JCPenney (a DiversityInc Noteworthy Company) has announced that NBA legend and television personality, Shaquille O’Neal (Shaq), will serve as the Company’s exclusive style ambassador for its men’s Big & Tall business, reinforcing the retailer’s leadership as a destination for special sizes.
As the Company’s Big & Tall style ambassador, Shaq will showcase his unique style and fun-loving personality throughout JCPenney marketing initiatives to support its Big & Tall business. Customers can expect to see Shaq appear in broadcast, print, digital and social campaigns with integrations beginning in May leading up to Father’s Day.
Additionally, JCPenney is partnering with Shaq to develop an all-new Big & Tall brand, Shaquille O’Neal XLG. Launching in select stores and online at jcpenney.com this fall, this exclusive brand will include men’s apparel and furnishings. With modern fits combined with classic fabrics, Shaquille O’Neal XLG will feature a versatile collection for the Big & Tall customer that effortlessly transitions from day to night. Each garment will also be infused with performance features such as cooling fabrics and stretch components to ensure ultimate comfort.
JCPenney will share additional details of the partnership and the exclusive Shaquille O’Neal XLG line later this spring.