The Hershey Company Offers New Sweets, Seasonal Favorites for Halloween

The Hershey Company holds the No. 1 Halloween market share.


Halloween has become a tradition that extends beyond October 31, with the trend of consumers celebrating the stress-free holiday with friends, parties and adventures throughout what is now known as Halloween Season.

Candy is the number one purchase during this time¹ and this October will be no exception with the combination of new innovations and seasonal favorites from The Hershey Company's iconic brands. The Hershey Company (a DiversityInc Noteworthy Company) holds the No. 1 Halloween market share (38.3 percent) and three of the top five Halloween candy brands, including Hershey's Chocolate Assortment, Reese's and Kit Kat2. Seventy percent of people say chocolate is their favorite Halloween treat overall2 and, this year's delights from The Hershey Company will make all the festivities even sweeter.

Thrilling Innovations

The trend of throwing themed parties and celebrations is gaining popularity and people want treats that not only taste delicious, but are also snapshot worthy. The Hershey Company continues to take any costume party to the next level with Kit Kat Halloween King Size Bar packaged with spooky messages on every bar to add to the season's spirit. Decorate in style with Reese's Peanut Butter Spooky Eyeballs Snack Size which are wrapped in eyeball foils, and Reese's Peanut Butter White Pumpkins coated with white crème and filled with smooth peanut butter in a festive shape. Whether you are the neighborhood party host or scary movie buff, these new items are sure to make any Halloween gathering an eerie-sistable occasion.

Wicked Assortments

For those candy lovers who can't wait until October 31 to dig into their Halloween stashes come two assortments perfect for trick-or-treating and filling your Halloween bowls at home or the office. Listening to peanut fanatics demands, The Peanut Lovers Assortment Snack Size is perfect filled with Reese'sPayDayMr. Goodbar, and Take5 candies. When looking for a variety of flavors, the All Time Greats Assortment contains 225 pieces of candy, including Hershey'sWhoppersReese'sKit Kat, and Almond Joy chocolates. These collection bags make for a crowd-pleasing candy bowl and can make anywhere the favorite destination for treasure hunting trick-or-treaters and trunk-or-treaters.

Fall Delights

The Hershey Company continues to make the Halloween haul worth sharing. On your trip to the local pumpkin patch or harvest hayride, bring along a bag of Cadbury Harvest Mix Solid Milk Chocolates for a seasonal treat of assorted solid milk chocolate balls coated in a crispy sugar shell. Power through a maze of corn with the CUPFUSION phenomenon of Reese's Cups stuffed with Reese's Pieces, now available in snack size. Reese's Pieces Peanut Butter Cup Snack Size will satisfy even the scariest of peanut butter desires.

Festive Shapes and Foils

Year-after year, Halloween and The Hershey Company go hand-in-hand with favorite seasonal products such as Hershey's Cookies 'n' Crème Skulls, Hershey's Party Assortment Pumpkin Bowl and the classic Reese's Peanut Butter Pumpkins.

Learn more about career opportunities at The Hershey Company

Hershey: Online and In Store, 7 Ways to Meet Consumers Where They Are

Establishing a cohesive, total commerce strategy is a must. "It's about addressing the space as an ecosystem with the consumer at the center of every decision," says Doug Straton, Hershey's Chief Digital Commerce Officer.


Originally Published by The Hershey Company.

By Kate Silver

If there's one message that came across loud and clear at the Sweets & Snacks Expo 2018 in late May in Chicago it's this: retailers are getting creative when it comes to offering complementary online and in-store experiences. In education sessions and on the show floor you could hear the topic of omnichannel come up again and again.

Read More Show Less

Hershey Announces Its New Csr Strategy, ‘Shared Goodness Promise,’ And Releases Its 2017 Csr Report

It aims to nourish the lives of children and help them succeed in school, invest in purpose-driven initiatives and business models, safeguard the natural environment, help Hershey communities thrive, and engage Hershey's employees in the efforts.


Originally Published by The Hershey Company.

The Hershey Company released its 2017 Shared Goodness Corporate Social Responsibility (CSR) report and unveiled its new CSR strategy, Shared Goodness Promise, which aims to make a positive difference in peoples' lives through investments, collaborative programs and sustainable business practices.

Read More Show Less

Hershey Releases ‘Shopper’s World’ Retail Report

Company outlines 'total commerce' approach that blends digital and physical elements to enhance retail experience

Originally published by The Hershey Company.

The Hershey Company released its second annual 'In a Shopper's World' retail report ahead of the National Confectioner's Association's 2018 Sweets and Snacks Expo. The Power of Search in a Shopper's World showcases how to build a retail experience around the shopper, extending the concept of search across digital and physical retail. Hershey experts outline four key strategies for building a total commerce approach where shoppers can find snacks when, where and how they choose to shop.

Read More Show Less