MassMutual Launches Campaign to Help Americans Discover Their Roots, Plan Their Futures

MassMutual Launches Campaign to Help Americans Discover their Roots, Plan their Futures


Hill Harper, Rob Hardy, Dr. Henry Louis Gates, Jr. and Others Help Spread the Word

Springfield, Mass., Feb. 19, 2015 In conjunction with Black History Month, a new campaign launched this month invites Americans to discover their past and look towards the legacy that they want to leave. Massachusetts Mutual Life Insurance Company’s (MassMutual) #JourneyOfYou campaign is collecting stories of the past to inform the future.

Visitors are encouraged to view shared stories onlineincluding blog posts and articles from prominent African-Americansrecounting how their family members have inspired them and the legacy that they want to leave for their children. The inspirational collection of personal experiences can serve as a catalyst to get Americans sharing their own personal stories about their families’ journeys and thinking about planning their legacies for the next generation.

Nationally known and respected leaders in the African American community participating through a partnership with TheRoot.com include:

Hill Harper, author, scholar, actor and one of the stars of the newly released film, The Boy Next Door

Rob Hardy, award-winning author, producer and founder of Rainforest films, the production company behind Think Like a Man Too

Henry Louis Gates, Jr., Harvard professor and Emmy Award-winning filmmaker

“There is no better way to recognize African-American history and resolve this Black History Month than to celebrate the successes of individual families and appreciate the unique and diverse picture that they present of the past, present and future of the African-American experience,” said Evan Taylor, Director of African American Market Development at MassMutual.

To watch a #JourneyOfYou video, visit Massmutual.com/AfricanAmerican or Massmutual.com/blackhistorymonth. In addition, read inspirational stories from others and post your own journey story using the hashtag, #JourneyOfYou on Facebook and Twitter.

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About MassMutual

Founded in 1851, MassMutual is a leading mutuallife insurance companythat is run for the benefit of its members and participating policyowners. The company has a long history offinancial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyowners consistently since the 1860s. Withwhole life insuranceas its foundation, MassMutual provides products to help meet the financial needs of clients, such aslife insurance,disability income insurance,long term care insurance,retirement/401(k) plan services, andannuities. In addition, the company’s strong and growing network of financial professionals helps clients make good financial decisions for the long-term.

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, LLC, MemberFINRAandSIPC; OppenheimerFunds, Inc.; and The MassMutual Trust Company, FSB.

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