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Cox Communications, American Library Association Partner to Narrow Digital Divide

The collaboration expands the reach of resources and services, empowering more families to compete in knowledge economy.

At an event announcing a partnership between Cox Communications and the American Library Association (ALA) families experience the benefits of Cox's commitment to connecting low-income families with access to technology.

Low-income students and their families who lack digital literacy skills and an internet connection at home struggle to keep pace with their peers in the classroom, as nearly all students (96.5 percent) say they are required to use the internet to complete homework assignments outside of school.* Cox Communications (No. 18 on the DiversityInc Top 50 Companies list) and the American Library Association (ALA) have announced a new partnership that will strengthen and expand Cox's commitment to connecting low-income students and their families with technology, providing a stronger foundation for success in the classroom, in continuing education and in job opportunities.  Through this new partnership, more low-income families will have access to digital literacy training and resources in their local libraries and online at www.digitallearn.org.


Cox Communications President Pat Esser joined Public Library Association President Felton Thomas, Jr. at the Joel D. Valdez Main Library in downtown Tucson, Arizona to make this important announcement.  The partnership with Cox and the ALA to expand digital literacy training for students and families is expected to boost educational and career opportunities.  Those who receive formal digital literacy training (as opposed to informal assistance from family or friends) are significantly more likely to use the internet to pursue economic opportunities and cultivate social ties.**

"Experience with computers and the internet is necessary for competing in today's digital world," said Esser. "Through our partnership, we will ensure that the libraries never close for our families, expanding the reach of their digital collections and services, and empowering more families to experience limitless learning and full participation in the knowledge economy."

In Tucson; Topeka, Kansas and Baton Rouge, Louisiana, Cox and the libraries will pilot the deployment of enhanced digital literacy training and resources for families and library patrons.  Research will be conducted to measure the outcomes of the pilot.  In all Cox markets across the company's 18-state footprint, Cox and the local libraries will collaborate on digital literacy and internet adoption initiatives, including an advertising campaign on Cox's cross-channel cable lineup.

"Public libraries are a wellspring of possibility. With more than 16,500 physical locations in communities of all sizes across the country, we also make powerful partners in bridging the digital divide," said Public Library Association (PLA) President Felton Thomas. "This new effort with Cox Communications effectively connects in-person digital literacy training with online DigitalLearn resources, extensive community outreach, and evaluation to make a real difference in people's lives."

With home broadband, the library never closes. Home broadband access expands the reach of libraries' growing digital collections and services—empowering more people to experience limitless learning and full participation in the information age.

"America's libraries combine the expertise of our librarians with a robust technology infrastructure and growing digital resources to advance digital opportunity for all in our nation," said ALA President Julie Todaro.  "We look forward to working with Cox to further extend our reach and resources to help more families thrive online."

"Before we had internet service at home, we had to look for internet connections outside our home at places like fast food restaurants, libraries and other public WiFi areas, so my kids could complete their school projects. This made for a long night of homework," said Ivonne Gomez, a parent of three students whose families is enrolled in Cox's Connect2Compete discounted internet service program. "I also take advantage of the internet connection at home to stay on top of my kids' grades, attendance information, and to communicate with teachers. Cox's partnership with the libraries will help ensure all parents and students can take full advantage of the internet in their homes, making their lives easier and helping them to get ahead in the classroom and in the world."

Connect2Compete is a program offering discounted internet service for families with at least one K-12 student living in public housing, qualifying for a free or reduced school lunch through the National School Lunch Program, Temporary Assistance for Needy Families (TANF) or the Supplemental Nutrition Assistance Program (SNAP).  According to a 2015 Cox survey, more than half of students are more interested in school and have improved grades after enrolling in Connect2Compete.  Over the years, there has been no price increases, no activation fees and no equipment rental fees associated with the program.  Last year Cox introduced free in-home WiFi for families enrolled in the Connect2Compete program, making it easier for multiple family members to access the internet connection at the same time.  Families enrolled in Connect2Compete also have free access to more than 500,000 Cox WiFi and Cable WiFi hotspots across the country, in cities like New York, Chicago and Los Angeles.

Through public-private partnerships and a dedicated focus across the entire Cox organization, the company plans to continue leading the way in closing the digital divide in the communities it serves.  Cox has been a leader in efforts to close the digital divide since the company first launched internet service in the late 1990s, and has made steady investments in its programs and initiatives.

 

* According to a study on the digital divide conducted by the Hispanic Heritage Foundation, the Family Online Safety Institute and myCollegeOptions.

**According to an ALA brief on libraries and digital empowerment

Read more news @ DiversityInc.com

Cox Changes Logo, Tagline to Bring People Closer

"This will be a journey, but we want our products and employees to be advocates of real connections, not just connectivity."

Originally Published by Cox Communications.

Cox creates millions of moments of human connections every day and will focus more on what makes these connections so powerful and unique. To emphasize this shift, the company is launching new advertising, a new logo with a warmer look and feel, and a tagline of "bringing us closer."

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Cox Raises Commitment To Bridge Digital Divide With $20 Million Pledge

Cox's Connect2Compete customers report affordable internet access at home gets kids more interested in school work and makes parent involvement easier.

Originally Published by Cox Communications.

Cox Communications announced the overwhelmingly positive results of a survey of Connect2Compete program participants, a program designed for low-income families in need of internet access at home. The vast majority of parents agree low-cost internet service at home gives children a leg up for high school graduation (91 percent) and helps students get higher grades (89 percent). During a press conference in Washington D.C., Cox President Pat Esser also announced Cox is expanding its commitment to bridge the digital divide with a commitment of $20 million annually.

