NBCUniversal Transforms Historic Rockefeller Center into Democracy Plaza on Election Day

The landmark 30 Rock building lights up in red, white, and blue — complete with an augmented reality map of the United States.

NBC News and MSNBC (a division of Comcast NBCUniversal No. 29 on the DiversityInc Top 50 Companies list) together will deliver nonstop coverage of election night 2016 anchored live from NBC News world headquarters in New York City.

Historic Rockefeller Center transforms into Democracy Plaza as the landmark 30 Rock building lights up in red, white, and blue — complete with an augmented reality map of the United States on the iconic skating rink that will tell the story of the evening as the states turn red and blue, as well as large outdoor screens for crowds to view live results.

Election night coverage on the NBC broadcast network airs from 7 p.m. - 2 a.m. ET, led by "NBC Nightly News" anchor Lester Holt, "TODAY" co-host Savannah Guthrie, and "Meet the Press" moderator and NBC News political director Chuck Todd. Holt, Guthrie, and Todd will be joined by NBC News special correspondent Tom Brokaw, who has covered every presidential election since 1968.

"Our 'Decision Night in America' is for news what the Super Bowl is to sports," said NBC News president Deborah Turness. "We will capture the scale and drama of the night with our team of unrivaled anchors, as well as cutting-edge technology that will bring our iconic location of Rockefeller Center to life as never before."

MSNBC's all-day coverage will follow every detail and development as the candidates make their closing arguments and voters head to the polls. The primetime political team kicks off at 6 p.m. ET with Rachel Maddow,Brian Williams, and Chris Matthews joined by the deep bench of correspondents and contributors.

The NBC News Decision Desk makes all calls and projections with a team of analysts utilizing a state-of-the-art data system that crunches votes and exit polls to run hundreds of statistical models.

Special coverage will stream live on NBCNews.com, MSNBC.com, and the NBC News YouTube channel beginning at 4 p.m. ET. The live stream will also be available on NBC News apps and OTT platforms.

Democracy Plaza will also serve as the visual backdrop for Decision 2016 coverage leading up to and on election day for NBC News, MSNBC, Telemundo, NBC News Channel, NBC 4 New York, and many other stations. On air, viewers will see augmented graphics and enhanced technology representing state-by-state wins, electoral votes, House and Senate control, and more. Virtual Reality users can experience Democracy Plaza at nbcnews.com/VR.

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