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AT&T Partners with GLAAD to Launch 5th Annual Live Proud Campaign

AT&T is launching its 5th Annual Live Proud campaign with the theme, "We are Bold."

(Originally published on ATT.com)


AT&T (No. 3 on the DiversityInc Top 50 Companies list) is kicking off June with the launch of its 5th annual Live Proud campaign. From June 1 – July 31, Live Proud invites the LGBT community and its allies to celebrate self-expression, live with pride, and exemplify this year's theme, "We Are Bold"*

This year's "We Are Bold" theme encourages the LGBT community and its allies to share affirming messages of freedom, confidence and unity as AT&T honors the community's achievements and look ahead. "We Are Bold" recognizes the power of being authentically you and the importance of living with pride.

To join the Live Proud campaign, the company is inviting participants to declare "We Are Bold" in various ways. You can post what "We Are Bold" means to you on your social channels, using either #ATTLiveProud or #WeAreBold.

AT&T will make a $1 donation to GLAAD, the world's largest LGBTQ media advocacy organization, for every hashtag use, up to $50,000 total.* Additionally, for every purchase resulting from clicks on "Support GLAAD and Shop AT&T" links on the att.com/liveproud microsite, AT&T will donate $5 to GLAAD.*

Fans of Live Proud can also take part in our AT&T Live Proud Sweepstakes for a chance to win a trip to New York City. Four winners and their guest will attend a live taping of Bravo's "Watch What Happens Live with Andy Cohen." To enter the sweepstakes, visit att.com/liveproud.

To further bring the campaign vision to life, AT&T worked with renowned photographer Adam Bouska to capture bold imagery of AT&T employees, as well as popular social media personalities. Follow the images throughout the campaign with the hashtags #ATTLiveProud or #WeAreBold.

But that's not all. AT&T is taking Live Proud on the road to Pride festivals around the country to celebrate Pride month and share the company's long-standing commitment to the LGBT community. Visit att.com/liveproud to learn which Pride events you can find AT&T at this summer.

AT&T continues its long-standing commitment to fostering an inclusive workplace and being the employer, service provider and business associate the LGBT community recognizes and thinks of first. For more information, please visit att.com/liveproud.

AT&T: Distracted Driving on Two Wheels: A New Reality

Break the habit and take the pledge to end distracted driving in and out of the car at ItCanWait.com.

Originally Published by AT&T.

By Ryan Luckey, Assistant Vice President, Corporate Brand Marketing

The roads can be a scary place. Drivers are taking their eyes off the road to look at their latest like, text or email.

And with the introduction of shared e-scooters, the latest in transportation innovation, it's more important than ever for riders and drivers to keep their eyes on the road.

One hand on the handlebar, another on the phone, then bam. You hit a pothole.

Tens of thousands of injuries – and hundreds of deaths – occur every year due to smartphone distracted driving. This is the unfortunate reality our AT&T It Can Wait program continues to address since 2010.

And now it's becoming clear smartphone distractions are no longer just a problem in the car.

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AT&T Awards $25,000 at Pitches with Purpose Event

The winner, MindRight, provides a judgement-free mobile platform that empowers youth of color to heal from systemic oppression by offering support and personalized live coaching via text message.

Originally Published by AT&T.

AT&T launched its inaugural Pitches with Purpose earlier this month in Dallas, with 8 companies from this year's AT&T Aspire Accelerator class competing for $25,000 for their cause.

Participating companies gave a 3-minute pitch to a panel of company executives and employees. In the end, MindRight took the top prize. The company provides a judgement-free mobile platform that empowers youth of color to heal from systemic oppression by offering support and personalized live coaching via text message.

The AT&T Aspire Accelerator funds entrepreneurs creating education solutions with technology. It is part of AT&T's signature philanthropic initiative, Aspire. AT&T launched Aspire in 2008 to provide access to education and training people need to get and keep good jobs.

Now celebrating Aspire's 10th anniversary, AT&T has committed $450 million to programs to help millions of students in all 50 states and around the world since 2008.

AT&T's First-Ever Untold Stories Film 'Nigerian Prince' Debuted in Theaters and On Demand Everywhere

The first film funded and distributed by ongoing Diversity & Inclusion Program from AT&T and Tribeca.

Originally Published by AT&T.

AT&T Presents: Untold Stories is proud to bring the program's first-ever film – NIGERIAN PRINCE – to audiences nationwide on Friday, October, 19. Untold Stories is a film initiative created by AT&T and Tribeca to ensure diverse voices in storytelling are heard and seen in theaters and living rooms across the country. Written and directed by newcomer Faraday Okoro, and filmed in Lagos, Nigeria, the film is a heist thriller about a Nigerian-American teenager sent to visit relatives in Nigeria against his will, later to join forces with his internet scammer cousin in an attempt to return to the United States on his own.

