(Logo via Mastercard)

Mastercard Expands Global Relationship with Riot Games As Exclusive Category Partner of League of Legends® Championship Series in North America

Originally published on Mastercard

Mastercard today announced it has expanded its existing, global partnership with Riot Games League of Legends esports into financial services category exclusivity for the League of Legends Championship Series (LCS), the preeminent esports series in North America, deepening its relationship with the largest esport in the world and reinforcing its support of the esports community.  Additionally, Mastercard today introduced “Together Start Something Priceless,” a League of Legends community driven content series that will showcase unique stories of League of Legends players around the world.

“This expanded relationship represents the continued growth in popularity of esports as well as the success of the global partnership between Mastercard and Riot Games,” said Cheryl Guerin, executive vice president of North America Marketing & Communications at Mastercard.  “We are also excited through the ‘Together Start Something Priceless’ content series to not only demonstrate our support for this community, but also share some of the great stories and inspiring individuals we have encountered during our partnership.”

As the exclusive financial services category sponsor for the LCS, beginning with this weekend’s Summer Split Finals in Detroit, Mastercard will curate a wide range of Priceless experiences and exclusive cardholder benefits across onsite event activations, via Priceless.com and through other to-be-announced promotions to bring cardholders closer to their passion and help fans experience what they love about League of Legends competitions. Mastercard will also partner with the platform to integrate payment technology that drives a simple and secure payment experience. This checkout experience arms players with tokenized checkouts masking their card number making every transaction unique for those saving their cards and for those that aren’t, Mastercard will eliminate laborious key entry with Secure Remote Commerce, a simple click to pay check out.

“Mastercard has already proven themselves to be true stewards of the League of Legends community. After launching our partnership last year, including global events and the curation of truly priceless moments at Worlds, we’re thrilled to be expanding the relationship and partnering with Mastercard to deliver additional unique experiences directly to LCS fans in North America,” said Matthew Archambault, Head of Esports Partnerships and Business Development for North America at Riot Games.

“Together Start Something Priceless” Content Series

Mastercard has partnered with MOFILM, a leader in crowdsourcing and social content development, to curate five entertaining and inspiring stories that underscore the brand’s platform “Together Start Something Priceless,” as told by League of Legends players from around the world who are positively impacting the community, leading the way in a trailblazing manner or supporting each other.

Together Mastercard and MOFILM will deliver five films from select markets (United States, Germany, China, France and Brazil) over 6 months. Each story will focus on League of Legend players and their unique stories. Debuting today, the first film tells the story of professional esports competitor Stephen Ellis, a.k.a. Snoopeh, of the United States and how he has married his passion for League of Legends esports with an entrepreneurial spirit to help other players turn their love of the sport into a career.

All films will be unveiled on the new @MastercardNexus channel on Twitter, while Mastercard’s YouTube channel will serve as a library for all the films.

Key components of the new LCS partnership

  • Sponsorship of the LCS “Player of the Week Award (POTW),” which will recognize one professional LCS athlete as selected by a committee of commentators and analysts on weekly play and attributes. As an additional deliverable to the community and viewership, fans will have the ability to vote on who they believe the POTW will be and potentially receive the same token awarded to that athlete. More details to be announced in the near future
  • Presenting sponsorship of the LCS Opening Ceremonies in Detroit, featuring enhanced brand visibility, assets, and access including Priceless Experiences for cardholders such as backstage tours, VIP viewing with League of Legends pro players and meet-and-greets with the featured musical acts
  • Opportunity to issue co-branded products, featuring esports marks and a variety of League of Legends images, photos and artwork, via Mastercard banking partners, allowing consumers to further integrate their fandom into their everyday lives

For more than two decades, Mastercard has partnered with prominent organizations in sports and entertainment to enable cardholders to further tap into this passion through exclusive access, unique experiences, and one-of-a-kind fan engagement opportunities. LCS is the latest property to join Mastercard’s impressive roster of premier partners, including Major League Baseball, the PGA TOUR®, The Open, The Australian Open, Roland-Garros, Rugby World Cup and UEFA Champions League, among others.

Latest News

Black renters

New Study Reveals Landlords Consistently Discriminate Against Potential Renters With Black or Hispanic ‘Sounding’ Names

In the largest study of its kind ever conducted, researchers with the National Bureau of Economic Research have uncovered what many people of color already know when hunting for an apartment or home: most landlords consistently discriminate or harbor bias against non-white individuals looking to rent their property.  Bloomberg’s Kelsey…

book banning

American Library Association Documents 155 Attempts at Banning Books About POC or LGBTQ Issues in the Last 6 Months

In a depressing turn for anyone who thought society may have outgrown book burning or censorship of books over the last 100 years, it appears the hate-filled phenomenon is back on the rise, increasing with alarming frequency across the country. CNN’s Nicole Chavez has reported the American Library Association “has…

Novartis Chief Medical Officer John Tsai on Balancing Medical Innovations With Patient Needs

Originally published at novartis.com by Elizabeth Dougherty. John Tsai is Novartis’ Head of Global Drug Development and Chief Medical Officer. Novartis Pharmaceuticals is a DiversityInc Hall of Fame company.   John Tsai’s career as a physician, and now as Head of Global Drug Development and Chief Medical Officer for Novartis, had an unlikely…

Montgomery Mayor Steven Reed

City of Montgomery, Alabama Faces $25,000 State Fine for Changing Street Named After a Confederate Leader

Despite a state law designed to “protect” longstanding Confederate monuments and memorials, the city of Montgomery, Alabama, has decided that it would rather incur a fine than continue going on with a city street named after President of the Confederate States from 1861 to 1865, Jefferson Davis. Kim Chandler of…

Global Diversity

Despite Massive Uptick in Global DEI Initiatives, New Study Reveals Real Change in Corporate Workforces Remains Slow 

Even though DEI as a business imperative continues to grow both in the United States and around the world, a new study has found that many business leaders and executives have merely raised awareness of why diversity, equity and inclusion is important — as opposed to actually making meaningful progress…

Novartis Collaborates With Microsoft To Innovate Medicine Through Data and Artificial Intelligence

Originally published on LinkedIn. Novartis Pharmaceuticals is a DiversityInc Hall of Fame company.   “We are not just discoverers. We actually create molecules that have never been made before.” Says Karin Briner, Head of Global Discovery Chemistry at Novartis Institutes for BioMedical Research (NIBR). By collaborating with Microsoft and augmenting the expertise of our…

Mastercard Announces Launch of Crescent City Card Program in Partnership With New Orleans and MoCaFi

Originally published at mastercard.com. Mastercard ranked No. 5 on The DiversityInc Top 50 Companies for Diversity list in 2021.   New Orleans Mayor LaToya Cantrell was joined by executives from Mastercard, Mobility Capital Finance, Inc. (MoCaFi), and Forward Together New Orleans to announce the Crescent City Card Program. The program involves a…

Mastercard on Supporting Inclusive and Sustainable Urban Development by Expanding Its ‘City Possible’ Network

Originally published at mastercard.com. Mastercard ranked No. 5 on The DiversityInc Top 50 Companies for Diversity list in 2021.   Mastercard has continued to expand its support for addressing urban challenges and inequalities, working with city leaders and partners around the world, through the City Possible™ network and capabilities. The unique solutions…