Originally Published by KPMG.
InnerWorkings, Inc. a global leader in marketing execution, and KPMG LLP, the U.S. audit, tax and advisory firm, announced an alliance to help clients create the most impact from their marketing spend through technology and services designed to increase efficiencies, improve consistency and drive savings.
“By combining KPMG’s experience and deep understanding of their client’s business challenges with InnerWorkings’ global marketing execution capabilities, the two companies offer corporations a compelling value proposition,” said Oliver Kimberley, Senior Vice President, Client Solutions for InnerWorkings. “We are excited about this alliance and look forward to assisting KPMG drive greater value to their clients in the months and years ahead.”
“Today’s marketing budgets are under pressure to perform more than ever before, and marketing executives need transparency, innovation and a technology-driven approach to maximize their ROI,” said Pat Canning, KPMG Chicago Managing Partner. “Our alliance can create meaningful cost savings on marketing collateral, which significantly impacts our clients’ bottom line.”
KPMG’s Procurement Advisory group brings extensive experience in controlling spend, developing strategies to manage suppliers, improving efficiencies and identifying areas where technology will drive savings. KPMG will evaluate current marketing spend and operating models against industry-leading practices, build a roadmap to meet short-term business objectives and assist clients in achieving their long-term transformation goals.
InnerWorkings is the transformative global marketing partner for ambitious companies, relentlessly driving value to help brands thrive. It helps leading brands make data-driven decisions that streamline processes, leverage buying at scale, lower costs, shorten time to market and improve ROI.
For more information, visit www.kpmg.com/us/innerworkings.
