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Lisa Garcia Quiroz, Time Warner's First Chief Diversity Officer, Creator of People en Español, Dies at 56

Quiroz was an advocate of diversity and inclusion, education and the arts.

A Latina trailblazer, Lisa Garcia Quiroz, senior vice president and chief diversity officer at Time Warner Inc., and president of the Time Warner Foundation, died Friday at age 56 after a long battle with pancreatic cancer. An advocate of diversity and inclusion, education and the arts, Quiroz created a dynamic legacy.


A native New Yorker, Quiroz was raised on Staten Island. Her mother grew up in Puerto Rico and her father in Mexico. She excelled in education, earning both an undergraduate degree and an M.B.A. at Harvard University.

Quiroz was recruited to join Time Inc. where she conceived and launched Time for Kids, becoming its general manager. Under her leadership, the award-winning classroom news magazine for elementary school children grew to a circulation of over 3.5 million.

The trailblazer also became the founding publisher of People en Español — Time Inc.'s first Spanish-language magazine. During her tenure, it was the best-selling American publication of its time for the Latino market, reaching more than 4.2 million consumers monthly.

Quiroz further expanded her work in diversity and inclusion by joining Time Warner's Corporate Responsibility group, serving as senior vice president of corporate responsibility and president of the Time Warner Foundation.

In 2012, Quiroz made Time Warner Inc. (No. 37 on the DiversityInc Top 50 Companies list) history as she was named the company's first chief diversity officer.

"Diverse talent has enabled Time Warner to create attractive content for a broad multicultural audience," Quiroz said in 2012.

She facilitated the company's commitment to diversity and corporate responsibility. Quiroz also worked closely with Time Warner's divisions to ensure that it retains the best talent and maintains an environment where employees can thrive and advance.

In 2014, former President Barack Obama appointed Quiroz to chair the board of directors of the Corporation for National and Community Service (CNCS). In 2016, Quiroz became chair of the board of directors of the Hispanic Scholarship Fund. She was also a board director at The Public Theater and The Apollo Theater.

Quiroz was a mentor for those entering the workplace and for those aspiring to advance in their careers. In 2015, she participated in a panel discussion on executive presence during the DiversityInc Top 50 event in New York City. ​

"A person with executive presence has to have supreme empathy and understanding of the culture in which they're navigating," Quiroz explained. "Owning your power — this is a phrase I've been using more and more around the office, especially with some of the women in the office."

DiversityInc CEO Luke Visconti said, "Lisa was a courageous and astute businesswoman responsible for the most successful magazine launch in Time Inc. history."

Visconti added, "If she had been CEO of that company, they never would've had to sell themselves to Meredith."

"What I admired most about her is that her business-like exterior surrounded a wonderful, nurturing, supportive and feminine core," he said. "She took this strength to her diversity work and made Time Warner immeasurably better for it."

In a LinkedIn post on Friday, Cid Wilson, president and CEO of the Hispanic Association on Corporate Responsibility (HACR), talked about the impact Quiroz had on the Latino community.

"Lisa was a role model for so many of us," Wilson explained.

"Whether it was her support in getting Latinos into Harvard Business School, or supporting many Latino community causes, especially the Hispanic Scholarship Fund, or helping thousands of women and people of color rise up the corporate ladder at Time Warner, or her supporting the missions of organizations like [HACR] to advance Hispanic inclusion throughout Corporate America.

"Lisa was a legendary icon."

Journalist and CEO of StarfishMedia Soledad O'Brien said that Quiroz helped her join her first non-profit board.

"My friend Lisa Quiroz has passed," O'Brien said Saturday on Twitter. "She was an advocate for women, for education, for Latinas, for the arts, she helped me join my first non-profit board.

"She was a connector. A doer, a passionate person who loved Time Warner and saw possibility at every turn. Rest In Power, Lisa."

Lisa Garcia Quiroz is survived by her husband Guy Garcia; their son, William; her mother, Neida Quiroz; her father, Armando Quiroz; and his wife, Irene.

