KPMG, JDA Supply Chain Survey Reveals Contrasting Digital Transformation Strategies for Retailers and Manufacturers

A joint survey of supply chain executives from JDA Software, Inc. and KPMG LLP (KPMG) reveals that trying to keep up with customer expectations is driving retailer investment, while agility and innovation is driving manufacturers’ investment in their supply chains. The 2018 Digital Supply Chain Executive Surveyconducted by Incisiv found that one force remains constant across manufacturers and retailers alike: More than half identified the need for real-time product visibility as the leading driver in digital supply chain investment.


“As Amazon extends from retail into manufacturing and logistics, these industries recognize that the status quo for supply chains is no longer an option for success,” said Kevin Sterneckert, group vice president, innovation strategy and solution marketing at JDA. “The 2018 Digital Supply Chain Executive Survey outlines how retailers and manufacturers are leveraging innovative technologies and strategic alliances to improve speed-to-market and deliver a superior customer experience profitably.”

The survey found that both retailers (57 percent) and manufacturers (50 percent) include real-time product visibility as a top driver of investment. Retailers express the need for end-to-end traceability (53 percent) with the ability to manage new fulfillment nodes (50 percent), where manufacturers are driven by the need to innovate faster (40 percent), with lower cost to serve (33 percent) through improved planning.

Cognitive/predictive analytics is overwhelmingly viewed as the most disruptive technology by executives for its ability to impact all parts of the supply chain, including forecasting, fleet routing and inventory optimization. Manufacturers view blockchain and autonomous vehicles as the most disruptive technologies, with half of the companies surveyed planning to test these in the next 24 months.

“Companies that offer the best customer experiences and service have raised the bar on expectations, and now many business-to-business companies are expecting the same service levels as today’s consumers,” said Brian Higgins, U.S. supply chain practice leader at KPMG. “How retailers and manufacturers are responding is a prevalent theme in our survey findings, and it should come as no surprise that companies are investing in innovative technologies to remain relevant.”

While retailers succeed based on exceeding customer expectations, many are held back because they lack a clear integrated strategy. The top inhibitors for retailers include management commitment (70 percent), limited IT budget (60 percent) and no integrated strategy (30 percent). In sharp contrast to retailers, manufacturers have the financial resources, but are struggling with internal decision makers, with 57 percent citing a resistance to change as a top impediment to investment in the supply chain.

“We are all fighting for customer relevance in this age of immediacy and rapid change, and a fast, transparent and nimble supply chain sits at the core of driving relevance,” said Gaurav Pant, chief insights officer at Incisiv. “Retailers and manufacturers need to focus on reducing friction from their customer experience, which requires embracing analytics and an attitude reboot on innovation.”

JDA and KPMG are at the Gartner Supply Chain Executive Conference in Phoenix, this week, May 14-17, in booth #307 (JDA) and booth #111 (KPMG) where attendees can access the 2018 Digital Supply Chain Executive Survey results. Copies of the new JDA book, “Retail Reimagined for Dummies,” are also available at booth #307.

Survey Methodology
Incisiv collected responses from 60 supply chain executives in the retail and manufacturing industries in February 2018 to determine the findings. Sixty-two percent of respondents are from companies that are worth more than one billion dollars and 75 percent of respondents decide or directly influence supply chain purchase decisions.Additional Resources:

Latest News

Student distressed

25 Percent of American Students Lack Resources for Remote Learning; Is the Death Penalty Inherently Racist?; and More

Digital divide for rural students and students of color continues to worsen. A staggering 25% of all school-aged children in the U.S. live in households without reliable Wi-Fi and consistent broadband internet service or access to web-enabled devices such as a computer or tablet, according to data from the National…

Cox Business and Henderson, Nevada Launch Energy Efficient Smart Lighting Project

Originally published on Cox.com Cox2M IoT Business Line of Cox Communications will Pilot New Lighting Controls The City of Henderson and Cox Communications have successfully deployed the first stage of their smart community collaboration, starting with energy efficient lighting management and controls. Cox2M, the IoT business line of Cox Communications, and the…

Diverse hads unite

More Work Needed For Corporate Diversity Programs; Fourteen Disability Groups Unite to Promote Voting; and More

Corporate diversity efforts still have a long way to go, new report finds. In a report conducted by the research firm Clutch, nearly half of employees surveyed said their company isn’t committed to creating a more diverse workplace and hasn’t successfully improved diversity within the last year. Researchers with Clutch…

San Francisco's Golden Gate Bridge

San Francisco Declares War on Racism; People 55 and Older Face Historic Levels of Unemployment; and More.

San Francisco begins a citywide war on racism and discrimination. Known as the birthplace of the “Summer of Love” and the counterculture movement of the 1960s, San Francisco has long stood as a bastion of individuality and inclusion. And now the city is continuing that fight with the launch of…

portrait of Abraham Lincoln

Was Abraham Lincoln a Racist?

Former Vice President Joe Biden’s mention of Abraham Lincoln’s name during the third presidential debate on Thursday, Oct. 22, was one of the most memorable exchanges in the final presidential debate of 2020. It also caused Lincoln to become a trending topic over much of social media in the hours…