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Comcast NBCUniversal: Partnering to Place People with Disabilities in Jobs

Comcast NBCUniversal partners with organizations like Easterseals to expand the technology skills and digital access of people with disabilities.

Comcast NBCUniversal is No. 19 on the DiversityInc Top 50 Companies list


The unemployment rate among adults with disabilities is nearly 2 times the national average.1 While two out of three people with disabilities want to work, they often have difficulty securing jobs because of accessibility issues and attitudinal barriers. And, as more jobs require technology-based skills and training, the barriers to employment for people with disabilities can become even harder to break.

That's why Comcast NBCUniversal partners with organizations like Easterseals to expand the technology skills and digital access of people with disabilities. For more than 25 years, Easterseals Employment Services has worked to ensure that everyone who wants to work is able to work – to their fullest potential, regardless of ability. To make this goal a reality, the staff works collaboratively with companies like Comcast NBCUniversal to bring new resources to the community, and ensure that positions are individually designed to match participants' strengths with employers' needs.

In 2011, Comcast NBCUniversal established the Assistive Technology Fund to help people of all ages through services ranging from digital literacy training to educational applications for young students with autism and developmental delays.

Five years later in 2016, Comcast NBCUniversal announced a donation of an additional $200,000 in Assistive Technology grants to Easterseals, to keep this momentum going. Local communities all over the country are leveraging these grants to transform the employment landscape for people with disabilities. For example, Easterseals Employment Services in Colorado used their 2016 grant to empower nearly 350 individuals with varying disabilities, including disabled veterans, who wanted to work with the new technology skills they needed.

Mark, a long-time member of the Easterseals Colorado Work Crew, understood the benefits of the grant immediately. "I am excited to learn and use the new technology here, thanks to Comcast," said Mark. "I know it will really benefit my life to learn these skills. Easterseals has done so much for me and I love coming to work every day."

Through 2016, the Assistive Technology Fund provided more than $750,000 worth of technology programs that benefit nearly 50,000 people with disabilities and their families. We look forward to continuing this impactful work with Easterseals across our footprint, and continuing to help connect people with opportunity.

Data provided by Easterseals http://es.easterseals.com/site/PageServer?pagename=CODR_EmployeeServices

The Conversation

Diversity Leaders: 6 Things NEVER to Say About Disabilities

How can you adopt a vocabulary that's inclusive and respectful of everyone? This EY exec, an advocate for people with disabilities, shares her insights.

"The difference between the right word and the almost-right word is the difference between lightning and the lightning bug." —Mark Twain

As diversity leaders, we understand that disability is just another kind of difference, like culture, ethnicity, gender or sexual orientation. We recognize that diversity is a valuable source of insight and adaptability, generating better business ideas and high-quality service. Differing abilities are a part of that healthy diversity. It's our business to promote inclusiveness throughout our organizations and to advocate for policies and programs that support it.

In building an inclusive culture, we're on the front lines and need to be visibly living our organizations' values every day. It's important that we set the tone not only in what we do and say, but how we say it—in formal messaging as well as everyday conversation. This is where even diversity leaders can get stuck.

Sometimes inclusive language can seem a bit cumbersome, but with a few simple changes each of us can make a significant difference—helping to promote an inclusive culture while setting an example both inside and outside our organizations.

Here are six ways never to talk about disabilities:

1. Never say "a disabled person" or "the disabled." Say a person or people "with disabilities."

Put the person first. A disability is what someone has, not what someone is. For instance, "mentally ill" is less respectful than "person with mental-health issues." "Retarded" is never an appropriate term. Say "intellectual disabilities" or "cognitive disabilities."

2. Never use the term "handicapped parking." Use "accessible parking" instead.

Handicapped parking is still in use (e.g., when referring to parking placards), though the word "handicapped" is offensive and has been virtually eliminated in most other contexts. Remove it from your organization's vocabulary completely by using the term "accessible parking." (It's also more accurate, as accessible describes the parking and handicapped does not.)

3. Never use the term "impaired." Use terms such as "low vision," "hard of hearing" or "uses a wheelchair" instead.

Though it may be used in legal contexts, the word "impaired" can be offensive, as it implies damage. Many people with disabilities do not see themselves as damaged, but simply as different.

4. Never say "hidden" disabilities. Say "non-visible" or "non-apparent."Many disabilities are not apparent, such as serious illnesses or chronic health conditions, sensory limitations, or mental-health and learning disabilities. When referring to these disabilities, avoid using hidden, as it has negative connotations, implying purposeful concealment or shame.

5. Whenever possible, don't say "accommodations." Say "adjustments" or "modifications."This can be tricky, as accommodation has a specific legal meaning and must be used in certain contexts, like policy or government communications. However, accommodation suggests doing a favor for the person who has a disability. An accommodation is a workplace or work-process modification made to enable an employee to be more productive. It is necessary and not a preference or privilege. The terms adjustment and modification capture this idea without suggesting a favor or special treatment, so are preferable whenever specific legal terminology is not required.

6. Never use victim or hero language; describe situations in a straightforward way.

Don't use language that portrays people with disabilities as victims, such as "suffers from," "challenged by," or "struggles with." Say "someone who uses a wheelchair" or "wheelchair user," not "wheelchair-bound" or "confined to a wheelchair." On the flip side, don't use heroic language when people with disabilities complete everyday tasks and responsibilities. People with disabilities don't see themselves as inspiring simply because they're going about their daily lives. We all have challenges—working around those challenges is not heroic, it's just human.

What Terminology Should I Use?

It's worth noting that even in the disability community (yes, that is how advocates for inclusion of people with disabilities refer to ourselves), different people are comfortable with different terminology. Some are fine with the descriptor "disabled," which is in common use in the United Kingdom. Others may freely use "impaired." However, as diversity leaders, it is our job to promote behaviors that make all people feel valued and included. Knowing that some people are offended by these terms, I feel strongly that the most inclusive course is to avoid them and adopt a vocabulary that feels respectful to everyone.

As champions of diversity, we have the opportunity—and the responsibility—to set standards for how our people, organizations and society speak and think about people with disabilities. By shifting our language, we can help shift perceptions and promote the culture of inclusion that is the backbone of healthy diversity in all aspects of life.

— Lori Golden, EY, Abilities Strategy Leader

Golden leads EY's internal initiatives in the Americas to create an enabling environment and inclusive culture for people working with disabilities.


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