In the following video from a 2014 DiversityInc event, she shares tips on how to keep talented women on your workforce: 

Read more news @ DiversityInc.com

The Conversation

WarnerMedia Secures Worldwide Media Rights to Tiger Woods vs. Phil Mickelson

Marquee Event Content to Include Shoulder Programming Airing on Turner's TNT & HBO's 24/7 Reality Franchise.

Originally Published by Time Warner.

WarnerMedia's Turner division has secured worldwide media distribution rights to "The Match," a historic head-to-head, 18-hole duel between Tiger Woods vs. Phil Mickelson. The highly anticipated showdown between two golfers – who have won a combined 19 Majors – will be hosted by MGM Resorts International and held Thanksgiving weekend at Shadow Creek in Las Vegas. The winner of this blockbuster pairing, featuring these two legends of the game, will walk away with $9 million.

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Alaska Airlines Under Fire for Separating Gay Couple on Flight to Give Seats to Heterosexual Couple

"We could not bear the feeling of humiliation for an entire cross-country flight and left the plane," David Cooley said in a Facebook post.

FACEBOOK

Alaska Airlines is apologizing for an act of blatant discrimination against a same-sex couple, but the damage is already done as #BoycottAlaskaAirlines is circulating social media.

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Christopher Nolan's "The Dark Knight" Celebrates its Tenth Anniversary with An Exclusive Limited Engagement in 70mm IMAX Film in Select Cities

IMAX theatres in Los Angeles, New York City, San Francisco and Toronto will showcase the film for one week only, beginning August 24th.

Originally Published by Time Warner.

Ten years ago today, Christopher Nolan's groundbreaking blockbuster "The Dark Knight" was released. Commemorating the 10-year anniversary, Warner Bros. Pictures is bringing the film to four select IMAX® locations for an exclusive, one-week engagement, beginning August 24, 2018. The announcement was made today by Jeff Goldstein, President, Domestic Distribution, Warner Bros. Pictures.

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Warner Bros. Partners with LAUSD, Young Storytellers and Ghetto Film School to Create Two New In-School Programs

Launched under the Studio's social impact platform, WB Good, the 10-week programs have been piloted in 16 middle and high schools across Los Angeles

Originally Published by Time Warner.

Warner Bros. Entertainment has partnered with the Los Angeles Unified School District (LAUSD) and nonprofits Young Storytellers and Ghetto Film School (GFS) to create two new in-school programs, Story Lab and First Cut, designed to cultivate the next generation of storytellers and filmmakers. As the first new programs launched under WB Good, the Studio's social impact platform, this public-private partnership offers participating students the opportunity to gain hard and soft skills pertinent to the entertainment business, as well as unprecedented access to the industry. The announcement was made today by Kevin Tsujihara, Chairman and Chief Executive Officer, Warner Bros.

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Peter Knag Named Executive Vice President and Chief Financial Officer of Turner

Knag to report to Pascal Desroches, Chief Financial Officer, WarnerMedia and Turner Administrative Officer.

Originally Published by Time Warner.

Turner has announced the appointment of Peter Knag as Executive Vice President and Chief Financial Officer of Turner. He will report to Pascal Desroches, who has been elevated to Chief Financial Officer, WarnerMedia and Turner Administrative Officer.

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AT&T Completes Acquisition of Time Warner Inc.

"We're going to bring a fresh approach to how the media and entertainment industry works for consumers, content creators, distributors and advertisers," said Randall Stephenson, chairman and CEO of AT&T Inc.

Originally Published by Time Warner Inc.

AT&T Inc. has completed its acquisition of Time Warner Inc., bringing together global media and entertainment leaders Warner Bros., HBO and Turner with AT&T's leadership in technology and its video, mobile and broadband customer relationships.

