nielsen
(Photo by: Nielsen/JHVEPhoto)

Launching Nielsen Compass: A World-Leading and Powerful Campaign Outcomes Database

Originally published on nielsen.com.

ADVERTISERS, AGENCIES AND PUBLISHERS TO LEVERAGE INSIGHTS FROM WORLD LEADING, OUTCOME MEASUREMENT DATASET TO MAKE DATA-DRIVEN DECISIONS, OPTIMIZE BUDGETS AND PREDICT SALES ROI

Nielsen (NYSE: NLSN) today announced that it is launching Nielsen Compass, a powerful, world leading database that leverages the company’s global scale to establish syndicated normative (norms) standards for campaign outcomes measurement. The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms providing a common measurement language across advertising buyers, sellers, and agencies. Each year the aggregated dataset is updated with approximately 25,000 campaign ROIs, 100 categories and 50 countries.

C-suite executives are demanding greater accountability and impact from their marketing plans. Armed with Nielsen Compass, marketers can make data-driven decisions to optimize cross-media campaigns across TV, digital video, display, social, search, print, out-of-home and radio to deliver the largest return on their advertising spend. For example, brands that leveraged Nielsen Compass have been able to optimize and increase their effectiveness of their cross-media investments incrementally by up to 70% more than brands that have solely relied on market perceptions and gut feelings for their media allocation. This dataset offers flexible delivery methods based on client needs, including an interactive user-interface, dynamic reports with advanced calculations via file delivery, as well as feeding directly into Nielsen’s media planning suite.

“There has never been a more dynamic and challenging time to be a marketer. Each year, billions of advertising dollars go to waste as marketers rely on incomplete data when making decisions on their cross-media strategies especially when attempting to scale across countries and brands,” said Matt Krepsik, General Manager, Planning & Outcomes Products, Nielsen. “Our mission is to deliver outcome measurement around the world so marketers can maximize their ROI, move with velocity and be budget friendly. We launched Nielsen Compass as an answer to an industry calling for better outcome reporting measurement.”

Nielsen offers robust predictive outcome measurement to optimize media spend in a matter of days by leveraging advanced machine learning models that combine Nielsen Compass data and marketers’ media allocation plans. With a localized lens by country, brand, category and media platform, Nielsen enables advertisers, agencies and publishers to maximize every ad dollar in their campaign with consistency, transparency and collaboration across the media value chain. Advertisers and agencies are able to collaboratively make data driven budgeting and planning decisions with greater coverage of the portfolio. By working closely with media buyers, publishers now have scaled insights to prove the value of their platform over another and better monetize their ad inventory.

As ROI and financial metrics become a larger focus in the c-suite to justify investments and fuel growth, marketers are actively searching for next-gen solutions that deliver accurate, seamless and trusted outcome measurement at scale. With the launch of this service, Nielsen is delivering outcome measurement and ROI metrics around the world and enabling marketers to always make sure they are ahead of the curve.

Latest News

Rep. Ilhan Omar

Colorado Rep. Lauren Boebert Makes Anti-Muslim Comments Against Fellow Rep. Ilhan Omar of Minnesota

Following the horrific example of Rep. Paul Gosar of Arizona, who posted an animated video depicting the killing of his congressional colleague Alexandria Ocasio-Cortez, another member of the House of Representatives has made a similarly vile attack on a co-worker based purely on her religious beliefs. James Anderson of the…

Pinterest app

Pinterest Enacting New Company-Wide DEI Initiatives Following Gender and Race Discrimination Lawsuit

Following a lawsuit led by the General Treasurer of Rhode Island, social media company Pinterest has announced that it will be enacting a series of new diversity, equity and inclusion workplace reforms to settle a recent lawsuit against them. Patrick Anderson of The Providence Journal reported that “the reforms are…

Boeing Company Expands Sustainability Alliance With Etihad Airways To Drive Innovation in the Aviation Industry

Originally published at boeing.mediaroom.com. Boeing Company ranked No. 17 on The DiversityInc Top 50 Companies for Diversity list in 2021.   On Nov. 15, Boeing and Etihad Airways announced they will expand the companies’ deep collaboration towards environmental goals. Centered on the airline’s 787 Dreamliner fleet, the new memorandum of understanding…

KPMG on Celebrating Its Military Veteran Workforce

Originally published at info.kpmg.us. KPMG ranked No. 16 on The DiversityInc Top 50 Companies for Diversity list in 2021.   As we commemorate Veterans Day and honor all who served in the United States Armed Forces, we spotlight Air Force veteran Heather Paquette and Marine Corps veteran Joe Bergeron, two KPMG professionals who are members…