BASF's 'Be Authentic' Concept Addresses Nature-Oriented Lifestyles

Mediterranean Influences: glamorous textures and effective sun protection based on BASF's UV filter solutions.

At this year's Cosmetagora, BASF (No. 25 on the DiversityInc Top 50 Companies list) will present its new "Be authentic" concept and latest product launches at booths 129-132-133.


The concept comprises two collections of appealing formulations – Mediterranean Influences and Experimental Nomad – that are inspired by the latest beauty trends, identified by French trend consulting agency Peclers. "The cosmetics sector is currently experiencing major change. More and more consumers are looking for products that fit in with an authentic, back-to-nature lifestyle," said Marine Belthé, BASF Personal Care Europe. "Our 'Be authentic' concept gives manufacturers of cosmetics and personal-care products ideas on how to create rich, nature-inspired all-in-one formulations for beauty products on the go."

Mediterranean Influences – glamorous formulations that care and protect   

Relaxation, sunshine, and exquisite cuisine – the Mediterranean lifestyle, famous for being both casual and elegant, is inspiring major beauty trends all over the world. BASF's nutricosmetic formulations comprise rich, glamorous textures while providing both hydration and optimal sun protection, for carefree summer times. The "Gentle Olive Scrub" prepares the skin before sun exposure, while the "Dry Sensation Protecting Oil SPF 30" and the "Lite Sun Matrix Fluid SPF 50+" protect the skin against UV radiation. And the rich "Gourmet Body Balm" nourishes the skin after sunbathing.

Experimental Nomad – easy formulations for beauty on the go

Today's consumers are looking for adventures that enable them to discover both the world and themselves. As such, BASF has created a collection of formulations that are tailored to the needs and wants of the modern nomad. These formulations are based on natural ingredients and enable the creation of easy-to-use beauty products that fit in every backpack. The nature-inspired "2 in 1 Wash Gel" is a dual-purpose shampoo and shower gel, while the "All Purpose Moisture Fluid" – suitable for both body and face – offers a pleasant, caring dry-touch effect, and goes well with the refreshing and revitalizing "Cataplasm Water Jelly" gel. And BASF's "High Performance Sun Matrix Fluid SPF 50+" supports the nomad way of sun protection.

Tinosorb® S Lite Aqua – a lighter way to protect your skin

Tinosorb® S Lite Aqua is based on a unique technology to bring broad-band UV protection to the water phase. It is the water-dispersible form of its oil-soluble counterpart Tinosorb® S. This allows cosmetic manufacturers to reduce the UV filter load in the oil phase for more formulation flexibility and lighter formulations. Distributing the UV filter load between the oil and water phase boosts the SPF and UV-A protection factor. Thus, Tinosorb S Lite Aqua is an ideal candidate for low viscous formulations, which benefit from a reduced oil phase. Due to the unique properties of Tinosorb S Lite Aqua, water resistance can be achieved in spite of having a UV filter in the water phase.

Future mobility and human needs inspire BASF's 2018-19 Automotive Color Trends

Collection "Keep it Real" connects the digitalized with the physical world.

Originally Published by BASF.

The need to stay authentic in a world where technology continues to blur the lines between reality and artificiality is the driving force behind the BASF's 2018-19 Automotive Color Trends theme – "Keep it Real".

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Innovations by BASF Will Help to Make Electric Vehicles a Practical Reality for Everyone

BASF's cathode active materials make batteries more powerful, reliable and affordable; Battery materials shape the future of electromobility

Originally Published by BASF.

With the holiday season and sunnier days approaching in the northern hemisphere, traffic inevitably increases on highways, in cities and around sightseeing spots. Additionally, a rising number of commuters contribute to growing nitrogen oxide and carbon dioxide emissions with adverse impacts on air quality and climate. By 2025, there will be approximately 1.5 billion cars on the roads worldwide. "This growing need for mobility creates challenges, but at the same time provides vast opportunities to develop innovative technologies that address these," said Dr. Martin Brudermüller, Chairman of the Board of Executive Directors and Chief Technology Officer (CTO) of BASF.

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BASF and employees donate $300,000 to Capital Area United Way


"Capital Area United Way provides our community with the services and programs that are needed to improve the quality of life for many of our neighbors in need, said Tom Yura, Senior Vice President and General Manager.

Originally Published by BASF.

BASF recently continued its longtime support of the Capital Area United Way by presenting the organization with a $300,000 check during a fundraising event and jambalaya cook-off at the BASF site in Geismar. The donation represents the total amount pledged during the 2017-2018 United Way campaign by BASF and employees from the BASF facilities in Geismar, North Geismar and Zachary.

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