Hyundai Motor America Continues Commitment To Diversity During 2014 North American International Auto Show

DETROIT, Jan. 9, 2014 /PRNewswire/ —Hyundai Motor America continues its commitment to diversity and inclusion and the community of Detroit during the 2014 North American International Auto Show. As part of its diversity outreach while in Detroit, Hyundai will partner with community organizations Focus: HOPE, the 18th Annual Urban Wheel Awards and the Ajamu Group’s Multicultural Media Luncheon.



“At Hyundai, we value highly the communities in which we do business,” said Dave Zuchowski, President and CEO, Hyundai Motor America. “Corporate Social Responsibility and Inclusive Diversity are key parts of our business priorities. And while we support a variety of activities around the country, we are especially pleased to continue our longstanding initiatives in Detroit during the North American International Auto Show, partnering with Focus: HOPE, Urban Wheel Awards Show, and the Ajamu Multicultural Luncheon event.”

Focus: HOPE and Hyundai Coats for Kids
For the 5th consecutive year, Hyundai to host its annual Hyundai Coats for Kids program in Detroit. Hyundai will make a donation of 1,000 new winter coats to the renowned Focus: HOPE organization. These coats will be provided to needy youth in Detroit on January 11th. In addition, Hyundai will present a $10,000 donation to the Eleanor M. Josaitis Fund for Focus: HOPE. This fund honors the late co-founder’s life and her extraordinary commitment to justice and the community development of Detroit. The donation will support the Center for Children’s educational programs.

“Hyundai Motor America is a hero to us and to the thousands of children and young adults that have received the gift of a warm coat over the last five years,” said William F. Jones, Jr., CEO of Focus: HOPE. “We truly appreciate Hyundai’s generosity especially this year when the bitter cold weather makes a warm jacket an absolute necessity for every child. Hyundai is a valued partner in working with us to improve the lives of children in our communitythrough the annual coat distribution and support of our Center for Children education programs.”

2014 Urban Wheel Awards Show
Hyundai continues its longtime sponsorship of the Urban Wheel Awards Show, the “Official Multicultural Event” of the North American International Auto Show. On January 12th, the annual Urban Wheel Awards Show will be held at the Marriott Hotel, RenCen. The event celebrates its 18th year of embracing the multicultural consumer and diversity in the automotive industry. Hyundai President and CEO, Dave Zuchowski will address event attendees. As a part of this year’s Urban Wheel Awards show activities, Hyundai will present a grand prize of a 2014 Sonata SE to one Facebook sweepstakes winner.

“With its long time relationship with Decisive Media and the Urban Wheel Awards Show, Hyundai is committed to recognizing the value of the changing marketplace,” says Randi Payton, President and CEO, Decisive Media. “Hyundai has demonstrated a commitment to diversity and inclusion in the auto industry. I applaud their leadership in using social media to help bring expert content to a broader range of consumers.”

Ajamu Multicultural Media Luncheon
For the third consecutive year, Hyundai will serve as the presenting sponsor of the Multicultural Media Luncheon event. This year, the featured speaker is ESPN analyst Stephen A. Smith. The multicultural awards program honors the contributions of women and minorities in the automotive industry. Hyundai’s Santa Fe commercial, “Team,” is nominated for Multicultural TV Commercial of the Year.

“Hyundai has been a terrific partner in recognizing inclusion in the auto industry,” says Cheryl Ajamu, CEO, Ajamu Group. “In particular, we appreciate their support of the Detroit community and the work they do to be socially responsible.”

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

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