Lowe's Muslim Publicity Gaffe Serves as Case Study of What Not to Do


The Florida Family Association (FFA), whose website states its mission as to “educate people on what they can do to defend, protect and promote traditional, biblical values,” mounted a campaign to convince corporate advertisers to stop advertising on TLC’s reality show “All-American Muslim.” Lowe’s and kayak.com were the only advertisersout of 65 that FFA targetedthat caved in, according to numerous news sources.

On its website, FFA charges that “the show profiles only Muslims that appear to be ordinary folks while excluding many Islamic believers whose agenda poses a clear and present danger to liberties and traditional values that the majority of Americans cherish.”

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