Originally published on KPMG.com.
Lauren Boyman, an accomplished marketing executive with significant experience leading high-performing customer-focused marketing teams, is joining KPMG as our Chief Marketing Officer.
Boyman will lead the national Marketing team and oversee its strategy and objectives, including developing and executing integrated marketing initiatives that differentiate the firm’s practices and services in the marketplace as well as oversee our transformation efforts. She will work closely with KPMG’s leadership teams to ensure that our clients and marketplace realize the full benefit of the depth and breadth of solutions KPMG offers to solve
our client’s most pressing business challenges.
“We are fortunate to welcome Lauren to KPMG as our new CMO. She brings incredibly strong leadership and experience developing strategic marketing strategies that will further elevate our ability to connect the marketplace to KPMG’s perspectives and solutions on key business issues,” said John Kunasek, Vice Chair, Clients and Markets.
Boyman comes to KPMG from Morgan Stanley, where she served as the Chief Marketing Officer for their Wealth Management division and was responsible for driving the brand in support of the Financial Advisor sales force, digital marketing transformation and communicating the benefits of the firm’s products and services.
She served on the Rising Leaders council of New York Cares and recently worked with them to develop the New York Cares Families Division, a unique way for parents to experience volunteering and pass along the values of community to their children. She has a bachelor’s of science degree in economics from the University of Pennsylvania’s Wharton School and a master’s in business administration from Harvard Business School.