New York Life Insurance (No. 23 on the DiversityInc Top 50 Companies list) agent and registered representative of NYLIFE Securities LLC, Lizzie Dipp Metzger is connecting with her Hispanic community in El Paso, TX.
Metzger is helping them overcome their financial apprehensions and work toward their American dream. A culturally-inclusive sales approach is a key to success, Hispanic buying power totaled $1.7 trillion in 2017, those not investing in cultural competency are turning their back on lucrative profit margins.
There are always some challenges in discussing finances with anyone but especially in a culture often reluctant to talk about money, Metzger starts with asking a simple question: “What do you want to achieve with your income” As a Latina agent she can relate closely to her clientele: “I can speak to them about their concerns and educate them about how life insurance can protect their assets and mitigate their financial fears.”
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