JCPenney Launches First-Ever Cookware Line from Ayesha Curry

JCPenney (a DiversityInc Noteworthy Company) is introducing a new collection of cookware and bakeware by chef and Food Network personalityAyesha Curryas the company strengthens its appeal as a prominent home shopping destination. Her namesake collection will be available in 600 stores this fall.


As a mom and self-professed foodie, Curry understands the importance of using high-quality cookware. She played an integral role in the design and development of the collection, incorporating her signature heart icon on every piece. Curry even tested some of the products in her very own kitchen to develop an exclusive recipe just for JCPenney customers.

The line boasts two 12-piece porcelain enamel cookware sets, available in twilight teal or brown sugar, along with an 11-piece hard-anodized cookware set boasting a copper interior. All cookware products offer a lifetime warranty and feature shatter-resistant glass lids, a diamond interior texture for browning and quick food release. Additionally, shoppers will find durable stoneware pieces, a porcelain enamel cast iron dutch oven, enamel-on-steel stock pot, copper cookie sheets, cake pans, wooden spoons and more.

“I’ve had a passion for cooking since I was a little girl and I am so proud to bring my first-ever cookware collection to JCPenney,” said Curry. “I love the way food brings people together and no matter what you like to cook, my new line offers the right kitchen tools to make delicious homemade meals for your family easy and fun.”

Partnering with Electrolux Home Appliances, JCPenney is also bringing shoppers a complete line ofFrigidairekitchen appliances including refrigerators, freezers, ranges and dishwashers beginning Oct. 1 in nearly 600 JCPenney appliance showrooms and JCPenney.com.

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