Kicking off the 2017 Tribeca Film Festival, Okoro was one of five aspiring directors who participated in a live pitch to a panel of celebrity and industry judges that included AT&T's chief brand officer Fiona Carter to win $1 million to make their film utilizing the Untold Stories program grant, mentorship and distribution commitments. Okoro's film, NIGERIAN PRINCE, had its world premiere at the 2018 Tribeca Film Festival to rave reviews and packed theaters in New York City. Now, delivering on the program's promise to ensure that underserved artists' work is not only created but seen, NIGERIAN PRINCE will be available to millions of movie enthusiasts in select theaters across the country as well as on DIRECTV, U-Verse and a range of on-demand platforms.

"Programs like Untold Stories have the incredible power to introduce audiences to new storytellers and new ways of seeing the world," said Jane Rosenthal, ceo and co-founder of Tribeca Enterprises/Tribeca Film Festival. "We're proud to support Faraday Okoro's globe-trotting, culture-crossing film NIGERIAN PRINCE as the first recipient of the Untold Stories grant, and we are eager to champion other emerging filmmakers as we continue to get untold stories heard with our friends at AT&T."

NIGERIAN PRINCE follows two characters: Eze, a stubborn, first generation Nigerian-American teenager and his cousin, Pius, who is a desperate Nigerian Prince scammer. After Eze's mother sends him to Nigeria against his will, Eze retaliates by teaming up with Pius to scam unsuspecting foreigners in order to earn money for a return ticket back to America. Executive produced by Spike Lee, the film stars Chinaza Uche and Antonio Bell.

AT&T Presents: Untold Stories. An Inclusive Film Program in Collaboration with Tribeca was launched in 2017 to ensure that diverse storytellers always have a screen on which to shine. AT&T will provide funding up to $1 million for one talented filmmaker to create his or her film each year, and Tribeca will provide mentorship from seasoned industry professionals. AT&T will distribute the winning film across its video platforms. This film initiative is an alliance between AT&T and Tribeca along with Tribeca Film Institute and debuted at the 2017 Tribeca Film Festival.

NIGERIAN PRINCE is the first film produced under the program. In April of 2018, AT&T awarded its second $1 million to Untold Stories winners Sasie Sealy and Angela Cheng for their film, LUCKY GRANDMA. Like NIGERIAN PRINCE, it will also have its world premiere screening during the 2019 Tribeca Film Festival next April. Submissions are now open for Year 3 – and aspiring filmmakers are encouraged to submit scripts between now and Nov. 24, 2018, for their chance to compete for a $1 million grant to make their film as part of AT&T Presents: Untold Stories.

For additional information about UNTOLD STORIES, please visit: http://about.att.com/sites/entertainment/untold_stories

TWITTER

Republican precinct committeeman Michael Kalny of Shawnee sent a Facebook message about Democratic congressional candidate Sharice Davids, who is running against incumbent Republican U.S. Rep Kevin Yoder for the 3rd congressional district seat in Kansas.

"The REAL REPUBLICANS will remember what the scum DEMONRATS tried to do to Kavanaugh in November. Your radical socialist kick boxing lesbian Indian will be sent back packing to the reservation."

Emily's List posted on Twitter in response: "This racist, homophobic language is totally unacceptable. We're proud to stand with her & to help elect her." They've since promoted her, and another Native American candidate Deb Haaland of New Mexico.

Davids responded that the message "doesn't represent Kansas values, and it doesn't represent the values of the Republicans we know, many who support this campaign."

On Wednesday, Kalny resigned. "He reflected an apologetic attitude and didn't want to bring negative attention on the party or candidates running in this area," Johnson County Republican Party Chairman Mike Jones said.

No word on an official apology from Kalny to Davids yet. The hateful message was sent to Anne Pritchett, president of the Johnson County Democratic Women's north chapter, who had posted "hostile" messages on candidate Yoder's page in this fiery election race.

Davids, a LGBT lawyer and amateur mixed-martial arts fighter, could become the first ever openly gay member of the Kansas Congressional delegation, if she wins, as well as the first female Native American lawmaker in Washington.

She is a member of the Wisconsin-based Ho-Chunk Nation ("People of the Big Voice"), which had historically been forcibly separated and relocated out of Wisconsin several times by the U.S. government.

Kalny, when questioned about his message by local media, said he needed to talk to his attorney and hung up the phone.

He also resigned from his position on the board of directors for the Kansas City Barbecue Society citing "personal reasons."