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Video: Diversity is 'Un-American,' a 'Bunch of Crap,' Says Republican Congressional Candidate

Seth Grossman once said, "I do know of many Africans who wish their ancestors had been taken to America as slaves, and who are now risking their lives on flimsy boats every day to come to America."

In a room of among many of his peers — white, male conservatives — Seth Grossman pleaded his case that diversity threatens the "traditional ways that made America great" and is a "bunch of crap" supported by Democrats and communists.

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Time Warner: The Last O.G. Wins Big by Doing Good

Just in time for the season one finale of The Last O.G., the Turner Blog interviewed Turner veteran Gabby Ballard, senior marketing manager-TBS Brand Marketing, who leads the team responsible for bringing viewers to this mega-hit show.

Originally Published by Time Warner.

The Last O.G. has been on it's A-game since day one with the premiere marking TBS' biggest comedy premiere since 2015. Since then it's kept its roll going as 2018's #1 show among all cable comedies this year and reached a multiplatform audience of nearly 25 million viewers. ICYMI, we said ALL of cable.

Just in time for the season one finale of The Last O.G., the Turner Blog interviewed Turner veteran Gabby Ballard, senior marketing manager-TBS Brand Marketing, who leads the team responsible for bringing viewers to this mega-hit show. Her team and the entire brand marketing group are the hub that brings everyone together for one common goal: promote the heck out of their original series. Mission accomplished.

When asked if she was surprised at the immediate success of The Last O.G., Gabby pointed to the all-star cast of Tracy Morgan, Tiffany Haddish and Cedric the Entertainer, among others, as the reason why they knew they had a hit on their hands before an episode even aired. "This talent has incredible and faithful fandom that we were able to tap into, as well as everyone was cheering for Tracy's comeback story," said Gabby.

She also credits major cross-collaboration amongst the TBS and Turner teams. "We were able to have fun with the creative, such as establishing an amazing in-character social media voice, as well as creating content that was humorous as well as insightful, and create a hosted programming stunt."

Additionally, one of the groundbreaking marketing strateg­­ies for helping the show stay on top of the ratings mountain and entice viewers was to leverage Turner's other great influential platforms to promote the show and make the biggest impact possible. "We kicked the campaign off with All-Star Weekend in partnership with TNT, then on to the NCAA Final Four on TBS, and finally the NCAA Championship Game," said Gabby.

The show deals with some very timely and tough topics like gentrification and re-entering society after serving time. Similarly, the marketing needed to be culturally relevant with nearly every facet of the campaign having an element of social responsibility and giving back linked to it. Gabby was eager to point out many examples.

  • As part of the TBS sponsored New York Comedy Festival, Tracy and Cedric the Entertainer hosted "A Toast to the O.G.'s of Comedy," a night of stand-up alongside an array of young comedians, as well as a sit-down conversation with the comics whom they have inspired. The event proceeds (over $14,000) benefited the Fortune Society, a charity that supports successful re-entry from incarceration.
  • Greyston Bakery, the largest social enterprise dedicated to open hiring practices, partnered with the The Last O.G. to release a custom O.G. Fudge Brownie. The O.G. Brownie was in stores for a limited time in 50 locations and 6 cities nationwide.
  • Tracy Morgan returned to his hometown, Brooklyn, N.Y., to dedicate a newly refurbished basketball court to the community. In partnership with TBS, the basketball court at the famous Marcy Playground now includes new asphalt, fresh backboards and a millennial pink, O.G.-inspired mural from artist ASKEW ONE. Over 800 people attended the dedication/block party which included a DJ, stunt dunkers, lots of family activities and local vendors.

As Gabby so eloquently put it, "Through the themes of 'The Last O.G.,' I think it's beautiful to be able to give back and have people benefit from art. You know what I mean?" Yes Gabby, we totally get it.

Finally, Gabby was asked to give us some insider info of what's coming up for season two. Surely, she had some juicy info just for us…

Her response: "A real O.G. never snitches, but we will have some amazing guest stars and the show will continue the great, unique brand of humor that it's established."

Well played Gabby, well played.