Marie Claire's Cornrow Confusion

By Chris Hoenig

Social media editors at Marie Claire magazine found themselves in damage-control mode this week after they tweeted out a picture of Kendall Jenner with her hair in partial cornrows, praising the Keeping Up With the Kardashians star for taking her “bold braids to a new epic level.”

Except there’s nothing new at all about cornrows. Most common in America among Blacks, cornrows are a traditional African hairstyle that traces back thousands of years. We’re talking as far back as 3000 B.C. Jenner’s “new” and “bold” look has been seen in ancient Greek and Roman art. The magazine’s ignorance of history was certainly not lost on social media users, who immediately began calling out Marie Claire across the Twittersphere.

The backlash quickly reached Marie Claire editors, and just over two hours after the initial tweet was sent, the magazine sent out an apology.

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