C.J. Grover, a spokesman for Yoder, denounced Kalny's comments:

"Kevin (Yoder) doesn't believe this type of rhetoric is appropriate at all. It's unacceptable," Grover said. "These kind of nasty personal attacks are all too prevalent in politics these days, and it needs to stop."

Davids has shown up in pre-election polls as leading Yoder by as much as 8 percent. She also faces Chris Clemmons, a libertarian candidate, on Nov. 6. Voter registration ends on Oct. 17, less than one week away.

AT&T Launches New Advertising Company, Xandr

AT&T Advertising & Analytics is Now Xandr, A New Kind of Advertising Company Harnessing Data, Technology, Premium Content and Distribution.

Originally Published by AT&T.

AT&T* announced the launch of XandrSM, its new advertising company led by CEO Brian Lesser. The announcement was made at the Relevance Conference, Xandr's inaugural conference in Santa Barbara, California.

Xandr encompasses all aspects of the existing AT&T advertising & analytics businesses, including AT&T's advanced TV business, AT&T AdWorks; AT&T's data and analytics business; ATT.net and AppNexus, which will continue to support its US and global customers under the Xandr umbrella.

"Xandr is a name that draws inspiration from AT&T's rich history, including its founder Alexander Graham Bell, while imagining how to innovate and solve new challenges for the future of advertising," said Lesser. "Our purpose is to Make Advertising Matter and to connect people with the brands and content they care about. Throughout AT&T's 142-year history, it has innovated with data and technology, making its customers' lives better. Xandr will bring that spirit of innovation to the advertising industry."

This new kind of advertising company has four key advantages, which include data, premium content, advanced advertising technology and AT&T's distribution to more than 170 million direct-to-consumer relationships across wireless, video and broadband.1

Advancing Advanced TV

To further strengthen its leadership in advanced TV advertising, Xandr has entered into agreements with Altice USA and Frontier Communications to aggregate and sell their national addressable TV advertising inventory. This initial step starts to create the foundation of a national TV marketplace for advertisers and premium content publishers. Xandr will also collaborate with a4, Altice USA's advanced advertising business, to help expand a4's nationwide addressable digital advertising capabilities.

By aggregating this video inventory from multiple multichannel video programming distributors (MVPDs), AT&T's addressable TV offering starts to provide advertisers with a one-stop shop. This allows marketers to reach the audiences they want to connect with most, while improving yield by helping inventory owners compete more effectively.

By combining data with advertising technology, addressable TV allows advertisers to more effectively reach their audiences without the wasted spend associated with traditional, non-targeted TV.

Consumer-Centric Advertising

Xandr's unique differentiator is its commitment to personalization, while considering the human element of advertising and people – not just placements.

To underscore its commitment, Xandr teamed up with Insight Strategy Group and Advertiser Perceptions to conduct surveys and on-the-ground ethnographies in order to understand the dynamics between consumer sentiment and the advertising experience.

These findings formed the basis of the inaugural Xandr Relevancy Report, original research on the state of consumer attention, which found 66 percent of consumers wish advertisements were more relevant to their interests and lifestyle, while 57 percent said ads are not relevant to them.

However, consumers recognized the importance of advertising: 64 percent of those surveyed believe advertising enables independent voices to be heard on the Internet, while 70 percent like when ads go beyond just selling a product.

Additional findings can be found in the Xandr Relevancy Report, including examples of how relevant advertising and data-driven insights can result in better consumer experiences.

AT&T Foundry Launches Innovation Space for Vertical Industries

Enterprise Customers Get Venue to Co-Create Innovative Technologies to Solve Industry-Specific Challenges.

Originally Published by AT&T.

Revolutionary technology breakthroughs in business don't happen by accident. That's why AT&T* is launching a vertical industry-focused space at the AT&T Foundry in Plano to showcase our edge-to-edge network capabilities and develop transformative technologies.

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AT&T Announces Largest Deployment of Free Aira Service

AT&T, Aira Use Groundbreaking Technology to Bring Retail Experience to Blind & Low- Vision Shoppers at Over 5,300 AT&T Retail Locations.

Originally Published by AT&T.

AT&T* and Aira continue to expand their relationship to bring new experiences to the blind and those with low vision. This time, it's the customer experience. All AT&T company-owned retail and authorized retail stores are now Aira Access Locations. That means that any member of the blind and low-vision community with a smartphone can become an Aira Guest and can get free use of Aira's service at over 5,300 AT&T retail locations across the U.S.

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AT&T: FirstNet Momentum: More Than 2,500 Public Safety Agencies Subscribed

The FirstNet Network Platform Has Been Reliably Supporting First Responders Battling Wildfires and Other Emergencies Nationwide.

Originally Published by AT&T.

More than 2,500 public safety agencies across the country have joined FirstNet. This is nearly double the number of agencies since the last update in July.

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