Moxy East Village Opens Today Embracing The Rebellious Spirit of The Historic, Vibrant Neighborhood Where American Counterculture Was Born

Originally Published by News.marriott.com

Moxy NYC East Village opens today in the heart of the  iconic East Village where rock ‘n’ roll, renegade art, LGBTQ+ activism, and generations of immigrants all merged to give birth to American counterculture. Located on East 11th Street between Third and Fourth Avenues, directly across from the legendary concert venue Webster Hall, the hotel features 286 design-driven bedrooms, co-working spaces, and tech-savvy amenities, as well as lively restaurants, bars, and cultural programming – all at an affordable price. Part of Marriott International’s experiential Moxy Hotels brand, Moxy East Village marks the third Moxy property developed by Lightstone, following the successful openings of Moxy Times Square and Moxy Chelsea.

Design: A Vertical Timeline

With interior design by Rockwell Group and architecture by Stonehill Taylor, Moxy East Village is conceived as a vertical timeline, drawing inspiration from various eras in East Village history, from the earliest settlers to the punk era to today. Interior design is inspired by urban archaeology, with the hotel’s 13 floors loosely conceived as homages to different eras in the East Village’s past and present, as well as its future. Three check-in kiosks just inside the entrance are assemblages by local artist Michael Sanzone, made from found objects and materials. Behind the kiosks, striped tapestries hang on the walls and bleed onto the floors. Their alternating bands of graffiti and graphics recall shredded layers of wheat-pasted posters—the kind you might see peeling off a downtown building façade.

Food & Beverage: The Spirit of Underground

Lightstone has once again teamed up with Tao Group Hospitality who oversees the four brand-new dining and drinking venues at Moxy East Village that offer a multitude of scenes all under one roof. Alphabet Bar & Café opens today, Cathédrale and Little Sister will open in mid-September, and the rooftop bar will launch Spring 2020. “I don’t think there are any places in New York where you can get an outdoor café vibe, a coffeehouse vibe, a dimly lit bar, a backyard rooftop party, and a grand dining room all in one,” said Noah Tepperberg, Co-Founder of Tao Group Hospitality.

Alphabet Bar & Café, situated in the lobby, serves as the social heart of Moxy East Village, comprising a bar, terrace, co-working lounge, and meeting studios that seamlessly transition from day to night. The seating includes plush sofas and swinging chairs; a Skee-Ball game provides a hit of nostalgia for the arcade era.  An interactive real-time graffiti installation lets guests