According to Pew Research Center, the United States electorate for the 2016 election will be the most diverse ever, comprised of 31 percent eligible minority voters. The primary driving force in this number, up from 29 percent in 2012, is the 17 percent increase in eligible Latino voters.
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The importance of motivating Latino voters has been the focus of the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund. The organization, which has an 85.43 percent rating on Charity Navigator, is described as the nation’s leading 501(c)(3) non-profit group for integrating Latinos in the American political process. The group runs 100 percent on contributions, gifts and grants.