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DC Super Hero Girls Teams Up with Pop Sensation Fifth Harmony to Empower Girls

DC Super Hero Girls take center stage in music video for female empowerment anthem "That's My Girl"

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Warner Bros. Consumer Products (WBCP) (a division of Time Warner No. 37 on the DiversityInc Top 50 Companies list) and DC Entertainment (DCE) announced a partnership with the award-winning, pop powerhouse Fifth Harmony to collaborate on the first-ever DC Super Hero Girls music video, showcasing the pop sensation's new single, "That's My Girl." Featuring Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy and Katana, the animated DC Super Hero Girls music video is available for viewing on the official DC Super Hero Girls YouTube channel.


"We all grew up with these strong female Super Heroes and it's amazing to see how they have come together to show girls that anything is possible," said the ladies of Fifth Harmony.  "Our new single 'That's My Girl' is the perfect anthem for DC Super Hero Girls and we are excited to team up with our new squad on this video to inspire young girls everywhere to feel powerful, strong and super."

"That's My Girl" is the newest single off Fifth Harmony's recently released album 7/27, named after the day the group first formed, which has received rave reviews from critics and fans alike. The video for "That's My Girl" can be watched on the official DC Super Hero Girls YouTube channel and the song is available to download on all major music services.

"The members of Fifth Harmony are powerful role models for their millions of young fans and their anthem 'That's My Girl' aligns perfectly with the DC Super Hero Girlsmission to build character and promote confidence among young girls worldwide," said Pam Lifford, President, Warner Bros. Consumer Products. "We are thrilled to collaborate with Fifth Harmony to celebrate our shared message of girl power."

DC Super Hero Girls harnesses the power of the world's most iconic female characters from DC, including Wonder Woman, Supergirl, and Batgirl, as they learn to hone their super powers in a high school setting. This all new universe offers young fans the chance to play, watch, read and be inspired to discover their full super power potential.

Join DC Super Hero Girls and Fifth Harmony to show your girl power on Instagram, Twitter and Facebook – #DCSuperHeroGirls #GetYourCapeOn.

The DC Super Hero Girls product assortment that includes everything from toys to costumes, apparel to accessories, publishing to stationery, and more is currently available at retailers and online around the world.

About DC Super Hero Girls

DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC universe during their formative high school years—prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC's icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy, Katana and many more, make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero.

DC Super Hero Girls is a fun, immersive world that encourages girls to discover their own super-heroic potential with new animated shorts, TV specials, and made-for-video movies; as well as a merchandise program across all categories, and more.

The Conversation

WarnerMedia Secures Worldwide Media Rights to Tiger Woods vs. Phil Mickelson

Marquee Event Content to Include Shoulder Programming Airing on Turner's TNT & HBO's 24/7 Reality Franchise.

Originally Published by Time Warner.

WarnerMedia's Turner division has secured worldwide media distribution rights to "The Match," a historic head-to-head, 18-hole duel between Tiger Woods vs. Phil Mickelson. The highly anticipated showdown between two golfers – who have won a combined 19 Majors – will be hosted by MGM Resorts International and held Thanksgiving weekend at Shadow Creek in Las Vegas. The winner of this blockbuster pairing, featuring these two legends of the game, will walk away with $9 million.

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Christopher Nolan's "The Dark Knight" Celebrates its Tenth Anniversary with An Exclusive Limited Engagement in 70mm IMAX Film in Select Cities

IMAX theatres in Los Angeles, New York City, San Francisco and Toronto will showcase the film for one week only, beginning August 24th.

Originally Published by Time Warner.

Ten years ago today, Christopher Nolan's groundbreaking blockbuster "The Dark Knight" was released. Commemorating the 10-year anniversary, Warner Bros. Pictures is bringing the film to four select IMAX® locations for an exclusive, one-week engagement, beginning August 24, 2018. The announcement was made today by Jeff Goldstein, President, Domestic Distribution, Warner Bros. Pictures.

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Time Warner: Acclaimed Writer G. Willow Wilson Brings "The Just War" to Wonder Woman this November

Award-Winning Author and Creator Returns to DC as New Ongoing WONDER WOMAN Writer with Artist Cary Nord.

REUTERS

Originally Published by Time Warner.

Following DC publisher Dan DiDio's surprise reveal on today's episode of DC All Access, celebrated writer G. Willow Wilson will be bringing her incredible storytelling skills to the shores of Themyscira as the new writer of WONDER WOMAN, beginning in November.

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Peter Knag Named Executive Vice President and Chief Financial Officer of Turner

Knag to report to Pascal Desroches, Chief Financial Officer, WarnerMedia and Turner Administrative Officer.

Originally Published by Time Warner.

