Archived: How Kraft Increased Promotions of Women in Sales by 39%

What do Kraft Foods (No. 7 in The 2012 DiversityInc Top 50 Companies for Diversity), Dell (No. 26), jcpenney (No. 35) and Toyota (No. 41) have in common They leverage their resource groups to increase sales and enhance talent development.


Regardless of company size or industry, resource groups are increasingly becoming critical to business success.

In this 1,531-word article, “How Kraft Increased Promotions of Women in Sales by 39%,” DiversityInc offers the highlights from our exclusive roundtable onresource groups. Four diversity leaders from Kraft, Dell, JCPenney and Toyota provide 12 case studies of how to utilize resource groups in innovative ways to achieve measurable results and improvements in diversity metrics.

Increasing the representation of women in sales leadership roles would have been a difficult task for Kraft Foods without the help of its Women Sales Council, whose efforts at understanding flexible work arrangements and other motivating factors resulted in a 39 percent gain in sales promotions for women.

Other case studies and success stories include:

  • How Dell used its millennial generational group to field-test its tablet
  • How Toyota’s Latino Business Partnering Group helped develop in-language navigation systems with local accents
  • How jcpenney increased its talent pipeline by 150 qualified candidates via an employee-resource-group event
  • Why Kraft will utilize its employee-resource groups to sustain an inclusive corporate culture when the company splits into two businesses this year

The article also presents four video clips from the roundtable, so BestPractices.DiversityInc.com subscribers can see and hear these case studies firsthand.

Read”How Kraft Increased Promotions of Women in Sales by 39%” at BestPractices.DiversityInc.com

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