NBCUniversal Telemundo Enterprises announced the launch of ‘Exatlón Challenge,’ a health and wellness multi-platform initiative presented by “El Poder En Ti,” the company’s award-winning corporate social responsibility platform aimed at empowering the Latino community.
NBCUniversal Telemundo Enterprises today announced the launch of ‘Exatlón Challenge,’ a health and wellness multi-platform initiative presented by “El Poder En Ti,” the company’s award-winning corporate social responsibility platform aimed at empowering the Latino community. The campaign leverages the network’s family-friendly reality sports competition Exatlón Estados Unidos, which has thrilled Hispanic audiences since its premiere last summer, Monday-Friday 7-9pm ET.
“As the leading choice and voice of Latinos in the U.S., we are deeply committed to improving the lives of our community, our viewers and our employees,” said Mónica Gil, EVP & Chief Marketing Officer, NBCUniversal Telemundo Enterprises. “According to the American Heart Association, almost one in two Hispanics suffers from a cardiovascular disease and high blood pressure. ‘Exatlón Challenge’ is our effort to provide our community easy-to-access resources and tools to live a healthy life.”
Telemundo’s “Exatlón Challenge” invites Hispanics to improve their cardiovascular health as outlined by the American Heart Association’s ‘Life’s Simple 7’ guidelines. The American Heart Association has defined ideal cardiovascular health based on seven risk factors that people can improve through lifestyle changes: smoking status, physical activity, weight, diet, blood glucose, cholesterol, and blood pressure. Studies show people in optimal ranges of ‘Life’s Simple 7’ have a lower risk of heart disease and stroke compared to people in poor ranges.
“Nearly half of all U.S. adults have some form of cardiovascular disease,” said Chief Medical Officer for Prevention at the American Heart Association, Eduardo Sanchez, M.D. “The good news is that small changes can make a difference. The Association’s Life’s Simple 7 can help improve heart health and reduce the risk of developing heart disease and the risk of Type 2 diabetes.”
The initiative will provide the community, viewers and employees resources and tools via a digital platform branded “Exatlón Challenge” featuring advice and information on how consumers can commit to a healthier lifestyle and guidance on how to meet individual goals. Registered participants will receive weekly newsletters throughout the challenge and have the option to join a “Exatlón Challenge” Facebook Community where they can communicate with other participants making the commitment to better health.
The campaign will feature a series of segments on Telemundo’s morning show “Un Nuevo Día,” hosted by Jennifer Salinas, a former Exatlón contestant and world-champion boxer. Inspiring stories of ‘Exatlón Challenge’ will also be shared on Telemundo’s Noticias Mediodía segments.