Cox's Dealer.com Digital Advertising Products Approved for General Motors iMR Turnkey Participation

Approval gives General Motors dealers access to the Cox Automotive Brand's Digital Advertising Solution.

Dealer.com, a Cox Automotive (No. 18 on the DiversityInc Top 50 Companies list) brand, announced that its Digital Advertising Solution has been approved by General Motors (No. 48) as an in-Market Retail (iMR) Turnkey Product. The certification allows GM dealers to purchase Dealer.com's Advertising product and receive co-op reimbursement from GM for their investment.


Dealer.com provides dealers with a best-in-class multi-channel advertising solution that integrates paid search, retargeting and display advertising, and unified analytics into a combined strategic portfolio. The solution leverages proprietary real-time bidding, machine learning, and audience targeting of Kelley Blue Book and Autotrader shoppers, enabling dealers to reach more in-market consumers and generate demand for their inventory.

With this approval, Dealer.com Advertising will be included within GM's Dealer Vendor Advisor Portal, which connects iMR Turnkey Vendors with GM Dealers.

"GM's approval of Dealer.com Advertising will create more lucrative advertising and sales opportunities for their entire dealer network," said Andy MacLeay, Director of Digital Marketing at Dealer.com. "Dealers now have greater choice on where to most effectively spend their digital advertising dollars."

Dealers who would like to learn more can visit dealer.com/gm/advertising.

About Dealer.com

Dealer.com provides an integrated platform of Advertising, Website and Managed Services products which allow OEMs, dealer groups, retailers and agencies to leverage advanced digital technology and data to better engage and connect with their customers. For more information, visit www.dealer.com.

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