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Cox Communications Launches Converge, A New Storytelling Platform

Community, tech trends, and lifestyle advice at the center of new destination.

Cox Communications (No. 18 on the DiversityInc Top 50 Companies list) announced the launch of Converge, the company's new storytelling platform designed to inform, inspire and connect people to the things they enjoy through technology.  Stories on Converge are organized into three categories:


  • Community: Stories that illuminate the lasting changes Cox is making for the people that live and work in Cox's communities.
  • Entertainment: Stories that connect people to the hottest shows, movies, sports, places and names in today's culture.
  • Technology: Stories that inform and connect people to enable moments that matter.

"On Converge, you'll find stories that humanize us and showcase how Cox helps to create the moments that matter," said Gaston Vaneri, senior vice president of brands, Cox Communications.  "It's also a great resource for stories about trending topics, entertainment, helpful tips and lifestyle advice from third-party influencers."

Two out of three consumers place more trust in custom content than traditional advertising, according to a recent study by Time Inc.  Almost 90 percent of consumers like the idea of custom content as a way for brands to engage with them, and 92 percent believe brands offer expertise on certain topics and add value to content.

Cox plans to work with partners such as Common Sense MediaMusic ChoiceThe Hallmark Channel and others to share and create content.  For example, Cox is currently partnered with Crown Media Family Networks, home of Hallmark Channel and Hallmark Movies & Mysteries to boost the holiday spirit with the Holiday Celebration Destination featuring previews of family friendly holiday premiers, daily prizes and the best gift of all – giving back.  The Cox and Hallmark Holiday Celebration Destination and Converge story can be found here:  https://converge.cox.com/entertainment/hallmark-holiday-celebration-destination.

The current library of Converge content was developed and curated by Cox and will be refreshed regularly. The Converge team is closely following events and trends important to its audience, ranging from how to tailgate with technology to the latest tech trends revealed at iconic events such the Consumer Electronics Show.  Cox will also use Converge to address important societal issues, such as the company's role in bridging the digital divide by providing deeply discounted high speed internet service for low-income families, free digital literacy training and technology centers in more than 100 Boys & Girls Clubs across the country.

"Our goal is to deliver an authentic, engaging experience with the Cox brand," said Leigh Woisard, senior vice president of public affairs, Cox Communications.  "We are energized by a wealth of storytelling opportunities, and we are excited to offer compelling content that people will enjoy and share."

Check out Converge today at converge.cox.com.

Source: 2017 Time Inc. survey

Cox Changes Logo, Tagline to Bring People Closer

"This will be a journey, but we want our products and employees to be advocates of real connections, not just connectivity."

Originally Published by Cox Communications.

Cox creates millions of moments of human connections every day and will focus more on what makes these connections so powerful and unique. To emphasize this shift, the company is launching new advertising, a new logo with a warmer look and feel, and a tagline of "bringing us closer."

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Scientists Name Abbott a Top Workplace

The results are in: Abbott's a top 20 workplace for scientists.

Originally Published by Abbott.

What do scientists at Abbott do?

They create tiny, life-saving devices for baby's hearts, seek out neurons that cause Parkinson's and develop tests for Zika. They invent wearable sensors that eliminate the need for painful fingerpricks for people with diabetes. They drive breakthroughs in infant formula and make it possible to test half the world's blood supply.

They are our superheroes. And today, they've named us one of theirs.

After Science Magazine surveyed scientists at biotech companies around the world – ranking each on 23 characteristics from financial strength to having a research-driven environment – Abbott has landed for the 15th year on its Top Employers list.

The Brighton Consulting Group independently evaluated each company's employer reputation score, considering factors such as whether it treats its employees with respect and whether its work-culture values align with employees' personal values.

One of the coolest things about being a scientist at Abbott is we have tracks for both management – and science. You can continue to climb while never giving up the research you love, or you can choose to take a management track and lead a team. There are paths for advancement for both.

Last year alone, we launched more than 20 life-changing technologies around the globe. We do work that matters.

General Motors Supports Baltimore Students Moving at Full STEAM Toward Tech Careers

General Motors sponsored the "Wakanda Design Challenge" at the Congressional Black Caucus Foundation's annual conference.

Approximately 100 Baltimore high school students took a conceptual journey to Wakanda during the Congressional Black Caucus Foundation's 48th Annual Legislative Conference in Washington, D.C.

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Cox Communications | What's New in September On Demand

Enjoy all the latest movies like, Hereditary, Jurassic World: Fallen Kingdom, Ocean's 8, Solo: A Star Wars Story & Uncle Drew, straight from your living room with movies On Demand!

Originally Published on Cox Communications' YouTube Channel.

Enjoy all the latest movies like, Hereditary, Jurrassic World: Fallen Kingdom, Ocean's 8, Solo: A Star Wars Story & Uncle Drew, straight from your living room with movies On Demand!

Cox: Retailers And Brands Measure Customer Engagement All Wrong

The problem isn't engagement itself, or even that marketing teams have sold their organizations on likes that didn't lead to sales – the problem is with how retailers and brands measure engagement.

Originally Published by Cox Communications.

By Nikki Baird

I came across a statistic a couple of weeks ago that intrigued me. According to a Journal of Marketing study, brands that invest in both social media and TV advertising sees a sales increase of 1% over a brand that invests in TV alone. And, the study notes, "A neutral or even negative social media post with high engagement will impact sales more than a positive post that draws no likes, comments, or shares. This is true even among customers who say their purchase decisions are not swayed by what they read on social media."

In other words, customers who are more engaged are more likely to spend. And engagement is so contagious, that consumers only have to see that others are getting engaged to actually be swayed, whether they realize it or not.

That says a lot about the power of engagement.

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Cox Business Acquires RapidScale

Strategic acquisition strengthens Cox Business' managed services and connected cloud offerings.

Originally Published by Cox Communications.

Cox Business, the commercial division of Cox Communications, announced its acquisition of RapidScale, a leading managed and hybrid managed cloud services provider that delivers secure and reliable cloud solutions to businesses of all sizes.

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Cox Communications Names Perley McBride as Chief Financial Officer

Perley Mc Bride has more than 20 years of experience in financial roles in the communications industry, including a decade at Frontier.

Originally Published by Cox Communications.

Cox Communications announced that Perley McBride will join the company as executive vice president and chief financial officer. Most recently, McBride was executive vice president and chief financial officer of Frontier Communications.

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