CoverGirl Calls on 'Insecure' Star Issa Rae to be the Brand's Newest Face

The "Insecure" creator made the announcement on social media to the delight of many fans.

Photo courtesy of Issa Rae's Facebook

Issa Rae is no longer what she often refers to herself as: an awkward Black girl. She's now a CoverGirl — an "easy, breezy, beautiful" one, to be exact.


Rae, the creator and co-writer of the HBO hit series "Insecure," loosely based on her earlier 2011 YouTube series "Awkward Black Girl," announced that she was selected by the international cosmetics company to be its leading lady.

"I remember being an awkward black girl in high school, reading the pages of my favorite magazines, casually flipping through @COVERGIRL ads, singing their slogan in my head," she wrote on social media. "Never EVER in my life did I imagine I'd be one. I am SO honored and SO excited for what's to come."

"My character is ever-evolving, and makeup is a tool to help transform my persona — whether for a role I play in content that I produce, or the different roles I take on in my life," Rae said in a press release, according to women's magazine, Glamour.

In the announcement CoverGirl also noted, "With her characteristic wit and charm, unique observations on life and culture, and outspoken but relatable nature, Issa truly embodies the CoverGirl spirit of inclusive self-expression, inspiring people to embrace what makes them unique and confidently represent that to the world."

The multi-talented writer, actress and director, who was nominated for a 2017 Golden Globe, will join the ranks of many celebrity faces of color who have been tagged as ambassadors, including Rihanna, Zendaya and Janelle Monae.

Many showed their approval of CoverGirl's new face by congratulating the young show creator online. Allure magazine used the hashtag "BlackGirlMagic" to share their delight of the news.

Gayle King and Gabby Sidibe also chimed in to show their support of the HBO star via Twitter.

"Becoming a CoverGirl means a lot because the brand recognizes just how important it is for people to embrace their individuality and express themselves in unique and diverse ways," Rae said, according to Glamour. "This has been a major part of my personal journey and a message that I want to share with others."

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