Singer, songwriter and actress Beyoncé Knowles-Carter, known just as "Beyoncé," surprised her more than 100 million Instagram followers at around 1 a.m. ET Friday with the first-ever public photo of the Carter twins.
Beyoncé, 35, married to music producer, entrepreneur and rapper Shawn "Jay Z" Carter, posted a photo of Sir and Rumi at one month old. Their names, along with the name of the couple's five-year-old daughter, Blue Ivy, have been trademarked.
Beyoncé is considered one of the most influential African American entertainers of our time. She's also one of the best-selling music artists in history. As a solo artist, Beyoncé has sold more than 100 million records.
Her photo on Instagram received 1.7 million "likes" in just one hour, according to CNBC. It may well be on its way to breaking a record — set by Beyoncé herself.
A photo the superstar posted in February announcing her pregnancy received more than 8 million "likes" in the first 24 hours.
Guinness World Records confirmed Beyoncé shattered the world record for the most liked image on Instagram. In less than eight hours, she surpassed pop singer Selena Gomez's previous record.
The "Beyhive," a name coined for her loyal following of fans, began buzzing on Twitter as the photo of Sir Carter and Rumi was shared, and Beyoncé began trending early Friday morning.
Beyoncé News tweeted:
Others expressed their shock when learning the photo was released:
Us when Beyoncé dropped the photo of Sir Carter and Rumi: pic.twitter.com/mQFdqoTPnA
— THE TWINS (@BeyPanther) July 14, 2017
Some Twitter users speculated about what influenced the setting of her photo:
Beyoncé unveils her twins for the first time, c.July 2017 // The East Wall of the Ara Pacis, c. 13 BCE pic.twitter.com/HZtxD3jXKR
— .x kuro (@kurogato) July 14, 2017
Beyoncé isn't one to hold press conferences or issue press releases regarding her endeavors. She has used either social media or her website to make announcements.
In April, she publicized the establishment of the "Formation Scholars" awards on her website. The awards program was created "to encourage and support young women who are unafraid to think outside the box and are bold, creative, conscious and confident."
Howard University, Spelman College, Berklee College of Music and Parsons School of Design are the colleges chosen to participate in the program. For the 2017-2018 academic year, four scholarships will be awarded, one per college, to female incoming, current or graduate students pursuing studies in literature, music, creative arts or African American studies. It was not stated whether they would be full or partial scholarships.
Beyoncé surely knows how to stir up the Internet like a pitcher of lemonade.
The album was "based on every woman's journey of self-knowledge and healing," according to Tidal, the music streaming service owned by Jay Z.
The music video for one of the tracks, "Formation," was released Feb. 6, 2016, and caused some controversy. Beyoncé's anti-police brutality message is reflected in scenes, including "Stop Shooting Us" spray painted in black against a white brick wall and a sinking New Orleans cop car at the video's conclusion.
She received backlash from law enforcement unions after performing the single during the Super Bowl 50 halftime show on Feb. 7, 2016.
Despite the controversy, "Lemonade" earned her a prestigious 2017 Peabody Award. And, according to the 2017 Global Music Report, it was the global top album of 2016.