From left to right: Phil Murphy; Kerry Kennedy; Barack Obama; David Zaslav; and Bruce Broussard./ TWITTER

Humana Launches Innovation Challenge to Make Digital Health Records More Useful

Humana Inc. is sponsoring an Innovation Challenge in California to make digital health records specifically in the Medicare space – more useful to patients, physicians, caregivers and others who need to see complex data in a more human-centered way.


Traditionally, the health care industry has stored digital health records – medical claims, pharmacy claims, calls, letters, hospital stays, and health program participation – in disparate places across different systems.

But with advanced data processing and analytics, it is now possible to assemble these data sources into a chronological “story,” with all the different elements stitched together into a logical time order. Now that the data is organized, the opportunity is to present the data through a tool simple enough to allow users to make sense of even the most complex chronic history.

That’s the challenge for participants, who are encouraged to use visual and/or voice interaction modes to help users including doctors, care managers, customer-service associates, and certainly the patient and her family – make best use of the data. Teams are welcome to use design tools, animation tools and emerging technologies such as:

  • Sketch, InDesign, Balsamiq, Azure, Adobe XD, etc.
  • Web experiences, tablets or smartphone apps
  • Alexa, Google Home, Siri, etc.
  • Artificial Intelligence, Machine Learning
  • Natural Language Processing

For the challenge, Humana will provide simulated patient data. The teams will be asked to bring these complex data sets together into an understandable, navigable experience.

Humana is looking for students, individuals and early stage startups (pre-seed and seed stage) based in California that are excited about opportunities to help in the health care space. The official rules and other details can be foundhere.

Teams can choose to develop a consumer-focused solution and/or a health care provider-focused solution. Each approach must show how to deliver value by improving clinical quality, decreasing cost, and making it easier for people to achieve their best health.

The deadline foronline submissionsis Sunday, Dec. 3. Humana will announce six finalists, who will present their ideas to a panel of judges on Tuesday, Dec. 19.

The first place team will receive $10,000. Second place will get $5,000, and third place will get $2,500.

For more information on Humana, visit the company’s web site atwww.humana.com.

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