Nielsen AI Recognized as One of Most Technologically Significant New Products of 2017

The R&D 100 Awards identifies Nielsen Marketing Cloud's self-learning marketing AI technology as a market disruptor.

Nielsen (No. 32 on the DiversityInc Top 50 Companies list) announced Dec. 19 that Nielsen AI, its self-learning marketing artificial intelligence technology, has been recognized by R&D Magazine's R&D 100 Awards as one of the most technologically significant new products of 2017. The R&D 100 Awards has served as one of the most prestigious innovations awards program in research and development for the past 55 years, honoring great pioneers and their revolutionary ideas in science and technology. Nielsen AI, which is built into the Nielsen Marketing Cloud, was the only marketing or AI technology to be recognized by the R&D 100 Awards in 2017.


Nielsen received the recognition for Nielsen AI in the Market Disruptor—Services category, which was designed to highlight any service that will change the R&D industry or a particular vertical within the industry. Nielsen was the only company to receive a Merit Award in this category. The R&D 100 Awards sees entries from a wide variety of advanced science and technology categories including artificial intelligence, hybrid-electric machinery, transparent OLED displays, bizarre nanostructured materials, microscopes that can image proteins, and even inventions designed to help enable fusion reactions. Judges consist of unbiased, outside industry experts including professional consultants, university faculty members and industrial researchers.

"We were honored to recognize Nielsen AI in the Special Recognition segment of the R&D 100 Awards program this year with a Merit Award for Market Disruptor-Services," said Bea Riemschneider, Editorial Director, Science Group of Advantage Business Media (R&D 100 Awards). "The recognition by our judging panel with this award illustrates Nielsen's forward-thinking system that will aid research and development professionals today and in the future."

"At Investing Channel, we use Nielsen AI to fuel granular, audience tailored ad targeting for our clients. We've seen big jumps in campaign performance—sometimes as much as 3X—as a result," said Nikesh Desai, CEO and founder, Investing Channel Inc. "We also use Nielsen AI to better understand audience content consumption driving 4X more in content engagement.  In analyzing multiple data streams, like website traffic patterns, offer interest and intent, viewability and audience behavior, Nielsen AI has played a big role in our revenue growth."

"We've spent over five years building one of the most advanced marketing AI technologies possible into the Nielsen Data Management Platform," said Kevin Lyons, SVP of Data Science and Technology - Nielsen Marketing Cloud. "To be recognized by the R&D 100 Awards, one of the most sought after awards in the science and technology world, proves just how innovative Nielsen is. Nielsen AI automatically identifies and adapts in real time to what consumer attributes, behavior and market conditions are driving marketing ROI. It's a complete self-learning system that requires little to no data science or tech involvement to run.  And our clients are seeing the value with improved campaign performance, content personalization and reduced advertising waste."

Nielsen AI is a self-learning marketing AI technology, built into Nielsen Marketing Cloud, that automates model creation and optimization by analyzing real-time streams of device-linked data to instantly adapt audience segments to changes in consumer media and buying behavior, movement in the consumer path-to-purchase, audience composition and market dynamics.  It automates time-consuming data science tasks - like model training, monitoring, and optimization - and scales to tens of thousands of concurrent models to meet the most complex marketing needs of large companies.

Nielsen: Sixth Asian-American Consumer Report Released at Visual Communications Conference for Creative Content

Visual Communications is a nonprofit whose mission is to develop and support the voices of Asian American & Pacific Islander filmmakers and media artists who empower communities and challenge perspectives.

Originally Published by Nielsen.

In commemoration of Asian Pacific American Heritage Month (APAHM), we recently released our sixth report on Asian-American consumers, Asian Americans: Digital Lives and Growing Influence. The report is the first in this year's Diverse Intelligence Series (DIS).

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Nielsen: Redefining Value with Our Second Global Responsibility Report

The second Nielsen Global Responsibility Report published contains forward-looking strategy and goals as a company and outlines how Nielsen's ESG efforts connect to the most critical business issues, including diversity representation and inclusion, and data privacy, security and integrity.

Originally Published by Nielsen.

A MESSAGE FROM MITCH BARNS, CEO, NIELSEN

In our second Global Responsibility Report, we explore how we are expanding what it means to create value as a company.

It's through our holistic approach to cultivating a corporate responsibility and sustainability mindset that we create—and multiply—value for our company, our people, our shareholders, and our world. We recognize that to do it right, value creation must be collaborative, inclusive and focused on the long term.

