Originally Published by KPMG
KPMG today announced developments to its digital transformation approach helping clients become – Connected. Powered. Trusted. – by aligning all operations across the enterprise and enabling an integrated customer journey. To further enhance KPMG’s industry-driven and customer-centric approach, it will leverage Salesforce, a global leader in CRM1.
Organizations are challenged to align operations across the entirety of their enterprise functions and deliver an efficient, singular customer experience. KPMG’s approach focuses on integrating the front, middle and back office functions, bringing together the deep industry and functional experience with the Salesforce Platform and cross-cloud solutions. The integration further enables marketing, sales, customer service and commerce to be managed cohesively, providing connected insights, automated hand-offs and improving employee engagement.
Said Lisa Edwards, Salesforce EVP, Strategic Engagement and Operations, “We are excited to watch KPMG innovate on their ‘Connected. Powered. Trusted.’ digital approach with Salesforce. We are seeing increased demand from customers to move rapidly to a multi-cloud environment. KPMG shares our vision of a connected enterprise where clients benefit from industry expertise and accelerated business results.”
The Salesforce Platform will also help KPMG professionals deliver clients industry-focused solutions that can enhance its customers’ experiences by integrating all steps of the customer journey.
“Working with Salesforce, our approach is targeted to drive value for our clients,” said Miriam Hernandez-Kakol, Global Head of Management Consulting, KPMG International. “We’re creating value by enabling clients to deliver on their promise at every point of the customer journey, and doing so, profitably.”
KPMG will also leverage the MuleSoft Anypoint Platform to drive digital transformation for clients by using an API-led approach to integrate any data source, device or application. With a single view of the customer, KPMG professionals can help organizations deliver an intentional and connected customer journey.
Hernandez-Kakol continued: “I am delighted that with Salesforce, we are not only working with a leading CRM platform provider, but are partnering with a company that shares our values and vision of helping our joint clients forge lasting, trusted relationships with their customers.”