Connect2Compete Survey Results

The recent survey of more than 1,700 Connect2Compete participants revealed parents agree Connect2Compete:

  • Makes it easier to communicate with teachers and the school (95 percent)
  • Sets children up for success (94 percent)
  • Makes children more interested in school work (88 percent)
  • The convenience of having internet access at home is among the greatest benefits (97 percent)

According to the survey, most Connect2Compete customers are first-time internet users. Many first-time internet users lack the digital literacy skills necessary to make the most of their internet connection. To help bridge this gap, Cox Communications offers free digital literacy training and resources through the Cox Digital Academy. The digital literacy training is designed to empower low-income families to build educational, economic and social opportunities crucial to realize the full potential of a home internet connection.

Cox Expands Commitment to Bridge Digital Divide

Joined by FCC Chairman Ajit Pai and Founder of EveryoneOn, Zach Leverenz, Esser revealed the company surpassed a significant program milestone and is expanding its commitment to bridge the digital divide during the press event. To date, more than 400,000 people have been connected to the internet via the Connect2Compete program and the company continues to invest in the program. Esser announced the company is pledging an additional 20 million dollars to support this initiative over the next year.

"With convenient, reliable internet access at home, students can readily focus on their school work, explore their passions and ultimately reach their full potential in life," said Pat Esser, president of Cox Communications. "We will continue devoting important resources – including discounted internet service – to bolster their success and close the digital divide."

Cox has offered a low-income internet program for nearly two decades, and has a strong history of exceeding its goals for providing access to technology to students and their families – in the classroom, in the community and in homes. Through public-private partnerships and a dedicated focus across the entire Cox organization, the company continues to lead the way in closing the digital divide in the communities it serves. By connecting schools, community centers like Boys & Girls

During the back-to-school season, empowering students with the right tools is top of mind for parents and teachers. Survey respondents reported the sign-up process for Connect2Compete is a positive experience, and most participants experienced no issues when signing up via telephone at 855-222-3252 or online at www.cox.com/lowcostinternet. Cox also regularly hosts or attends events where families can sign-up in person.

"My number one priority at the FCC is to bridge the digital divide—the gap between Americans who have access to the internet and advanced technologies and those who don't, "said FCC Chairman Ajit Pai. "That's because the internet is increasingly critical in our daily lives. I've seen this for myself in my travels across the country and that's why the FCC has taken aggressive action to extend internet access. Every American deserves to have access to digital opportunity."

Cox: Retailers And Brands Measure Customer Engagement All Wrong

The problem isn't engagement itself, or even that marketing teams have sold their organizations on likes that didn't lead to sales – the problem is with how retailers and brands measure engagement.

Originally Published by Cox Communications.

By Nikki Baird

I came across a statistic a couple of weeks ago that intrigued me. According to a Journal of Marketing study, brands that invest in both social media and TV advertising sees a sales increase of 1% over a brand that invests in TV alone. And, the study notes, "A neutral or even negative social media post with high engagement will impact sales more than a positive post that draws no likes, comments, or shares. This is true even among customers who say their purchase decisions are not swayed by what they read on social media."

In other words, customers who are more engaged are more likely to spend. And engagement is so contagious, that consumers only have to see that others are getting engaged to actually be swayed, whether they realize it or not.

That says a lot about the power of engagement.

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Cox Business Acquires RapidScale

Strategic acquisition strengthens Cox Business' managed services and connected cloud offerings.

Originally Published by Cox Communications.

Cox Business, the commercial division of Cox Communications, announced its acquisition of RapidScale, a leading managed and hybrid managed cloud services provider that delivers secure and reliable cloud solutions to businesses of all sizes.

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Cox Communications Names Perley McBride as Chief Financial Officer

Perley Mc Bride has more than 20 years of experience in financial roles in the communications industry, including a decade at Frontier.

Originally Published by Cox Communications.

Cox Communications announced that Perley McBride will join the company as executive vice president and chief financial officer. Most recently, McBride was executive vice president and chief financial officer of Frontier Communications.

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YouTube Kids and NPR One Come to Cox Contour!

Cox continues to make it easy for customers to easily access everything in one place, adding YouTube Kids and NPR One alongside Netflix, YouTube, iHeartRadio, On Demand and live TV programming.

Originally Published by Cox Communications.

Cox Communications announced that YouTube Kids and NPR One are now available for Contour customers, providing seamless access to video and audio content choices right alongside TV programming, On Demand content, DVR recordings and more. Cox Contour customers can use their voice remote to launch and watch YouTube Kids videos and NPR One audio directly on their televisions, with no secondary device or need to switch inputs. These two apps are the latest additions to a series of apps accessible via the Contour platform, including Netflix, YouTube and iHeartRadio.

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Cox Launches New Spanish Language Content in Expanded Digital Academy

Free Resources Boost Digital Literacy Skills for Better Education, Jobs, Housing Opportunities and More.

Originally Published by Cox Communications.

At the League of United Latin American Citizens (LULAC) National Convention, Cox Communications announced the expansion of the Cox Digital Academy to include free Spanish-language resources designed to broaden opportunities for the Hispanic population through technology. Cox Digital Academy, part of Cox's commitment to narrow the digital divide, offers valuable online resource for parents, students and educators seeking to improve their digital skills. Cox is also supporting the convention by educating families about the discounted home internet service available through its Connect2Compete program.

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