrate the value and impact of engaging teens through chat."

"Data science has been at the heart of making Mashable the go-to source for technology, culture and entertainment coverage for millions across the world," said Robyn Peterson, Chief Technology Officer, Mashable. "We're incredibly excited to be able to combine Nielsen Digital Content Ratings with our own proprietary technology and data to help understand what will resonate with our audience in this digitally connected world."

"We believe digital measurement shouldn't simply be retrofitted to traditional television measurement's framework," said Bryon Schafer, Head of Research, Otter Media. "What is compelling about Digital Content Ratings is that Nielsen has brought together the best of panel and census methodologies, to more completely and reliably measure a diverse video ecosystem."

"POPSUGAR speaks to a huge global audience of young women who seamlessly consume our content across a range of platforms and devices. The move to mobile means instant access anywhere, and being nimble helps us to thrive," said Geoff Schiller, Chief Revenue Officer, POPSUGAR. "Working with Nielsen to integrate Digital Content and Advertising Ratings will provide invaluable tools for us, allowing us to see how to drive both content and advertising across POPSUGAR.com and our social channels."

"It has been a challenge to get a full view of your audience across every screen and distributor," said Mike Wann, Head of Business Development & Strategy, Tastemade. "We've been enthusiastic working with Nielsen Digital Content Ratings to begin truly unlocking the value of our community wherever they are."

Nielsen Brings To Light Grocery Blind Spots With a New Total Food View

U.S. Consumer Goods Manufacturers and Retailers Find Growth Across the Store in $177 Billion Fresh Market

Originally Published by Nielsen.

The latest Total Consumer Report from Nielsen (NYSE: NLSN), which leverages the company's new Total Food View, shows that fresh categories within the U.S. are driving nearly 49% of all dollar growth across the fast-moving consumer goods (FMCG) brick-and-mortar landscape. In fact, within the last year, fresh and perishable foods generated more than $177 billion in sales—marking a sizable growth opportunity for many FMCG marketers who may be operating with a siloed and non-holistic view of their market.

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Nielsen: Sixth Asian-American Consumer Report Released at Visual Communications Conference for Creative Content

Visual Communications is a nonprofit whose mission is to develop and support the voices of Asian American & Pacific Islander filmmakers and media artists who empower communities and challenge perspectives.

Originally Published by Nielsen.

In commemoration of Asian Pacific American Heritage Month (APAHM), we recently released our sixth report on Asian-American consumers, Asian Americans: Digital Lives and Growing Influence. The report is the first in this year's Diverse Intelligence Series (DIS).

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Nielsen: Redefining Value with Our Second Global Responsibility Report

The second Nielsen Global Responsibility Report published contains forward-looking strategy and goals as a company and outlines how Nielsen's ESG efforts connect to the most critical business issues, including diversity representation and inclusion, and data privacy, security and integrity.

Originally Published by Nielsen.

A MESSAGE FROM MITCH BARNS, CEO, NIELSEN

In our second Global Responsibility Report, we explore how we are expanding what it means to create value as a company.

It's through our holistic approach to cultivating a corporate responsibility and sustainability mindset that we create—and multiply—value for our company, our people, our shareholders, and our world. We recognize that to do it right, value creation must be collaborative, inclusive and focused on the long term.

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Nielsen's Diverse Leadership Network Builds Momentum With Fifth Class And Business Impact Projects

"Each year we induct a new class to the DLN, we're strengthening our diverse pipeline for years to come," said Audrey Yi, VP, Diversity & Inclusion at Nielsen.

NIELSEN

Originally Published by Nielsen.

We recently inducted the class of 2018 for our Diverse Leadership Network (DLN) in Chicago, marking our fifth class of the program. The DLN, a 15-month leadership development program, is our most diverse leadership program and provides opportunities for high-potential, mid-level leaders to learn from senior leaders within the company, collaborate among their peers, and apply their skills to practical business case studies.

The 2018 class includes 40 talented associates from the U.S., Canada and Mexico and across every function of our business. Participants met with their coaches for the first time during the orientation. DLN coaches are senior leaders who guide participants throughout the 15-month program and provide strategic guidance for non-DLN related experiences as well. Some of our more than 90 associates who are DLN alums spoke at this year's orientation event, sharing strategies and tips for optimizing time in the program and enjoying networking and learning from their fellow classmates.

"Each year we induct a new class to the DLN, we're strengthening our diverse pipeline for years to come," said Audrey Yi, VP, Diversity & Inclusion at Nielsen. "Our data from the past five years of DLN graduates shows that, upon graduation from the program, associates are expanding their leadership and influence in our company, as 93% of alumni are in a new or expanded role and 20% have reached the VP/general manager level. Representation of DLN graduates in leadership positions shows that we're committed to infusing diversity and inclusion into everything we do at Nielsen."

DLN graduates are expected to complete business impact projects that will provide process improvements and innovation for our business. That's why we also invited senior leaders to share the company's strategic priorities for FMCG/Retail, Total Audience, Gracenote and more. Participants will use the content of these presentations to guide their problem-solving process on business projects that will be assigned later in the program.

As part of the program's initiative to foster external relationships with clients and other brands, Eugene Campbell, Director, Supplier Diversity and Sustainability for Allstate and Co-Chair of our African-American Advisory Council, gave a keynote address during the orientation. Eugene spoke about the unique opportunity afforded to DLN participants, and how this class should utilize their coaches and other resources to aid in their leadership journey.

DLN IMPACT PROJECTS

Meanwhile, the DLN class of 2017 has continued their development in the program and recently completed four business impact projects that will be beneficial for many aspects of our company and our clients.

Development and Socialization of Multicultural Solutions

A team of DLN participants developed a strategy to both aggregate and socialize Nielsen's multicultural solutions with clients. The team created a multicultural solution roadmap, that points our client teams to the appropriate Nielsen product that helps our clients better reach multicultural consumers. They also created a task force that meets monthly to increase client awareness of our multicultural solutions. This project is essential to our business, because it shows our clients that we know the importance of multicultural consumers and are able to accurately measure their unique consumer preferences and behaviors.

Sales Engineering Process Improvement

Another DLN team created a streamlined process for our data to reach our clients. First, they engaged with both our sales engineers and client service teams to assess the areas where there were opportunities for increased efficiency. Then, the team developed a detailed responsibilities structure, which ensures that tasks are properly allocated and prioritized. The end result of this project is a better flow of information to our clients, which allows us to drive their business goals more efficiently.

Internal Cultural Adoption of Total Audience

A third team worked to socialize and evangelize our Total Audience system for internal associates. The group developed a strategy to both educate our employees and build their interest in our Total Audience measurement, which seeks to measure viewership across the many platforms available to consumers today. By creating this engagement, we ensure that our associates know the best way to incorporate Total Audience solutions into their client relationships and that our clients have access to our best audience measurement tools.

Experienced Hire Talent Assessment Model

Our final DLN team studied Nielsen's need for a way to assess prospective experienced candidates for Nielsen jobs. They helped Nielsen select Pymetrics, a talent assessment company that will use a candidate-friendly, AI-powered, bias-free set of games to assess a candidate's fit for a role.

"The DLN team was instrumental in helping us get to the talent behind what's next, by evaluating the marketplace for talent assessment solutions," said Chris Louie, SVP, People Analytics and Talent Assessment and sponsor of the DLN talent assessment project. "They leveraged their diverse set of experiences—different perspectives shaped by their current functional and geographic homes and their personal experiences as candidates. This provided unique perspectives on what a useful cross-Nielsen solution would look like. This project is a prime example of the superior results that diverse teams can produce when empowered to do so."