Diversity Leadership: Maria Castañón Moats, PricewaterhouseCoopers

Maria Castañón Moats

Chief Diversity Officer
PricewaterhouseCoopers


A successful line partner, Maria Castañón Moats wasn't thinking about becoming PwC's Chief Diversity Officer until she got a phone call from PwC Chairman and Senior Partner Bob Moritz. Five minutes into their conversation, Moats knew she wanted the job because of Moritz's deep commitment and the ability she would have to make a significant difference for others.

"I thought, 'How can I, with my own story, not do this?' she told DiversityInc during her event presentation (video below). Moats believes her story can be an inspiration for others.

A first-generation Mexican-American raised in Texas, Moats was the first in her family to attend college. She received a bachelor's degree in accounting from the University of Texas at El Paso in 1990 and began her career at Bank of America. She joined PwC in 1994 and became a partner 10 years later. Moats has worked as an assurance partner in several of the firm's offices, including Dallas, El Paso and the National Professional Services Group in Florham Park, N.J.

PwC takes successful line partners and puts them in two- to three-year rotations as Chief Diversity Officer, while they continue to serve their clients. The rotation gives them visibility and often leads to significant promotions. Moats' goal in this job is to increase promotions of women, Blacks, Latinos and Asians into senior roles, with an emphasis on sponsorship and mentoring.

In addition to her role as CDO, Moats is the engagement leader for a New Jersey–based retail and consumer client. She is a licensed CPA in Texas, New Jersey and New York.

Moats is a staunch advocate for adoption. She sits on the board of the March of Dimes and is a member of the Association of Latino Professionals in Finance and Accounting. She lives in northern New Jersey with her husband and two children, one of whom is adopted.

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