A Look At Nielsen's Millennial Media Advisors Report

As Nielsen (No. 41 on the DiversityInc Top 50 Companies list) put the finishing touches on its new Millennials on Millennials report, which examines the media habits of U.S. Millennials, the companysat down with some Nielsen associates from this generation who created the report to discuss some key insights; andsee how their own behavior measures up to those detailed in the report.


Nielsen’s inaugural Millennials on Millennials report is unique in two ways: It offers critical insight into the evolving media habits of this highly digital demographic, and it was produced by a team of Nielsen Millennial associates keen to help clients engage and reach a generation that every modern marketer is seeking a connection with.

During the discussion, the team was asked about the origins of the report, device usage trends and how their generation interacts with social media. In addition to sharing details about the first installment of the Millennials on Millennials report, the Nielsen associates offer perspective about their own media usage habits and how they alignor don’t alignwith the findings in the study.

Click here to view videos of the discussion.

Click here to view the report.

Read more news @ DiversityInc.com

Latest News

Wells Fargo: This Juneteenth, a Moment of Reflection

As racial injustice issues roil the U.S. and the world, Wells Fargo employees reflect on history and take part in critical and courageous conversations Originally published on stories.wf.com. Juneteenth, a combination of the words “June” and “nineteenth,” commemorates the day when news of the end of enslaved people in the United…

COVID-19’s Impact on the Labor Market Forced a New “Normal” on the U.S. Workforce, Affecting Nearly Every Worker in the U.S.

Originally posted on ADP.com ADP Research Institute® uncovers that despite COVID-19’s significant impact on the workforce, worker confidence and outlook has stabilized A recent survey of workers in the U.S. from the ADP Research Institute reveals that an initially significant decrease in worker confidence appears to be leveling off despite the impact the COVID-19…

orientation, court, gender

In Landmark Case, Supreme Court Declares Federal Law Protects LGBTQ+ Individuals From Job Discrimination

On Monday morning, the Supreme Court ruled that existing federal law forbids job discrimination based on sexual orientation or gender identity. The ruling is a landmark victory for the LGBTQ+ community, and a surprising decision coming from a majority conservative court. In a 6–3 vote, the Court ruled that Title…