(Photo via Comcast NBCUniversal)

NBC Sports’ Final Round Coverage of Women’s British Open Most Watched in 13 Years

Originally published on corporate.comcast.com.

Sunday’s final round of the AIG Women’s British Open posted a Total Audience Delivery (TAD) of 1.188 million average viewers per minute (11:30 a.m.-2 p.m. ET; P2+) across NBC Sports, up 23% vs. 2018 and becoming the most-watched final round telecast at this event in 13 years (2006, ABC).

Sunday Final Round at the AIG Women’s British Open Also Becomes:

  • The most-watched LPGA Tour telecast on any network to-date in 2019.
  • The most-watched LPGA Tour telecast since the final round of the 2016 U.S. Women’s Open.
  • The most-streamed LPGA Tour round in 2019 with nearly 690,000 minutes streamed.
  • The third straight year that the Women’s British Open delivers the highest-rated and most-watched telecast of any women’s major championships that year.

NBC Sports’ final round television coverage peaked at 1.33 million average viewers from 1:30-1:45 p.m. ET as 20-year old Hinako Shibuno birdied the 18thand final hole to win her first major championship by one shot over Lizette Salas.

Saturday’s viewership on NBC also becomes the most-watched third round telecast of any LPGA Tour event in 2019 with 702,000 average viewers (11 a.m.-2 p.m. ET, P2+), and the most-watched third round since this event in 2018 (740,000 average viewers). NBC Sports’ combined weekend television coverage – 922,000 average viewers – is up 9% vs. 2018 and second most-watched weekend at this event in 13 years, behind only 2017 coverage on NBC.

DIGITAL: Across four days of coverage, 1.9 million minutes were streamed, making the AIG Women’s British Open the most-streamed women’s golf event in 2019 and second most-streamed LPGA event on record behind the 2018 Women’s British Open and the ANA Inspiration (2.2 million minutes streamed).

**Sources: Linear Television: Nielsen Live+Same Day U.S. HH Rtg; P2+ Avg 000’s; Details available. Digital: Adobe Analytics.

**NBC’s final round telecast included breaking news updates from many NBC affiliates following the tragic events in Dayton and El Paso.

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