Turner has announced the appointment of Peter Knag as Executive Vice President and Chief Financial Officer of Turner. He will report to Pascal Desroches, who has been elevated to Chief Financial Officer, WarnerMedia and Turner Administrative Officer.

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AT&T Completes Acquisition of Time Warner Inc.

"We're going to bring a fresh approach to how the media and entertainment industry works for consumers, content creators, distributors and advertisers," said Randall Stephenson, chairman and CEO of AT&T Inc.

Originally Published by Time Warner Inc.

AT&T Inc. has completed its acquisition of Time Warner Inc., bringing together global media and entertainment leaders Warner Bros., HBO and Turner with AT&T's leadership in technology and its video, mobile and broadband customer relationships.

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Time Warner: The Last O.G. Wins Big by Doing Good

Just in time for the season one finale of The Last O.G., the Turner Blog interviewed Turner veteran Gabby Ballard, senior marketing manager-TBS Brand Marketing, who leads the team responsible for bringing viewers to this mega-hit show.

Originally Published by Time Warner.

The Last O.G. has been on it's A-game since day one with the premiere marking TBS' biggest comedy premiere since 2015. Since then it's kept its roll going as 2018's #1 show among all cable comedies this year and reached a multiplatform audience of nearly 25 million viewers. ICYMI, we said ALL of cable.

Just in time for the season one finale of The Last O.G., the Turner Blog interviewed Turner veteran Gabby Ballard, senior marketing manager-TBS Brand Marketing, who leads the team responsible for bringing viewers to this mega-hit show. Her team and the entire brand marketing group are the hub that brings everyone together for one common goal: promote the heck out of their original series. Mission accomplished.

When asked if she was surprised at the immediate success of The Last O.G., Gabby pointed to the all-star cast of Tracy Morgan, Tiffany Haddish and Cedric the Entertainer, among others, as the reason why they knew they had a hit on their hands before an episode even aired. "This talent has incredible and faithful fandom that we were able to tap into, as well as everyone was cheering for Tracy's comeback story," said Gabby.

She also credits major cross-collaboration amongst the TBS and Turner teams. "We were able to have fun with the creative, such as establishing an amazing in-character social media voice, as well as creating content that was humorous as well as insightful, and create a hosted programming stunt."

Additionally, one of the groundbreaking marketing strateg­­ies for helping the show stay on top of the ratings mountain and entice viewers was to leverage Turner's other great influential platforms to promote the show and make the biggest impact possible. "We kicked the campaign off with All-Star Weekend in partnership with TNT, then on to the NCAA Final Four on TBS, and finally the NCAA Championship Game," said Gabby.

The show deals with some very timely and tough topics like gentrification and re-entering society after serving time. Similarly, the marketing needed to be culturally relevant with nearly every facet of the campaign having an element of social responsibility and giving back linked to it. Gabby was eager to point out many examples.

  • As part of the TBS sponsored New York Comedy Festival, Tracy and Cedric the Entertainer hosted "A Toast to the O.G.'s of Comedy," a night of stand-up alongside an array of young comedians, as well as a sit-down conversation with the comics whom they have inspired. The event proceeds (over $14,000) benefited the Fortune Society, a charity that supports successful re-entry from incarceration.
  • Greyston Bakery, the largest social enterprise dedicated to open hiring practices, partnered with the The Last O.G. to release a custom O.G. Fudge Brownie. The O.G. Brownie was in stores for a limited time in 50 locations and 6 cities nationwide.
  • Tracy Morgan returned to his hometown, Brooklyn, N.Y., to dedicate a newly refurbished basketball court to the community. In partnership with TBS, the basketball court at the famous Marcy Playground now includes new asphalt, fresh backboards and a millennial pink, O.G.-inspired mural from artist ASKEW ONE. Over 800 people attended the dedication/block party which included a DJ, stunt dunkers, lots of family activities and local vendors.

As Gabby so eloquently put it, "Through the themes of 'The Last O.G.,' I think it's beautiful to be able to give back and have people benefit from art. You know what I mean?" Yes Gabby, we totally get it.

Finally, Gabby was asked to give us some insider info of what's coming up for season two. Surely, she had some juicy info just for us…

Her response: "A real O.G. never snitches, but we will have some amazing guest stars and the show will continue the great, unique brand of humor that it's established."

Well played Gabby, well played.

Time Warner: Ladies in Tech at Turner: Noyda Matos

Noyda's journey into the field, how she overcomes obstacles, and her advice to young women who want to follow her lead.

TIME WARNER

Originally Published by Time Warner.

Noyda Matos, applications architect – CNNMoney, never thought she'd work in technology. She wanted to be a lawyer. But when the Cuba native encountered educators talking about the joys of computer science at a local university, the experience forever changed her, inspiring Noyda to ditch her law aspirations and explore the world of mathematics.

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