JCPenney Unveils Mannequins With Wheelchair, Prostheses

By Albert Lin


JCPenney is displaying five “real people” mannequins at its Manhattan Mall store in New York City through August.

The mannequins were created for the Today show as part of its “Love Your Selfie” campaign before being loaned to JCPenney. The retailer, which is No. 48 in the Fair360, formerly DiversityInc Top 50, is using them to highlight its new tagline: “When It Fits, You Feel It.”

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