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Nielsen's Diverse Leadership Network Builds Momentum With Fifth Class And Business Impact Projects

"Each year we induct a new class to the DLN, we're strengthening our diverse pipeline for years to come," said Audrey Yi, VP, Diversity & Inclusion at Nielsen.

NIELSEN

Originally Published by Nielsen.

We recently inducted the class of 2018 for our Diverse Leadership Network (DLN) in Chicago, marking our fifth class of the program. The DLN, a 15-month leadership development program, is our most diverse leadership program and provides opportunities for high-potential, mid-level leaders to learn from senior leaders within the company, collaborate among their peers, and apply their skills to practical business case studies.

The 2018 class includes 40 talented associates from the U.S., Canada and Mexico and across every function of our business. Participants met with their coaches for the first time during the orientation. DLN coaches are senior leaders who guide participants throughout the 15-month program and provide strategic guidance for non-DLN related experiences as well. Some of our more than 90 associates who are DLN alums spoke at this year's orientation event, sharing strategies and tips for optimizing time in the program and enjoying networking and learning from their fellow classmates.

"Each year we induct a new class to the DLN, we're strengthening our diverse pipeline for years to come," said Audrey Yi, VP, Diversity & Inclusion at Nielsen. "Our data from the past five years of DLN graduates shows that, upon graduation from the program, associates are expanding their leadership and influence in our company, as 93% of alumni are in a new or expanded role and 20% have reached the VP/general manager level. Representation of DLN graduates in leadership positions shows that we're committed to infusing diversity and inclusion into everything we do at Nielsen."

DLN graduates are expected to complete business impact projects that will provide process improvements and innovation for our business. That's why we also invited senior leaders to share the company's strategic priorities for FMCG/Retail, Total Audience, Gracenote and more. Participants will use the content of these presentations to guide their problem-solving process on business projects that will be assigned later in the program.

As part of the program's initiative to foster external relationships with clients and other brands, Eugene Campbell, Director, Supplier Diversity and Sustainability for Allstate and Co-Chair of our African-American Advisory Council, gave a keynote address during the orientation. Eugene spoke about the unique opportunity afforded to DLN participants, and how this class should utilize their coaches and other resources to aid in their leadership journey.

DLN IMPACT PROJECTS

Meanwhile, the DLN class of 2017 has continued their development in the program and recently completed four business impact projects that will be beneficial for many aspects of our company and our clients.

Development and Socialization of Multicultural Solutions

A team of DLN participants developed a strategy to both aggregate and socialize Nielsen's multicultural solutions with clients. The team created a multicultural solution roadmap, that points our client teams to the appropriate Nielsen product that helps our clients better reach multicultural consumers. They also created a task force that meets monthly to increase client awareness of our multicultural solutions. This project is essential to our business, because it shows our clients that we know the importance of multicultural consumers and are able to accurately measure their unique consumer preferences and behaviors.

Sales Engineering Process Improvement

Another DLN team created a streamlined process for our data to reach our clients. First, they engaged with both our sales engineers and client service teams to assess the areas where there were opportunities for increased efficiency. Then, the team developed a detailed responsibilities structure, which ensures that tasks are properly allocated and prioritized. The end result of this project is a better flow of information to our clients, which allows us to drive their business goals more efficiently.

Internal Cultural Adoption of Total Audience

A third team worked to socialize and evangelize our Total Audience system for internal associates. The group developed a strategy to both educate our employees and build their interest in our Total Audience measurement, which seeks to measure viewership across the many platforms available to consumers today. By creating this engagement, we ensure that our associates know the best way to incorporate Total Audience solutions into their client relationships and that our clients have access to our best audience measurement tools.

Experienced Hire Talent Assessment Model

Our final DLN team studied Nielsen's need for a way to assess prospective experienced candidates for Nielsen jobs. They helped Nielsen select Pymetrics, a talent assessment company that will use a candidate-friendly, AI-powered, bias-free set of games to assess a candidate's fit for a role.

"The DLN team was instrumental in helping us get to the talent behind what's next, by evaluating the marketplace for talent assessment solutions," said Chris Louie, SVP, People Analytics and Talent Assessment and sponsor of the DLN talent assessment project. "They leveraged their diverse set of experiences—different perspectives shaped by their current functional and geographic homes and their personal experiences as candidates. This provided unique perspectives on what a useful cross-Nielsen solution would look like. This project is a prime example of the superior results that diverse teams can produce when empowered to do so."